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The Social Drop The Social Drop education+ consulting for established online entrepreneurs. Business strategy for when your offers, content + backend work… just not together

Find the invisible leaks in your business & rebuild around what you really want to be known for. The Social Drop offers education + consulting to help established online entrepreneurs find the invisible leaks in their business and rebuild around what they really want to be known for. Founded by online business strategist Jamie Johansson, The Social Drop helps you connect what you sell, how you talk about it, how buyers move through your business and what happens after they buy. Because your good business does not need more offers, content or moving parts. It needs those parts working together around one clear direction, so buyers understand what you do, where to begin and what to buy next. Follow for commercially useful strategy on offers, positioning, content, sales paths, customer journeys and the $5K to $10K+ messy middle.

02/11/2026

If you want to stop feeling being in your online business, trying to figure out what to work on every day ^^thiiiis is for you 👇

When Heather came to me, she wanted a revamp and a rebrand. She had big plans for where she wanted to take her business, but her days were already full and she constantly felt behind.

Knowing what she wanted to change wasn’t enough to get it done.

We worked through three things, in this order:

Her bigger goals. What did she want to make possible, beyond keeping up with everything she was already doing?

Her time and capacity. Where was her week actually going, and what needed to change for those goals to fit?

Her priorities. Which changes would make the biggest difference to her bottom line, what did she need to do first, and what could wait?

That last part matters when you’ve got plenty of good ideas and very little room to work on them. Every idea can feel important without needing to become this week’s project.

Heather got her first weekend off in months without feeling behind, alongside a clear plan for making the changes that would have the biggest impact.

She told me:

“I feel more like a CEO and less like a dog chasing my tail.”

She went on to hire an operator, streamline her capacity and make the revamp and rebrand happen.

The BIGGER vision stayed. We made a plan that gave her time to do something about it.

If there’s something you keep saying you’ll work on after the next launch, include the time it needs in your growth plan now. It deserves more than whatever’s left once everyone else has been looked after.

Comment DROP and I’ll send you the free breakdown of planning your next stage of growth around your profit and your time. 🤍

“I just need to hire support so I can work on my messaging.” 👀I’ve had clients tell me exactly this. They know what they...
01/11/2026

“I just need to hire support so I can work on my messaging.” 👀

I’ve had clients tell me exactly this. They know what they want to work on, they’ve invested in help with it, and they’re still trying to find the time to use that help.

Meanwhile, paying clients need them, the next launch is getting closer, and another week goes by without touching the thing they were excited about.

If that feels familiar, I can see why going evergreen starts sounding appealing. Or why you’re thinking about hiring someone, changing your offers or finally getting that podcast started.

You want to make more, have room for your ideas and finish a working week feeling like you’ve moved something forward.

And yes, pay yourself properly. Preferably before adding another subscription. 🫠

Including having enough money and time to enjoy the holiday you keep promising yourself you’ll actually switch off for.

If even one of these thoughts felt familiar, I made this for you.

⬇️ WANT A PLACE TO START?

✨ Comment GAP and I’ll send you my free Growth Gap Quiz, made for online founders who want to grow without giving their business every hour they have.

7 questions, about 60 seconds, and a personalized result showing you exactly which system is your biggest bottleneck + fix for your unique business:

You’ll see if Visibility, Leads, Sales or Delivery needs your attention first, so you can decide what to work on before committing to another hire, launch overhaul or new project. ❤️

+Free Bonus 🎁 Your personalized result breakdown inside the Demand-Ready Business Private Podcast.

Save this for your next 3am business-planning session.

01/11/2026

Comment DROP and I’ll send you the free breakdown of what to check when your launches aren’t converting like they used to. 🎧

Someone can read your emails, come to the masterclass and genuinely want to work with you, then still be watching your Stories three months later.

Before you decide the last-chance email needs another rewrite, look at how long your recent clients actually took to buy.

Two of my clients launched in September and welcomed 20-plus clients each. Their sales came during the pre-launch window, with nobody buying in the final days.

Looking only at those final-day emails would have missed two successful launches and some useful information about when their buyers were ready to decide.

For your next launch, look at:

• When your recent clients first found you.

• How long they were on your list before joining.

• Whether they bought during their first launch with you or watched several rounds before deciding.

• How that compares with the people who bought a year ago.

If people are taking longer, you need to account for that time before they’re ready to buy.

And if most sales come from people who already know you well, look at whether enough new people are finding you while you’re busy delivering to current clients.

That information helps you decide when to start reaching future buyers and how to keep talking to them between launches.

The conversion rate from a course you took in 2022, or someone else’s launch debrief, won’t tell you how your buyers are deciding today.

Your own clients can. That’s where I’d start.

Comment DROP for the free breakdown of what to look at before you plan your next launch. 🔥

31/10/2026

Before you decide how much more you want to make in 2027 ✨, think about what you want to be different by this time next year.

What would that money make possible? The idea you’ve finally developed? More time for the work you want to be known for? A week that gives you room to think beyond the next client call?

To make that plan, look at four parts of your online business:

1. Visibility: do the right people keep finding you when you’re busy working with clients?

2. Leads: does that attention become people who take a next step towards working with you?

3. Sales: what helps those people decide to buy, and how has that changed over the past year?

4. Delivery: can you welcome more clients and get them results in the hours you want to work?

Find your biggest Growth Gap first, so you can decide what deserves your attention this quarter.

Then build your Profit Plan around what you want to keep and the time you have. For your group program, the target I talk about is 80% operating profit, with your time and capacity planned alongside it.

You’ve already built something people pay for. We can look at what’s happening now and decide what needs to change to get you where you want to go.

Once you know what needs attention first, the next quarter can have a clear priority and a plan for the time to work on it.

Comment GAP to take the free quiz and find your starting point. 💸 Get my free Growth Gap Quiz and a personalized result showing you where to focus first. ✨

31/10/2026

Struggling to plan your online business around both your profit & time? 🤷‍♀️👇

A bigger sales target needs to give you room to do the things you keep putting off until after the next launch.

If your group program is £2K and you bring in 20 clients, that’s £40K in revenue. Before you decide the next round should be bigger, look at what making that money asks from you.

I want you to account for four things:

• Revenue and time. How many hours go into selling and delivering your program, and how much money is left after its running costs?

• Your bigger ideas. Is there room in your week to work on what you want to develop next, or would a bigger intake push it back again?

• The client experience. If you’ve been promising an update, what would improve your clients’ results, and what would it take to make that change?

• A genuine week off. Can you take one while your program is running, or does every break need weeks of work beforehand and a pile waiting afterwards?

Those are part of deciding what a successful next round would look like.

Start with the operating profit you want to make and the hours you’re prepared to spend making it. Then work out the sales target that fits.

Otherwise, it’s very easy to set the target first and spend the rest of the year trying to find the hours it needs.

Comment DROP and I’ll send you the full breakdown to work through before you plan your next £100K. 🔥

30/10/2026

“It’s only a 30-minute review” 🫠

Yes. For one person. Once.

Before you put another 50sots in your 2027 sales plan for your group program, have a look at what you’ve promised everyone after they join.

Those (truthfully lovely!) extras have a habit of turning into your entire week 🥷

👉 comment DROP for the free breakdown of why a GOOD LAUNCH can leave your next one with no runway.

Hint: you busy much? 🤷‍♀️

30/10/2026

Comment: GAP for your free personalized business groowth diagnostic ✨

Evergreen starts to look very appealing when you’re already preparing the next launch while trying to catch up on everything the last one pushed aside.

Before changing how your group program sells, I’d want to know what you’re hoping will feel different. Is it steadier sales, less time launching, or finally having space for the thing you’ve wanted to create since last year?

Those are different decisions, even if ‘go evergreen’ has become the answer to all three.

I’d start with what you want the money to give you, then work backwards through the sales, costs and delivery it would take to get there. Two ways of making the same revenue can leave you with very different weeks, and very different amounts of it to keep.

Then you can decide whether evergreen is the right way to get there, with the time and profit you want already worked into the plan.

If this is you, I’d be looking at DELIVERY 💰 as your biggest bottleneck, rather than Visibility, Leads or SALES.

Wanna know for sure? Comment GAP to find out with my free Growth Gap Quiz.

One of the things I find fascinating about established online business owners is just how much they’ve learned to do exc...
30/10/2026

One of the things I find fascinating about established online business owners is just how much they’ve learned to do exceptionally well.🥷

You can write the sales page, plan the launch, improve the offer, create the content, sell to the right people, and deliver what you promised.

👉 You’ve learned how to do all of it because that’s what building your business required.

But when you start looking at doubling your enrollments, making £200K instead of £100K, or getting 50 people into your group program instead of 15, it’s worth asking whether you actually want to do MORE of all those things.

Bcause I don’t think becoming more successful should mean becoming more involved in everything. 🫠

I think the next stage of growth is about making better decisions with what you’ve already built.

👉 Deciding how much profit you want to make, what your group offer needs to look like at a bigger scale, and how Visibility, Leads, Sales, and Delivery can work together instead of becoming four more things you need to manage.

That’s the work I do behind established group programs, and it’s what I share here. 🤍

If you’re building toward bigger enrollments and more profit in 2027, follow Jamie Johansson | Business Strategy for Online Entrepreneurs.

We’re talking about what it actually takes to make that happen. 🥷

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