18/11/2024
๐๐ญ๐ซ๐ฎ๐ ๐ ๐ฅ๐ข๐ง๐ ๐ญ๐จ ๐๐๐ง๐๐ ๐ ๐๐จ๐ฎ๐ซ ๐๐ฆ๐๐ณ๐จ๐ง ๐๐๐ ๐๐ฎ๐๐ ๐๐ญ? ๐๐๐ซ๐โ๐ฌ ๐ญ๐ก๐ ๐
๐ข๐ฑ.
At ๐
๐๐ฌ๐๐จ๐ฆ ๐๐จ๐ง๐ฌ๐ฎ๐ฅ๐ญ๐๐ง๐ญ๐ฌ, weโve worked with Multiple Amazon brands, and one issue stands out time and again:
Sellers donโt know where their PPC money is going.
When we onboard new clients, we often hear the same frustration:
โIโm spending money, but I have no idea which keywords are actually working.โ
Sound familiar? Youโre not alone. Many sellers let their campaigns run on autopilot, assuming results will follow. But hereโs the hard truth: if you donโt know where your budget is going, youโre leaving moneyโand salesโon the table.
The good news? This is completely fixable.
Weโve developed a simple, step-by-step framework that can transform how you approach Amazon PPC. Hereโs what we do:
๐๐ญ๐๐ฉ ๐: ๐๐ข๐ฏ๐ ๐๐ง๐ญ๐จ ๐๐จ๐ฎ๐ซ ๐๐๐ญ๐
Start with the last 60 days of your Search Term Report. What youโll find may surprise youโmany search terms appear across multiple campaigns (Auto, Manual, Phrase, Exact), creating unnecessary overlap and wasted spend.
๐๐ญ๐๐ฉ ๐: ๐๐๐ญ ๐๐ซ๐ ๐๐ง๐ข๐ณ๐๐
We simplify the chaos. Using tools like Google Sheets, we aggregate the data to provide a clear picture. With formulas like UNIQUE and SUMIF, we consolidate performance metrics for each search term, so you can see whatโs actually working.
๐๐ญ๐๐ฉ ๐: ๐
๐ข๐ง๐ ๐๐จ๐ฎ๐ซ ๐๐ข๐ง๐ง๐๐ซ๐ฌ
Identify the search terms that consistently convert with low ACoS and high sales. These are your golden keywordsโthe ones you want to double down on.
๐๐ญ๐๐ฉ ๐: ๐๐ฎ๐ญ ๐ญ๐ก๐ ๐๐๐๐ ๐๐๐ข๐ ๐ก๐ญ
Just as important, locate the underperformersโterms with high ACoS and low conversion rates. These are draining your budget without delivering results.
๐๐ญ๐๐ฉ ๐: ๐๐ก๐ข๐๐ญ ๐๐จ๐ฎ๐ซ ๐๐ฎ๐๐ ๐๐ญ
Reallocate your spend. By prioritizing high-performing terms and cutting waste, youโll maximize your ROI and set your campaigns up for long-term success.
Why This Works
By following this process, our clients have seen improvements not just in PPC performance but also in organic rankings, profitability, and overall sales.
Hereโs the reality: If you donโt have a strategy for tracking and optimizing your PPC campaigns, youโre flying blind in a competitive marketplace.
Let us help you take control. At Fescom Consultants, we make PPC work for youโnot against you.
Ready to stop wasting your ad budget? Letโs talk. ๐๐๐๐๐ก ๐จ๐ฎ๐ญ ๐ญ๐จ๐๐๐ฒ,
and weโll show you how to turn your PPC into a growth engine.
Visit our website: www.fescomconsultants.com
Email us: [email protected]
Call us: +44 7852 928780
Fescom Consultants drives sustainable sales growth for brands and Amazon sellers by lowering ACoS and minimizing wasted ad spend.