21/10/2020
V A L U E L I G H T S R E B R A N D
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Working with the UK’s fastest growing online lighting retailer, we worked to optimize their already compelling proposition, to deliver a bright new brand identity packed full of personality.
Through audience immersion work we dived into the minds of their customers to really understand what they are looking for, emotionally and rationally, from a value retail brand.
Light bulbs represent bright ideas, even more compelling when you’re a lighting company. Coupled with a straightforward brand line that resonates.
We crafted a comprehensive set of brand guidelines to ensure consistent application of the brand online and in print, including a clever way of making their product photography look consistent and ‘on brand’.
And because they do lights and value better than anyone else, we developed a fun and distinctive tone of voice guide to amplify their compelling brand promise.
Link to case study in bio 👆🏼👆🏼
