08/09/2026
There is a decision that comes before any of the writing, and most first-time bidders skip straight past it.
Should you bid for this one at all?
It sounds obvious. In practice the pull is strong the other way: the contract looks big, the deadline is three weeks out, and it feels like something is better than nothing. So the effort goes in, and the question of whether this is genuinely a fit never gets asked properly.
A useful version of that conversation takes about an hour. Have you delivered something close to this before, and can you evidence it. Can you meet every condition of participation without stretching the truth. Do you have the capacity to deliver it if you won. And is there a reason a buyer would choose you over whoever holds it now.
Four honest answers, and you often save yourself three weeks.