Think B2B Marketing

02/10/2026

In case you missed it, the rules on using AI in marketing changed over summer.

August saw the transparency provisions of the EU AI Act come into effect. If AI has become part of how your content is produced, as it now has for many teams, it's vital to understand where the new requirements apply.

Key points to explore include:

💼 The guidelines apply to businesses using AI, not only the technology companies that build it.
🌍 Being UK-based does not exempt any businesses. Just like GDPR, the rules follow the audience.
🤖 AI-generated content that informs the public on regulatory, technical or sustainability matters, which covers many areas of marketing thought leadership, may need to be disclosed as AI-generated. This is, unless it has had genuine human review and editorial ownership.

Keeping genuine human expertise behind your content does more than distinguish it from increasingly uniform and bland AI output; it also keeps you aligned with the new requirements.

On the Think B2B Marketing blog, we shared a plain-English breakdown of the changes. It remains just as relevant, and worth ten minutes for anyone in your team who works on content or campaigns.

Click here to read it in full:

21/09/2026

That’s a wrap on London Packaging Week 2026!

Two days, thousands of visitors, and plenty of conversations about what’s next for packaging.

A few things stood out to us:
- There is no slowing down the flow of fresh ideas, new concepts, and innovation coming into the market.
- Established industry players bring knowledge and experience, while new faces, new voices, and new businesses keep the industry moving forward at pace.
- There is a thirst for knowledge and high demand for advice and guidance in these fast-moving times.
- There is still much work to do to deliver the ultimate aim of packaging sustainability and circularity.

Oh, and remember to wear comfortable shoes!

For us, London Packaging Week 2026 was a valuable opportunity to connect with the packaging community, hear what businesses are thinking about, understand their challenges, and inspire our own team.

Thanks to everyone who took the time to stop by and chat with us.

Until next time!

17/09/2026

Day two of London Packaging Week is underway, and there’s plenty to talk about.

After a busy first day, one thing is clear: packaging is more important than ever for the entire value chain.

From circularity and regulation to consumer expectations, innovation and market differentiation, the conversations at London Packaging Week highlight just how much packaging has to do and how important it is for the supply chain to communicate that purpose effectively.

That’s where we come in.

At Think B2B Marketing, we help packaging businesses turn technical expertise, innovation, and industry insight into strategies and stories that get noticed, shape the future, and deliver results.

📍 Find us on Stand C76

If you’re looking for fresh ideas for your marketing, need to deepen your market pe*******on, or simply fancy a chat about what’s next for the packaging industry, come and say hello.

It’s the final day so don’t miss out.

28/08/2026

On 29–30 September, Joanna Stephenson, will be joining the FuturePrint Packaging & Labelling Summit to explore what’s next for the industry.

From material innovation and regulatory change to transparency and brand differentiation, Jo will unpack the trends shaping packaging and labelling - and, more importantly, what businesses can do to stay ahead.

Heading along? Make sure you catch Jo’s session!

🔗 Find out more & register: https://futureprint.pulse.ly/qgxr6t1l84

26/08/2026

London Packaging Week, here we come!

We’re heading to Excel London on 16-17 September to see what’s new, catch up with the packaging community and soak up plenty of inspiration.

Expect fresh ideas, cutting-edge packaging and plenty of conversations about what’s next.

See you there! 👋

19/08/2026

We are excited to announce that Kathryn Newbold has joined Think B2B Marketing as our new Copywriter!

Kathryn joins us with a passion for storytelling, a sharp creative mindset, and experience in creating content that makes an impact. We’re excited to see the ideas, energy and fresh perspective she’ll bring to the team.

As we continue to grow, Kathryn will play an important role in writing compelling content for our clients and helping us deliver the high standards Think B2B Marketing is known for.

A big welcome to the team, Kathryn!

17/08/2026

The Think B2B Marketing Golf Day returns to West Midlands Golf Club on 1st October 2026, and we're down to our final places!

Join us for a fantastic day of golf in support of The Luke Hart Foundation, a cause close to our hearts.

Your day includes:
- 18 holes of golf, including the Devil Hole (666 yards Par 6!) and the iconic island 18th
- Breakfast roll with tea or coffee
- Three-course meal
- Prize giving and raffle

With only a handful of tickets left, now's the time to secure your place.

To book your team or enquire about the remaining sponsorship opportunities, contact [email protected].

13/08/2026

A warm welcome to James Eaton, who has joined Think B2B Marketing as our new Senior Account Manager.

James joins us with a wealth of account management experience, a strategic mindset, and a passion for building strong client relationships. We're excited to see the expertise, energy and fresh perspective he'll bring to the team.

As we continue to grow, James will play an important role in supporting our clients, delivering strategic marketing campaigns, and helping us maintain the high standards Think B2B Marketing is known for.

A big welcome to the team, James!

28/07/2026

Youth unemployment has reached 14.7% , its highest level since 2014.

At the same time, businesses across the print and packaging industry continue to face skills shortages and the challenge of an ageing workforce.

In our latest press release, our Managing Director, Joanna Stephenson, explores what the latest ONS labour market data means for the sector and why it could represent a rare opportunity to engage the next generation of talent.

With hiring activity slowing across other parts of the economy, many traditional entry routes for young people are becoming less accessible. As economic conditions improve and competition for talent returns, this window may not stay open for long. Businesses that act now could be best placed to secure the workforce they need for the future.

Read the full article: https://thinkb2bmarketing.pulse.ly/vbuzq8j3z8

23/07/2026

The Swiss are known for precision, and their new packaging ordinance is nothing if not precise.

VerpV sets out recycling targets, recycled-content thresholds and take-back rules with characteristic exactness. However, while it’s similar to the EU's PPWR legislation, it’s not identical.

In our latest blog, we take a closer look at the new regulations, and what they suggest about the future of packaging sustainability: https://thinkb2bmarketing.pulse.ly/fyjotiryrw

Switzerland has adopted a new Ordinance on Packaging (VerpV), setting minimum recycling rates of 55% for plastic packaging and 70% for beverage cartons. Every packaging trade outlet has led with those figures, and they’re worth knowing. They are not, however, the full story.