JBK Family

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JBK Family JBK (Just Be Kind) is a family brand ran by founders Farrah and Jamie. Inspiring compassion and love. We are a couple living in Suffolk, England.

We are incredibly grateful to have found each other and align ourselves with our core beliefs and spread our message of acceptance, kindness and compassion. We hope you enjoy getting to know us and following our journey.

Farrah having a good time on our weekend walk in the countryside. She cannot resist a silly face selfie. I think she pul...
17/07/2023

Farrah having a good time on our weekend walk in the countryside. She cannot resist a silly face selfie. I think she pulls it off 😁

Jamie spreading the JBK vibes on our weekend walk. Love this colour
17/07/2023

Jamie spreading the JBK vibes on our weekend walk. Love this colour

Just on a local walk at the weekend. Spreading JBK vibes along the way with our JustBeKind t-shirts. This message means ...
17/07/2023

Just on a local walk at the weekend. Spreading JBK vibes along the way with our JustBeKind t-shirts.

This message means so much to us and we want to spread kindness to everyone we meet. ☺️

06/07/2023

Have you ever heard the phrase 'kill them with kindness'? Well at JBK we want to tweak it a bit to 'heal yourself with kindness'. We know- it's not as catchy...BUT...how much nicer is it to use kindness to heal yourself. When someone is being rude or unkind, they are hurting themselves as much as they are attempting to hurt you. Venom out is really venom inside right? When you reply with compassion and kindness, you are showing up for yourself and healing the parts they are trying to hurt. 'Heal yourself with kindness'- it just makes sense.

20/06/2023

Ordered a prototype of our first product! So excited for it to arrive!

20/06/2023

Here at JBK Family we know that kindness costs nothing. It does not take any more time or energy to show someone kindness.

When you are in a situation where you can feel judgement, anger or frustration rising, choose a different path. Choose to feel empathy, compassion and love.

If someones behaviors have stirred up some negative emotions within you, realize that they are your emotions and you can choose to control how you react.

It is not always easy, but once you begin to master kindness, you notice how much kinder you are to yourself. Negative emotions set us into negative moods, bad days and poor mental wellbeing.

Kindness is contagious. When you show others kindness and compassion, it spreads like a warm fuzzy hug around you and the people you meet.

An oldie but a goodie. One thing that connects us as a couple is hiking up a mountain. Yes, it isn't always perfect. Som...
18/06/2023

An oldie but a goodie.

One thing that connects us as a couple is hiking up a mountain. Yes, it isn't always perfect. Sometimes Jamie gets us lost and other time Farrah walks a little slow. But we love the quality time together. We are always talking about how much we love each other and how much good there is out there in the World, if only you open your eyes to see it.
Wishing you a beautiful day, whatever you are doing.
Farrah and Jamie.

Getting to know the founders: Farrah and Jamie.We are a couple based in Suffolk, England, who share the same core belief...
18/06/2023

Getting to know the founders: Farrah and Jamie.

We are a couple based in Suffolk, England, who share the same core beliefs of authenticity, love and compassion. We enjoy hiking, climbing, vanlife and anything outdoors.

The idea for JBK came when on a last minute holiday to Portugal. We needed a break from the pool and got talking on a very long (and hot) walk to the marina. The conversation came about as Farrah recently had to listen to judgmental and phobic comments from people she thought she knew. Throughout the relationship Farrah used the acronym JBK (Just Be Kind) when talking about how to view and treat others. Together we decided that we wanted to do our bit to spread acceptance, kindness and compassion.

The conversation lasted for the entire trip and continued when back at home, until JBK was finally formed.

Our hope is to help create a world with just a little bit more kindness.

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