09/11/2026
Our solution cantered on creating a refined, bottle that conveyed quality through form. The simplified silhouette and subtle crease detail connecting cap and bottle brought a sense of confidence and modernity, while creating a premium canvas for bold new 2D graphics. This balance between three-dimensional form and graphic flexibility ensures the design can evolve with the LYNX\AXE portfolio over time.
The previous generation of LYNX\AXE bodywash had been in market for many years, and with it an established heritage. A key requirement was to retain the heritage cap design that consumers already recognise and trust.