Mimi.G.Consulting

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Mimi.G.Consulting Websites, PPC, SEO, AEO/AIO, Paid Ads Management,
I help founders and service-based businesses grow with clarity, and strategy that works. No confusing fluff.
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About Mimi G Consulting & Creative
Strategic Marketing | Websites | Paid Ads | Growth Consulting | Content Creation etc

Welcome to Mimi G Consulting; where marketing meets clarity, creativity, and commercial success. I help founders, consultants, and premium service-based businesses grow with purposeful marketing that actually works. Whether you need a high-converting website, strategic marketing support, or someone to run effective paid ads; I’m here to help. With 20+ years of experience helping brands like Aston Martin, Pearl Yachts, SmartEducator, and boutique service businesses, I combine data-led strategy with emotionally intelligent marketing. What I Offer:
✔️ Beautiful, conversion-ready websites
✔️ Paid ads strategy & campaign management (Meta, Google, LinkedIn)
✔️ Brand messaging & content that connects
✔️ Strategic marketing consulting; full funnel growth plans
✔️ Email sequences, nurture funnels & launch plans

No agency overwhelm. Just clear, focused marketing to help your business grow; sustainably and profitably. Ready to scale with clarity and confidence?
→ Book a free discovery call or drop me a message.

I am pretty sure your business is better than your online presence lets people see.You know the care behind the service ...
12/10/2026

I am pretty sure your business is better than your online presence lets people see.

You know the care behind the service and offers, or the problem your software solves. A new customer has a page, a promise and a very simple question: “Is this right for me?”

They weren’t in the meetings; probably a blessing, I know.

Before spending more to get noticed, swipe through this practical check. Can people find you, understand the offer, trust the promise and take the next step?

Ask existing customers what they value and where the experience falls short. Compare your offer with the alternatives they actually consider. Read it all beside the results, not just the traffic.

You do not need to become more like everyone else, or louder. You need to make your own value easier to see.

That is the brilliance behind my 360° Growth Audit for service businesses and SaaS: a connected review and a prioritised plan for what to keep, improve or investigate next.

Save this for your next marketing review.

If something here feels familiar, send me the bit you would like a fresh pair of eyes on. You do not have to tidy the question first. Messy is absolutely fine.

A good campaign can introduce you to the right people. It cannot make every part of the business ready to welcome them.F...
12/10/2026

A good campaign can introduce you to the right people. It cannot make every part of the business ready to welcome them.

For a service business, that might mean enquiries which never become suitable, profitable work. For SaaS, it might mean sign ups from people who never quite discover what the product can do for them.

Both can look encouraging on a dashboard; neither is quite the growth you had in mind.

My 360° Growth Audit starts with you: what you want to build, what your team can deliver and what the evidence is actually saying. Then I look at the offer, website, visibility, content, paid activity and customer journey together.

You leave with a prioritised action plan: what to keep, what to change and what needs a closer look. The PDF is welcome to be handsome; it still has to earn its living.

Save this before planning your next campaign. If the effort is not becoming the result you hoped for, message me with the part that feels least clear. We can work out whether the Audit is the right next step.

AI is a very enthusiastic colleague; attributes id choose everyone; curiosity, willingness, grit. Give it a broad brief ...
06/10/2026

AI is a very enthusiastic colleague; attributes id choose everyone; curiosity, willingness, grit.

Give it a broad brief and it will open every cupboard, write twelve versions, check three things you did not ask it to check, then return bright-eyed with a thirteenth.

You have to admire the commitment.

The slight problem is that the job was finished three options ago.

I love AI, I use it every day, and I have seen it give businesses back hours of time, remove enormous amounts of drudgery and help small teams do things that once required much bigger ones.

But I think we are still measuring its cost rather badly.

Because the bill is not just subscriptions and tokens.

It is human attention.

The time spent explaining, checking, correcting, retrying and occasionally wondering how on earth we ended up over here when the original task was over there.

AI has no instinct for enough.

It does not know that draft four was perfectly good. It does not feel the cost of another search, and it has absolutely no idea that Sarah has a customer waiting while she checks its homework.

Humans do.

So perhaps the question is not simply, “What can AI do?”

It is, “What should it do, where should a human decide, and when should it stop?”

Because good AI should not simply produce more.

It should give something back.

Time. Attention. Headspace. Better decisions, and more room for the work humans are rather wonderfully good at.

The point of AI was never to keep AI busy. It was to make human work better.

Swipe through, then tell me: has AI genuinely saved you time, or has it quietly created another job?

06/10/2026

Your calendar is full, your marketing is busy, your days are busy, but return seems to have missed the meeting.

You can be doing all the things and still have that nagging thought:

What is actually working?

The website, the ads, SEO, Social. Email. AI visibility….Another platform somebody has confidently told you that you absolutely must be on.

It is a lot.

Sometimes the offer has moved on, but the website has not. The advert makes a good promise, then the page changes the subject. People enquire, but somewhere between interest and action, they disappear.

It does not mean you have got it wrong.

It is surprisingly hard to see the joins when you are the one holding everything together.

That is why I created my 360° Growth Audit.

I look at your offer, website, customer journey, search and AI visibility, paid activity, and what happens after somebody gets in touch.

Then we work out what is working, what is not, what you can stop wasting time and money on, and what deserves your attention next.

In a useful order.

Not another handsome PDF destined to spend eternity in Downloads.

If there is a bit of your marketing you keep looking at and thinking, “Surely this should be working harder?”, send me a message.

Messy is absolutely fine, I rather like messy. It usually means there is something useful to find.

There’s a particular kind of “good” that founders are very good at.“How’s business?”“Good.”Sometimes it really is, and s...
02/10/2026

There’s a particular kind of “good” that founders are very good at.

“How’s business?”

“Good.”

Sometimes it really is, and sometimes “good” means you’re working incredibly hard, posting on LinkedIn when you remember, tweaking the website, trying a bit of SEO, wondering whether you should be doing more with AI, paying for things you’re no longer entirely sure are working, and quietly thinking…

Shouldn’t all this effort be doing more?

That’s the uncomfortable bit about marketing.

You can be doing a lot without necessarily doing the things that will move the business forward, and when you’re inside your own business every day, it’s remarkably difficult to see where the gaps are.

You’re too busy running the thing.

That’s why I created my 360° Growth Audit.

Not to hand you another enormous list of things you “should” be doing. Founders have quite enough of those.

It’s a proper look at the whole picture; your strategy, website, search, content, paid activity, conversion and AI visibility; to work out what’s earning its place, what’s quietly costing you, what you’re missing, and, importantly, what deserves your attention next. We can even provide benchmarking against competitors and actual demand..this is the sweet spot where you find your potential and grow!

Because most businesses don’t need more marketing noise.

They need to see all the moving parts clearly.

There’s something wonderfully relieving about replacing “Are we doing enough?” with “We know what we’re doing next.”

So, fair question…

How’s business, really?

If the answer is somewhere between “good” and “please don’t look too closely at my marketing plan”, we should probably talk. 😏

360° Growth Audit | Mimi G Consulting

DM me AUDIT or visit mimig.co

Q4 has a peculiar effect on perfectly sensible business owners.Suddenly we need a new campaign, a new funnel, three new ...
28/09/2026

Q4 has a peculiar effect on perfectly sensible business owners.

Suddenly we need a new campaign, a new funnel, three new channels, seventeen pieces of content and possibly a podcast.

We probably don’t: Before you add anything to your Q4 marketing plan, I’d do this instead.

Eight slides, open pen, probably a cup of tea and some honesty.

Work out what’s already working, where the money is leaking, where your customer is hesitating and what you can stop doing altogether: Because most of the time growth doesn’t come from doing more.

It comes from finding the thing quietly getting in the way.

Save this and use it for your Q4 planning, and if you get to the end and find a knot you can’t untangle, send it to me: Messy is absolutely fine.

Well I was not expecting this; a rather unexpected thing to find in my inbox on a Friday morning. 💜I have been shortlist...
25/09/2026

Well I was not expecting this; a rather unexpected thing to find in my inbox on a Friday morning. 💜

I have been shortlisted for WITBHAM’s 100 Inspiring Women in Tech West Midlands 2026.

My immediate thought was, surely there’s been a mistake.

My second was, probably best not to mention it in case they notice. 🤣🥹

I spend a lot of time wondering whether everyone else knows considerably more about most things including tech than I do. Quite often, they probably do.
I also think women do this a lot, think others know better.
But I am curious, I have a busy mind and I ask questions, I keep learning.

If I am honest I care far less about how clever technology can become than I do about what we choose to do with that cleverness, that’s the bit that matters; whether it helps people, gives them something back, and leaves enough room for us all to remain wonderfully human, weather it can do good.

I am not sure I feel entirely deserving of this.

But perhaps we don’t always get to decide the value of what we bring, I speak to women who infer value themselves all the time; I have yet to find one who does not!

Sometimes we just have to say thank you.

So, thank you, WITBHAM. This was a very lovely Friday morning surprise. 💜

When did you last have your business visibility tested?Because the chart has changed rather dramatically since you last ...
12/04/2026

When did you last have your business visibility tested?
Because the chart has changed rather dramatically since you last looked.
SEO — Google finds you
AEO — AI answers with you
AIO — Machines understand you
GEO — AI generates about you
EEAT — Everyone decides you are worth finding
LLM — The right name comes up
TRUST — The only metric that was ever real
Most businesses can read the top line. Fewer can read the bottom one.
The optician is not testing whether you can see the letters. They are testing whether the world is coming through clearly.
Every line is asking the same question.
Can you be trusted?
🔖 Save this if your pipeline is not matching your visibility.
💬 Which line are you struggling to read right now?

Address

Warwick
CV37

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Friday 9am - 5:30pm
Saturday 10am - 12pm

Telephone

+441789635003

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