30/10/2026
Consistent posting isn’t just about having a schedule or content lined up for the month and calling it a day.
Consistent posting relates to consistent messaging.
And consistent messaging can only come from a well-built, researched marketing strategy.
That’s the foundation. The root. The core.
Once you have a realistic strategy for your business, posting becomes a thing you don’t even worry about.
So what are the three steps you can do right now to improve your marketing straight away?
1. Get specific. Ask yourself who are you trying to attract and what do you want that audience to do as a final step? (Make a booking, enquiry, sign up to a mailing list?)
2. Look back at your existing content. What performed well and why? Chances are you’ve already put out content your audience wants to see, you just haven’t looked into your insights to see what it is.
3. Create 3 content pillars based on your answer. What are the different ways you will attract people to your page so they go through the steps to reach your final goal?
This simple, 3-step exercise will immediately give you a clearer picture of what to do with your socials.
The rest is up to you. How you execute, how you implement your research into what you produce.
And of course, if you need some extra guidance, my consultancy service does exactly this. I give you clarity, tell you what your marketing actually needs and create a plan that is simple to execute but brings in real results.
And it’s not just social media marketing. We look at all ways you can market your business. Social media is just a part of a bigger marketing strategy but most accessible one that you can start implementing right now!
