Active Presence

Active Presence Welcome to the home of easily delivered, engaging sales presentations that close the deal – without wasting your time, budget, or energy

Active Presence is a niche communications consultancy, established in 2002 to help people in business communicate their key messages in a memorable, coherent, and confident way. Good businesses invest in people. So, while you will benefit from our consulting services and bespoke programmes, your clients and customers will in turn benefit from your improved communication skills, presentation design

and public speaking performances. Specialising in Confident Persuasive Presenting and Delivering Memorable PowerPoint, our core programmes will build your confidence and self-esteem, ensure that you can convey critical issues and are able to perform your business presentations for maximum audience engagement. You will be able to persuade people to your point of view more easily, becoming the 'go-to' source of authority within your field. Working with us, you will enhance your personal reputation and improve your sales conversion ratio. We can work with you on a one-to-one basis, in a small group or across a whole division. Whether you present frequently (on a large or small scale) or internally to project teams and advisory groups, we can provide acute support. We’d love to hear about you and your company and are confident that, whatever your needs, we could be helpful to you. Get in touch and start a conversation with us today

Why Content Is Such A Fundamental Part Of The Web Design ProcessWhen embarking on a new website project, designers tend ...
14/11/2024

Why Content Is Such A Fundamental Part Of The Web Design Process

When embarking on a new website project, designers tend to focus on the aesthetics and functionality of their work. This means that content writing is a task often pushed onto the client to fulfil. The unfortunate consequence of this decision is that the website’s content ultimately comes in too late, in the wrong format, and of poor quality.

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https://www.smashingmagazine.com/2021/04/content-fundamental-part-web-design-process/

25 Alternatives to Running Paid Ads to Promote Your BusinessA lot of promotional advice you find recommends pouring mone...
13/11/2024

25 Alternatives to Running Paid Ads to Promote Your Business

A lot of promotional advice you find recommends pouring money into ads on Facebook, Instagram, or Google. But you can’t put all your eggs in the advertising basket—diversification is key to avoid diminishing returns over time.
You need to create a foundation for your online presence and focus on getting in front of the right people, quickly and efficiently.
This guide will walk you through free and low-cost ways to promote your business, with examples and resources to put them to work for you today.

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https://www.shopify.com/blog/how-to-promote-your-business

Driving Growth: 11 Best Marketing Strategies Any Small Business Can ExecuteMarketing a small business isn’t easy. It’s a...
12/11/2024

Driving Growth: 11 Best Marketing Strategies Any Small Business Can Execute

Marketing a small business isn’t easy. It’s actually hard.

Which is why most people struggle to reach the right audience, no matter what strategies they use.

If this sounds like you, you’re in the right place.

But this article doesn’t focus on every marketing strategy under the sun. What it focuses on instead are proven strategies that work. Strategies that drive traffic to your store and increase revenue for your small business.

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https://www.shopify.com/blog/marketing-strategies

Why Site Speed Is So Important: Conversions, Loyalty, and Google Search RankingSite speed is key to ecommerce success. I...
11/11/2024

Why Site Speed Is So Important: Conversions, Loyalty, and Google Search Ranking

Site speed is key to ecommerce success. It directly influences your conversion rates, repeat business, and search engine rankings. And with upcoming changes to Google

Search ranking in May 2021, site speed is even more important as a competitive edge.

Let’s take a look at why site speed is so important, how site speed will become a vital part of Google Search rankings, and how you can improve your site speed.

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https://www.shopify.com/blog/site-speed-importance

Be More Realistic About the Time You HaveWe are master storytellers. We tell ourselves fanciful stories to motivate ours...
07/11/2024

Be More Realistic About the Time You Have

We are master storytellers. We tell ourselves fanciful stories to motivate ourselves to get vast amounts of work done in small amounts of time.

We jot down task after task after task, sure that we can complete them all within a standard workday. And yet, at the end of the day, we’re stunned to find that work remains unfinished and we have to dash to the finish line

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https://hbr.org/2021/03/be-more-realistic-about-the-time-you-have

What CEOs Need to Know About the Cloud in 2021In 2020, companies of all kinds quickly learned that they had to depend on...
06/11/2024

What CEOs Need to Know About the Cloud in 2021

In 2020, companies of all kinds quickly learned that they had to depend on cloud technologies to enable entire staffs to work from home and ramp up digital commerce.

CEOs must now evaluate a changed and changing business for the longer term.

Here are the five key questions about cloud adoption on the minds of business leaders

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https://hbr.org/2021/03/what-ceos-need-to-know-about-the-cloud-in-2021

Cyberattacks Are Inevitable. Is Your Company Prepared?Preparing for the unexpected is much easier said than done. In the...
05/11/2024

Cyberattacks Are Inevitable. Is Your Company Prepared?

Preparing for the unexpected is much easier said than done. In the case of cyberattacks, many companies have vulnerabilities in their defenses and reactions they haven’t prepared for that hackers will test.

While investing in external facilitators for these exercises will often allow for a more rigorous test separate from internal dynamics, there is guidance for organizations who wish to execute internal exercises to better prepare for a cyberattack

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https://hbr.org/2021/03/cyberattacks-are-inevitable-is-your-company-prepared

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