John Goodridge Copywriting

08/12/2023

29/11/2023

Content Managers get asked to carry a lot. Here's how to avoid burning out.

17/11/2023

Always good to be learning.

See the full curriculum and everything I learned in the Content Marketing Certification from HubSpot Academy

08/11/2023

Clear, brief writing is all that gets noticed but it takes time. How do you invest your editing efforts for the best return? See my post on linkedIn.

08/11/2023

https://twitter.com/JohnBGoodridge Follow my X profile.

30/10/2023

The new website is ready with an updated portfolio

Over nearly two decades as a copywriter, I've specialized in the art of transforming intricate technical concepts into captivating narratives for non-technical audiences. My expertise spans various domains, including educational technology, big data, and next-generation videoconferencing.

22/02/2023

ChatGPT wants to work with me, not take my job. That’s what it said when I asked. I’m quite happy with that arrangement.

ChatGPT:
Copywriting involves more than just writing words - it involves creative thinking, strategy, and understanding how to communicate a message effectively to a specific audience. These are skills that require human intuition and judgment, and that can't be easily replicated by AI.

In fact, AI language models like ChatGPT can be seen as a tool that can help copywriters be more efficient and effective in their work. For example, ChatGPT can be used to generate ideas or provide inspiration for headlines, product descriptions, or other content. It can also be used to generate drafts quickly, allowing copywriters to focus on refining and editing the content.

Overall, AI can be seen as a productivity tool that can help copywriters be more efficient and effective in their work, rather than a replacement for human copywriters.

08/04/2013

Story basics for Marketers III: Create characters your audience will root for

When Producer Brian Grazer cast then unknown Tom Hanks in ‘Splash’ he described the moment he saw Hanks as knowing that he had the character of an Everyman in his face, something that everybody could relate to, everybody could get behind. And given the ……

04/04/2013

Story basics for Marketers II: Infuse personalities into stories

Stories are always told by a storyteller, someone with a personality. Unlike scientific papers, or annual reports which are written by committees, or sales pitches, brochures, and case studies which often have a neutral, rhetorical voice, the storyteller…

03/04/2013

Story Basics for Marketers I: Speak truthfully

People will follow an authentic voice, even if their scepticism stops them short of believing in truth. Think about the story you want to tell and subject it to these tests: Do you know it to be truthful to the … Continue reading →