My TrueNorth - The Ethical Coaching Company

08/07/2026

72% of SME business owners in the UK are under-charging
According to a recent poll by Enterprise Nation.

At a time when the cost of living is so high, here's an easy fix to help you earn more, whilst working less

Transform your pricing strategy. Stop making costly mistakes, overcome undercharging, and package services for premium fees. Ethical pricing for UK SMEs.

08/07/2026

Quick one for .

A few of you have recently asked me directly about pricing, either "am I charging enough" or "how do I raise my prices without losing clients." So I've pulled the answer into one place.

It's called Price+Package=Profit Formula, six modules, and it starts somewhere most pricing advice skips entirely: the belief that's actually driving your prices, not just the spreadsheet. From there it moves through your real numbers, who you should be pricing for, and how to package what you do so it's easy to say yes to at the right price.

I built this because I kept meeting brilliant business owners who were busy, booked out, and still not paying themselves properly. That's not a workload problem. It's a pricing one.

If you're in this group you're exactly who I built it for.

Happy to answer questions in the comments if anyone's on the fence.

Transform your pricing strategy. Stop making costly mistakes, overcome undercharging, and package services for premium fees. Ethical pricing for UK SMEs.

10/06/2026

Not sure if you've seen, We've recently opened up a new Community on the community platform SKOOL: https://www.skool.com/the-addazero-community-4693/about where, until Sunday 14th June, I'm GIFTING our Price + Package = Profit Formula to everyone who joins (in exchange for HONEST feedback)

If you want to Price with Confidence, Package with Clarity and Profit with Purpose, I'd waste NO TIME AT ALL and head there NOW!

(The last person to complete the course and implement it in her business generated an additional £5K the very same week)

Is your business giving you the life you built it for? If not, you're in the right place. Let's make it work without you at the centre of everything.

09/06/2026

𝗙𝗔𝗖𝗧: 𝗣𝗿𝗶𝗰𝗲 𝗼𝗯𝗷𝗲𝗰𝘁𝗶𝗼𝗻𝘀 𝗮𝗿𝗲 𝗿𝗮𝗿𝗲𝗹𝘆 𝗮𝗯𝗼𝘂𝘁 𝗽𝗿𝗶𝗰𝗲—t𝗵𝗲𝘆’𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝗽𝗲𝗿𝗰𝗲𝗶𝘃𝗲𝗱 𝘃𝗮𝗹𝘂𝗲.
Dropping your price to “save the deal” trains clients to expect concessions and undermines your credibility.

Watch the short video (link in the first comment) to learn how to handle objections without caving.

👉 Curious about your own Pricing Prison Sentence? Check it here: https://mytruenorth.club/pricing-prison

08/06/2026

"We can help anyone!"

That's what Dawn said about her online community.
Entrepreneurs. Business owners. Coaches. Consultants. Freelancers. Creatives. Anyone.

Pricing? £47/month. 200 members. £9,400/month revenue.

Less than minimum wage after costs.

Then we niched down: Female coaches 35-50 who'd hit a ceiling and felt isolated.

New pricing: £297/month.
She lost 140 members. Kept 60.
Revenue: £17,820/month.

Then doubled it again before finishing the programme.

Why?

The RIGHT people valued it. And referred others like them.

When you're for everyone, you compete on price.

When you're for someone specific, you compete on value. Premium pricing.

𝗪𝗵𝗼 𝗱𝗼 𝘆𝗼𝘂 𝗥𝗘𝗔𝗟𝗟𝗬 𝘀𝗲𝗿𝘃𝗲 𝗯𝗲𝘀𝘁?
𝘓𝘪𝘯𝘬 𝘪𝘯 𝘤𝘰𝘮𝘮𝘦𝘯𝘵𝘴 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘗𝘳𝘪𝘤𝘪𝘯𝘨 𝘗𝘳𝘪𝘴𝘰𝘯 𝘋𝘪𝘢𝘨𝘯𝘰𝘴𝘵𝘪𝘤𝘴 - 𝘧𝘪𝘯𝘥 𝘰𝘶𝘵 𝘪𝘧 𝘺𝘰𝘶'𝘳𝘦 𝘱𝘢𝘺𝘪𝘯𝘨 𝘵𝘩𝘦 𝘨𝘦𝘯𝘦𝘳𝘢𝘭𝘪𝘴𝘵 𝘱𝘦𝘯𝘢𝘭𝘵𝘺.

06/06/2026

𝗙𝗔𝗖𝗧: 𝗜𝗻𝗳𝗹𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗿𝗶𝘀𝗶𝗻𝗴 𝗰𝗼𝘀𝘁𝘀 𝗺𝗲𝗮𝗻 𝘆𝗼𝘂𝗿 𝗽𝗿𝗶𝗰𝗲𝘀 𝘀𝗵𝗼𝘂𝗹𝗱 𝗯𝗲 𝗿𝗲𝘃𝗶𝗲𝘄𝗲𝗱 𝗮𝘁 𝗹𝗲𝗮𝘀𝘁 𝗮𝗻𝗻𝘂𝗮𝗹𝗹𝘆—yet 58% of SMEs haven’t changed their prices in over 2 years.

Failing to adjust means you’re effectively giving yourself a pay cut every year.

Watch the short video (link in the first comment) to learn how to stay ahead without scaring off customers.

👉 Want to know your Pricing Prison Sentence? Check it here: https://mytruenorth.club/pricing-prison

04/06/2026

𝗙𝗔𝗖𝗧: 𝟲𝟳% 𝗼𝗳 𝗦𝗠𝗘𝘀 𝗮𝗱𝗺𝗶𝘁 𝘁𝗵𝗲𝘆 𝘀𝗲𝘁 𝗽𝗿𝗶𝗰𝗲𝘀 𝗯𝗮𝘀𝗲𝗱 𝗼𝗻 𝘄𝗵𝗮𝘁 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿𝘀 𝗰𝗵𝗮𝗿𝗴𝗲.

But here’s the truth: your costs, value proposition, and target market are unique. Copying competitors can lead to razor-thin margins or undervaluing your expertise.

Watch the short video (link in the first comment) to learn why competitor pricing is a trap—and what to do instead.

👉 Curious about your own Pricing Prison Sentence? Find out here: https://mytruenorth.club/pricing-prison

03/06/2026

"𝙄'𝙢 𝙗𝙪𝙨𝙮, 𝙨𝙤 𝙄 𝙢𝙪𝙨𝙩 𝙗𝙚 𝙥𝙧𝙤𝙛𝙞𝙩𝙖𝙗𝙡𝙚."

That's what Colin thought. Successful photographer. Fully booked. Exhausted. So we looked at his actual numbers.

He was charging £800 per shoot.

Costs? He'd never updated the spreadsheet with them since he first set the business up ELEVEN years earlier.

Turned out each shoot cost him £520 in time, equipment, editing, and travel.

He was netting £280 per shoot whilst working 60-hour weeks.

That's £4.66 per hour.

He could have earned more stacking shelves.

The revelation hit him hard. But here's the thing - he's not alone.

Most business owners I meet are running blind. They know their revenue, but they don't know their numbers.

Revenue is vanity. Profit is sanity. But knowing your TRUE costs? That's freedom.

Do you actually know your exact cost per service/product?

𝗗𝗠 𝗺𝗲 "NUMBERS" and I'll send you the Pricing Prison Diagnostics to find out where you're really at.

02/06/2026

FACT: 𝟴𝟮% 𝗼𝗳 𝗨𝗞 𝗦𝗠𝗘𝘀 𝗮𝗱𝗺𝗶𝘁 𝘁𝗵𝗲𝘆 𝗱𝗼𝗻’𝘁 𝗸𝗻𝗼𝘄 𝘁𝗵𝗲𝗶𝗿 𝗲𝘅𝗮𝗰𝘁 𝗯𝗿𝗲𝗮𝗸-𝗲𝘃𝗲𝗻 𝗽𝗼𝗶𝗻𝘁.

If you’re one of them, you could be undercharging without even realising it—slowly eroding your profits and cash flow.
In this short video, I’ll show you why knowing your true costs is non-negotiable and how to fix it fast.

👉 Watch now (link in the first comment).

And if you want to know your own Pricing Prison Sentence, check it here: https://mytruenorth.club/pricing-prison