Georgie Krone Social

20/06/2022

Georgie Krone Social is embarking on a new phase. Last week I was offered a job which will entail working in London 3 days a week, plus overspill at home. It will mean that my time for Georgie Krone Social will be impacted. However, knowing how these things work this is not the end. The work I have done with you and others has opened a door and presented a new opportunity.

I’m moving into Business Development at Policy Exchange, a political think tank. Being proficient on LinkedIn is what clinched it - take note if occasionally you question the point of it all. If you have an interest in politics and policy let me know and I’ll tell you more.

I’ve been so appreciative of your support and thoroughly enjoyed getting to know some of you and would love to stay in touch. If you need some pointers just let me know. I can also connect you with another social media adviser who has a direct overlap with my services should you need more advice going forward.

I’ll be active on LinkedIn in my new role, so I hope to see some of you there. I’ll still be on Instagram, albeit in a more personal capacity for now, so I’ll keep following you there.

The last few years have been a blast, so here’s a look back and a thank you for some of the highs. Georgie

06/06/2022

Meet Ailsa Petterson, founder of .creativecuisine. Ailsa specialises in seasonal modern dishes which, in her own words, are honest and unfussy 🍅🥒🍇
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Ailsa and I will be going Live on Instagram on Wednesday at 1pm and as it’s lunch time, what better idea than a quick demo of her current most popular canapé - her beautiful Vietnamese spring rolls 💚 They’re on full display in Ailsa’s Instagram account.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
We’ll also be discussing what led Ailsa to set up a catering business. It’s a great story, with a strong link to Mrs Thatcher no less (which really tickled me) 💙 We’ll talk about her food inspirations and how she devises her recipes 🥑🍓🥭. We’ve got a lot to get through .
⠀⠀⠀⠀⠀⠀⠀⠀⠀
I’m thrilled that Ailsa will be providing a delicious vegetarian lunch and some homemade snacks for my Reels workshop on 15th June 🌶🍐🥬🍋. A huge bonus, for me at least, an avid foodie.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
So join us on Wednesday at 1pm Live on Instagram, and book yourself a place onto the workshop to meet Ailsa in person, taste her delicious creations and learn how to make a Reel. Triple whammy. Link in bio. What’s stopping you?
⠀⠀⠀⠀⠀⠀⠀⠀⠀

06/06/2022

Meet Ailsa Petterson, founder of .creativecuisine. Ailsa specialises in seasonal modern dishes which, in her own words, are honest and unfussy 🍅🥒🍇
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Ailsa and I will be going Live on Instagram on Wednesday at 1pm and as it’s lunch time, what better idea than a quick demo of her current most popular canapé - her beautiful Vietnamese spring rolls 💚 They’re on full display in Ailsa’s Instagram account.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
We’ll also be discussing what led Ailsa to set up a catering business. It’s a great story, with a strong link to Mrs Thatcher no less (which really tickled me) 💙 We’ll talk about her food inspirations and how she devises her recipes 🥑🍓🥭. We’ve got a lot to get through .
⠀⠀⠀⠀⠀⠀⠀⠀⠀
I’m thrilled that Ailsa will be providing a delicious vegetarian lunch and some homemade snacks for my Reels workshop on 15th June 🌶🍐🥬🍋. A huge bonus, for me at least, an avid foodie.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
So join us on Wednesday at 1pm Live on Instagram, and book yourself a place onto the workshop to meet Ailsa in person, taste her delicious creations and learn how to make a Reel. Triple whammy. Link in bio. What’s stopping you?
⠀⠀⠀⠀⠀⠀⠀⠀⠀

20/05/2022

13/05/2022

Are you keeping up with ever changing Instagram Reels? 🤔 Music, audio, transitions, captions, effects. How do they do it? And why do some Reels do better than others? I’ve noticed big shifts in reach and engagement recently. So what’s going on ⁉️‼️
⠀⠀⠀⠀⠀⠀⠀⠀⠀
All I can say is that you have to keep up with the latest features and trends to keep your Reels working for you. Come to this in person workshop and learn to do it.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
What we’ll cover:
⠀⠀⠀⠀⠀⠀⠀⠀⠀
🚀 How to make a Reel
🚀 Ideas for what to post
🚀 Latest editing features
🚀 The best editing apps
🚀 Add and edit text
🚀 Max out on audio
🚀 Optimise your cover photo
🚀 How to spot the trends and what to do with them
⠀⠀⠀⠀⠀⠀⠀⠀⠀
We’ll be a group of 8 like minded business owners at a private location in W14
⠀⠀⠀⠀⠀⠀⠀⠀⠀
AND
⠀⠀⠀⠀⠀⠀⠀⠀⠀
There’ll be a DELICIOUS vegetarian lunch and refreshments provided by Ailsa Creative Cuisine 🥒🍅🥕🧀 Go check her out on Instagram. Worth coming for the lunch alone 🤤 Places are going fast, so book now!
⠀⠀⠀⠀⠀⠀⠀⠀⠀
https://www.eventbrite.co.uk/e/335933896327⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀

12/05/2022

An admittedly gratuitous post, but the garden is just beginning to bloom, so I needed to show it off 🌸🌼🌳. With the aliums just about to come into full force, you know it must be Chelsea week soon.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
To add a bit of substance, my next newsletter will hit your inbox tomorrow morning. News about forthcoming events (a new London workshop) and some helpful content ideas. Also the latest announcements from Instagram and LinkedIn 😊
⠀⠀⠀⠀⠀⠀⠀⠀⠀
If you want a copy drop me a line or look out for it on my website from tomorrow. Have a good evening 👋
⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀

11/05/2022

Join me live on Instagram with Katharine Landale as we discuss Returners, Recruitment and Critical Skills ⚡️⚡️

I’m really excited to have Katharine as the next guest on my Women In Business Series. Katharine is the founder of and is one of the most dynamic people I know. She makes things happen 💥👊
⠀⠀⠀⠀⠀⠀⠀⠀⠀
We’ll be talking about her niche recruitment business which specialises in giving her candidates critical skills for today’s workplace. Katharine is also a champion of women in business and getting women back to work after a career break (hence the critical skills), so we’ll have lots to talk about 🙌
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Join us LIve on Instagram on Wednesday 18th May at 1pm.

⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀

04/05/2022

Time for a re-introduction why not. I’ve been posting here for a while but have never stopped to give a full account of who I am and what I do.

I’m Georgie Krone, social media coach, trainer, adviser, marketer, what you will. I set up Georgie Krone Social about 4 years ago, with the aim of managing the social media accounts of businesses.

After a year of doing that, and a lot of fun in the process thanks to some fantastic clients, I branched out and decided to teach you how to do it rather than doing it for you. Why? Because as small business owners, you are completely invested in your brand and know it better than anyone else. When you post on social media, you will have the authenticity that your audience will respond to and that an outsider like me will find difficult to replicate.

Take that as the key takeaway from this post ✔️

What else? I started my professional career in the City as a banker lawyer in a Magic Circle law firm. I loved it, but the hours weren’t conducive to raising a young family. So a career break and move to the country beckoned. Dogs, hens, tortoise, guinea pigs, hamster and gardening and veg patch. I went all in living the Good Life in Hampshire. 🐓🐢🌳🌸🐕

A few years on and it was time to retrain and get back into the job market. Not easy when the world of work has moved on without you. So a six month intensive course to get myself digital savvy, followed by a mixture of hustling and good luck led me to setting up Georgie Krone Social 📱👩‍💻 I didn’t ever intend to set up a business, nor did I ever see myself telling others how to use social media.

So key takeaway number two: keep an open mind if you’re at a crossroad, and say yes to opportunities that present themselves. You never know where they will take you. ✔️✔️

It’s been a brilliant journey so far and the good thing is there’s still lots more to come.

What’s your story and what led you there?

Photo by Clarissa Fortescue.

22/04/2022

Hot on the heels of a two hour One 2 One with the lovely Lorna Downie of Raindrop Interiors. Lorna has been tasked with the rebranding of this interior design business, from website to logo to social media. So this morning we set to work on how to turn round the social media presence.

Here are some of the things we discussed. These are universal points that are often applied when drawing up a social media strategy, no matter what sector:

❗️How much time can you dedicate to social media every week? Be realistic

❗️Prioritise one platform if time is scarce

❗️Aim to post consistently. Two or three times as week is fine

❗️It's quality over quantity

❗️Make video part of your strategy.

❗️Draw up a list of topics you can talk about to keep your content varied and focused

❗️Engage, engage, engage. It builds up your network and your following

These are just some of the things we discussed, but for Lorna, the biggest takeaway is to INJECT PERSONALITY 🤷‍♀️ This is vital on social media to help you stand out and appear less static and generic. If the content isn't engaging it won’t get a reaction.

One really easy way to inject personality into a feed is to show people and faces. I can guarantee you will get a good reaction, no matter which platform. Try it and see.

Good luck Lorna. Can’t wait to see your social media rocketing 🚀

20/04/2022

‼️ Live on Instagram ‼️

Join me on Instagram onTuesday 26th April at 5pm for a conversation with curator Mary Bender Poelzlbauer and artist Amy Fisher Robson

We’ll be discussing their forthcoming exhibition ‘Larger Apples & Better Cotton’, featuring nine American artists with more than 150 combined years living in the UK, reflecting on the current state of America.

The exhibition’s title originates from a prescient passage in John Cheever’s short story ‘Expelled’:

Our country is the best country in the world. We are swimming in prosperity and our President is the best president in the world. We have larger apples and better cotton and faster and more beautiful machines. This makes us the greatest country in the world. Unemployment is a myth. Dissatisfaction is a fable. In preparatory school America is beautiful. It is the gem of the ocean and it is too bad. It is bad because people believe it all.

The exhibition forefronts each of the artists’ unique personal responses, inspired by the Cheever quote, through photographs, collages, paintings and cryptoart.

I'll be asking Amy how her experience living abroad has influenced the work she had created for the show and Mary about her experience curating the show.

‘Larger Apples & Better Cotton’
44 Great Russell Street, WC1B 3JL
21 April - 2 May, 11 -5

👉 Private View: 21 April 6-9pm, with curator talk at 5pm
👉 Artists’ talk: 27 April, 6pm
👉 Crypto / NFT art talk: 28 April, 6pm

21/03/2022

Audio on Instagram Reels can be a minefield if you have a Business Account. My latest newsletter sets out a couple of ways to navigate this, namely:

👉 How to save and use trending audio

👉 How to switch to a Creator Account

There’s also a piece on the roll out of Reels on Facebook and a look back at International Women’s Week, with a few women who are smashing it 👊❤️

Read all about it! All my recent newsletters are available on my website (Resources section). Sign up to receive the next one, due out later this week. I’ll be talking about video editing apps 🎬 Facebook and Instagram shopping 🛍 and the Metaverse 🌐 You heard it here first.

https://www.georgiekronesocial.com/campaigns/view-campaign/fsi3rxKTDc1ztDnmDkId1JvhMzykNbkT_bY_ZXZhYkYI6FtBJfoOHnAQluQgsz0izE_OBAas7PVYR1jkqT9gmhRHLVfliES8

11/03/2022

A reminder of next week's talk for at Honesty Group cookery school near Newbury. Do come along if you use social media but find it confusing, or if you want to start using social media and don't know how. It's a brilliant way to focus on just a few key issues to get you going and build your confidence.

New to social media or feeling overwhelmed by it? This talk will help demystify the steps you need to take to get going. It will give you the confidence to post content that is relevant to your audience, on the correct channels, in a few easy steps.