01/04/2021
Now that I'm set up as a small business owner, I'm being bombarded with peppy, intense social media ads that claim to solve all of my marketing woes with barely any impact on my time. You know the ones:
“FREE 365 days of social posts that will take you UNDER 15 MINUTES to create!”
“Attend this 1-hour webinar & you’ll learn THESE 3 SIMPLE THINGS that will get you 1,000 leads in LESS THAN 24 hours! “
“I’ll tell you how I made £100k in JUST 20 MINUTES!”
Aside from being incredibly annoying, they also sound too good to be true because they are.
Think about it. 1,000’s of other people are downloading those 365 days of social, so the content isn’t original and isn't tailored to your business/clients.
How about generating a ridiculous amount of leads in an even more ridiculous timeframe? I can’t imagine the leads you’ll get would be ones of quality...
£100k in 20 minutes, amazing! Enter your email address and you’ll be added to a database, spammed constantly, and made to feel so terrible that you haven’t made £100k in 20 mins that you’ll employ that person at a huge cost to do it for you. They won’t manage it either.
As a professional marketeer, these ads are frustrating and make me cross. They prey on busy going-it-alone individuals such as you and me. You may know nothing about social. You may have so much riding on the success of your business that you need to get as many clients as possible or to stand out from your competition. You may just be so swamped with the day-to-day running of the business that you’re desperate for a quick fix. I totally get the appeal, but really, there's no substitution for good, targeted marketing.
If you're looking for help with any of the problems above, don't be tempted by freebies, drop me a line and hire a professional to do it properly for you.