26/05/2026
AI has completely changed content creation and strategy over the last year or so.
There was a time when every blog post was written entirely by a human, ideas were developed from scratch, and pages were built around a single keyword.
Today, the process looks very different. AI has not only changed how content is produced, but also how it needs to be written in order to perform well.
Take a look at Tilly Bell's recent article to find out about "The evolution of AI in content strategy", where she also explains where we go from here > https://quibble.digital/insights/the-evolution-of-ai-in-content-strategy/
AI has completely changed content creation and strategy over the last year or so. There was a time when every blog post was written entirely by a human, ideas were developed from scratch, and pages