06/02/2025
💛 is still very much alive, in the , in ’s and in the joyful, collective spirit of .
We will never know the impact of what we started five years ago, as lockdown threatened to crush us . By the time we’d finished our first broadcast and shared the hashtag 💛 we were a community of 20+ co-founders and growing.
Like bluebells, 💛 is everywhere now, in the very DNA of our values-led work together. Hardly a day passes without its joyful presence echoing back to me. In the words of lovely , the philosophy where all of this began, 💛 is IMMANENT (embodied, in us).
But we’ve always known when to step away, as we did from the original , from the broadcasts and from the . We’ve always known when needs to be directed elsewhere.
That’s why, on the near-eve of our 5th birthday, we are closing down our socials. 💛 doesn’t need them, because it’s in us. And the hashtag will be there (and on the AmplifyFE map) forever.
And, like those bluebells, when it’s time to pop up again, we’ll be there 🪻
📸 S Tsuchiya via Unsplash