Zoe Mckeown - Community Manager strategist

12/02/2024

Do you want to understand more about how to sell online?

Then this is something you will want to be part of.

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It will be one of the biggest online launches, and we can all learn so much from it.
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Lisa Johnson Race to recurring revenue challenge is back.

I really suggest you sign up today and watch the process unfold before your eyes.
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I am not selling and not a partner with her course but if you are trying to make money online then I'd say this challenge is the best place to start.
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And if you have some work to do on your offers or your niche then this challenge always helps people find new ideas.
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Race To Recurring Revenue

04/09/2023

Leads are the lifeblood of our business. Without them, we have no-one to talk to about what we do, and our businesses risk stagnating - or worse, failing altogether.

We've all been there - pouring our heart and soul into trying to grow, only to hit a wall when it comes to generating a consistent, steady flow of quality leads.

It's frustrating, isn't it?

The unpredictability…

The wasted time and effort when things don’t work…

The difficulty in maintaining lead generation while wearing all of the other hats…

And the constant search for that 'magic bullet' to give us the lead flow that we need to grow.

But what if I told you there's a solution that's been right under our noses?

Enter: Facebook ads. When done right, they can be the game-changer your business needs.

Speaking of doing things right, I'd like to introduce you to a friend of mine, Danny.

Danny has cracked the code on using Facebook ads to drive consistent leads and sales for online business owners, and the best part? He’s willing to share his secrets.

Danny is hosting a free Masterclass: "From Chaos to Clarity: The Simple Guide to Massive Audience Growth with Facebook Ads" - and I’d highly recommend you sign up.

In this masterclass, Danny is going to pull back the curtain and reveal some of the most powerful strategies that he implements with his agency clients to get them incredible results - fast.

Register for this session and you'll discover:

How to test multiple lead magnets efficiently and effectively, so that you can find a killer lead magnet that converts without wasting a huge amount of time and money

The proven strategy Danny uses with his agency clients to streamline their advertising campaigns and provide a steady flow of leads and sales

The top 7 mistakes many marketers make with their ads - and more importantly how to avoid them, so that you can navigate the minefield, avoid the traps and fast track your way to ads success

If you're ready to break free from the cycle of unpredictable income and step into a world of consistent leads and sales, Danny’s Masterclass is tailor-made for you.

He’s hosting this Masterclass three times - so there should be a slot that fits your schedule.

Tuesday, 12th September at 10am
Wednesday, 13th September at 2pm
Thursday, 14th September at 7pm

Sign up for the Masterclass here and unlock the strategies that the top 10% of online business owners are using to transform their lead generation game.

15/08/2023

The content is the initiation, the catalyst.

I really want you to think about concentrating on where you're giving value.

What do you think the value is in your group?

Let me know, do you think the value in your group is the content, or is the connection and the access to you?

09/08/2023

You're doing a disservice to yourself if you don't speak up about how you an help people.

If you actually you had a better option, one of your paid services that was going to work so much better for them than just hanging out in your free community why would you not tell them?

Why not take the time to find out if it was a match for them and really have that conversation where you direct them towards the paid version if that is what they need.

So leading by example, my monthly subscription group is going to be the better place for you to get the support you need than my free community, link in bio

03/08/2023

So in your free group, your free community, which type of service are you offering?

Are you welcoming them in, having a bit of a chat?

And then just leaving them to it?

Or are you going the extra mile and being their personal shopper, trying to see what it is they need help with.

Let me know if you need help, I am always happy to direct you to the right service that matches your needs.

25/07/2023

Do you struggle with content or the conversations more?

I teach you to focus on conversations, as that is where you can connect and convert on your terms.

Check the link in my bio to join my subscription group where we focus on creating more ideal conversations daily.

22/07/2023

If you think of yourself a bit like a comedian in your group.

Are connecting and finding some common ground that gets a reaction from people?

Do you need a few warm up gigs to see what gets the laughs?

Nobody wants to be that comedian that gets up on stage and it's awkward, nobody laughs and the room falls silent.

But if it does, they go away and they re-work it.

Because their job requires there to be a reaction 😁

Groups are very similar, like a comedian you need to take the audience on a journey with you, with punchlines that resonate.

Do you test new material ?
or have you got stuck in a rut ?

13/07/2023

It’s not always about the content.

You're going to need content. But the content isn't always the thing that you need to focus on when you're building a community.

What I mean by that is that if you just keep driving forward with content, content content, putting new things in, and you've never really established the connections with people, you just keep putting more content

But if you've never really established a connection, you can continue to put more content in and you'll find that you'll still get the same result.

So if you're feeling a bit like that, like Yeah, I keep putting in more more more content, and I'm still nobody's much chatting to me.

Then you need to focus more on the connections than the content.

Let me know if this is something you're feeling and maybe it's time to change things up.

10/07/2023

Excited for this interview to be shared.
Thanks Sumantha McDutta for inviting me to share my ideas.


In this conversation, we talk about:

🎙 What to do if you're struggling with your group/wondering if you should set one up

🎙 How to make it an integral part of your sales process

🎙 Different ways to use it in your business

I know, Facebook groups can be tough - especially for education business owners.
But through this discussion, I hope you'll get some ideas of how you can be more intentional about how you use yours!

In this episode, Zoe shares a range of golden nuggets that I guarantee will give you ideas regardless of where you're at with Facebook groups! In this conversation, we talk about: What to do if you're struggling with your group/wondering if you sh...

07/07/2023

If people in your community have never taken action on anything, then that's where they'll stay.

So it's up to you to ask to encourage them to take small steps towards the actions that we need them to take so that they can take the big steps and see the results and the rewards that we want them to feel.

If they've never clicked a link never downloaded anything. Never had to click a link to join a zoom. never shown up to an event. never opened an email.

Never watched anything through to the end. It's down to us.

We need to encourage them to do that. We need to say watch through to the end because there's a download, rather than just giving them everything without them having to take some action.

So if people ask questions in your group, you don't always have to just go in and answer.

You can say, Oh, I've done a great video on this. I'll tag you on it go and have a look and I'll check back in with you and see what you think. Start to ask them to help themselves a little bit first.

Because then later on when you do post about other things or you do ask them you know, here's the link if you want this offer or going to do masterclass sign up if you need to join it then they are much more likely to take action.

So if you want to move forward click the link in my bio and take some action to join my low cost subscription group and I can really support you there.