AJ Lakes

AJ Lakes Alison helps you to increase money, standards, time and people.

Multi Award winning hospitality consultant & trainer Alison Magee-Barker, is the North's answer to the Hotel Inspector, bringing you the magic of success with clarity, focus, vision & drive.

"We Don't Have Time to Train"The most common objection in hospitality - and the most expensive belief a leader can hold....
31/05/2026

"We Don't Have Time to Train"

The most common objection in hospitality - and the most expensive belief a leader can hold. Let's challenge it directly...
"We don't have time to train staff."

Yet somehow there is always time for:-
Dealing with staff mistakes
Responding to complaints
Re-recruiting after high turnover
Daily firefighting on the floor
Fixing poor communication
Losing customers you worked hard to win

ImmersiV XP delivers immersive hospitality training in less than 6 minutes per session.

The question was never: "Do we have time to train?"
The real question is: "Can we afford NOT to?"

The businesses investing in their people right now are building the strongest, most competitive futures in hospitality.
DM "6 MINUTES" to see exactly how it works

30/05/2026

Imagine your team arriving confident, proactive, and ready to deliver exceptional service every single shift without being reminded. Here's what that world looks like...

Imagine your team arriving every shift:- Confident in every interaction - Proactive with guests - Engaged and invested in outcomes - Communicating with clarity - Delivering exceptional service - consistently

Now think about what THAT does to:
✅Guest satisfaction scores
✅Repeat bookings and loyalty
✅Your revenue and profit
✅Team retention figures
✅Your own stress levels as a leader

ImmersiV XP helps your team learn through experience - not manuals, not boring training rooms, not endless meetings that no one remembers by Friday.

Real immersive learning. Real behavioural change. Real business results.

Your team deserve better than outdated training methods.

Book your demo today

29/05/2026

Are you ready for the busy summer?

The right preparation sets successful hospitality leaders apart.

Let's ensure your team is equipped to handle the pressure!

Book your profit leak diagnostic today!

The Real Cost of NOT TrainingThe most expensive thing in hospitality is NOT training your team. Most businesses absorb t...
29/05/2026

The Real Cost of NOT Training

The most expensive thing in hospitality is NOT training your team. Most businesses absorb these losses and call it normal. Here's the truth...

The most expensive thing in hospitality is NOT training your team properly.
Poor onboarding silently costs you:- Guest complaints and bad reviews - Lost revenue and profit - Low morale and team frustration - Leadership burnout

And the worst part? Most businesses accept this as "normal."
ImmersiV XP changes that.

Immersive hospitality training that:
✅Builds team confidence fast
✅Improves service consistency
✅Empowers your people
✅Increases upsell performance
✅Enhances every guest experience
✅Protects your profitability
All in less than 6 minutes.

Modern teams don't need MORE training. They need BETTER training.

DM "ImmersiV" to see how it works

27/05/2026

Want real results? It starts with your day. Drive performance by spotting profit leaks and empowering your leaders. Are you ready for practical change? DM me.

22/05/2026

Busy doesn't equal profit.

Without control, you could be leaking cash without realising it.

Growth brings hidden losses:
Inconsistent upselling and poor stock control are just the start.

Ready to fix your profit leaks?
Let's have a chat!

Day 2 at the Human X Summit at absolutely delivered.What made today so powerful was the combination of innovation, coll...
21/05/2026

Day 2 at the Human X Summit at absolutely delivered.

What made today so powerful was the combination of innovation, collaboration, meaningful partnerships, and most importantly - taking action.

From open innovation and regenerative tourism to human-centric cities, AI, gastronomy, wellbeing, investment, and future leadership, every session reinforced one thing:

The future belongs to those willing to collaborate across industries and put humans back at the centre of innovation.

A few standout sessions from my agenda today included:

* Open Innovation in Practice - learning how collaboration accelerates progress
* Destinations as Engines of Innovation - rethinking tourism and regenerative impact
* A Recipe for the Future - where gastronomy, health, science and business converge
* Human-Centric Innovation in the Digital Age - balancing technology with humanity
* Non Optional Collaboration - because the future cannot be built in silos
* HumanX City Challenge - reimagining cities through care, trust, belonging and meaningful human connection

One of the most thought-provoking challenges discussed today was this:

Cities, businesses, and organisations are becoming more efficient… but are they becoming less human?

The HumanX City Challenge really stood out by encouraging participants to move beyond vision into action - creating real pathways, tools, partnerships, and models that place human flourishing at the centre of decision-making.

That conversation aligns so strongly with hospitality, leadership, and the future of customer and employee experience.

Technology alone is not the answer.
AI alone is not the answer.
Efficiency alone is not the answer.

The real opportunity comes when:

* Humans and AI work together
* Communities collaborate instead of compete
* Businesses create partnerships with purpose
* Leaders focus on belonging, wellbeing, trust, and experience
* Innovation improves lives, not just systems

Some of the best conversations today happened between sessions - sharing ideas, challenging perspectives, exploring collaborations, and discussing how we move from inspiration to implementation.

The biggest reminder from today:
Action creates momentum.

Ideas are powerful, but partnerships and ex*****on are what truly shape the future.

Grateful to everyone involved in creating such an inspiring and thought-provoking summit.

The future of hospitality, tourism, leadership, innovation, and human experience is being built right now - and collaboration will be the driving force behind it.


AJ Lakes Consultancy & AJ Lakes Training Academy Ltd ImmersiV XP - VR Hospitality Training

🚨 Hospitality Training Just Changed Forever…🚨What if your team could practise real-life hospitality challenges BEFORE th...
21/05/2026

🚨 Hospitality Training Just Changed Forever…🚨

What if your team could practise real-life hospitality challenges BEFORE they happen on shift? 👀

Imagine onboarding that actually engages people…
Training that feels like a game…
Managers who can coach in real-time…
And teams building confidence without the fear of getting it wrong in front of guests.

That’s exactly why we created ImmersiV XP 🔥

After 5 years in the making and months of development, testing, feedback, and refinement…

📲 ImmersiV XP is NOW LIVE on the App Stores!

And yes…
🎉 You can try it FREE for 14 DAYS 🎉

This is not another boring online course!

This is immersive hospitality training designed to help businesses:
✅ Improve customer service
✅ Build confidence faster
✅ Develop leadership skills
✅ Increase engagement and retention
✅ Create consistent guest experiences
✅ Support teams “on the job”

Whether you are:
🏨 A hotel owner
🍽️ Restaurant operator
☕ Café manager
👨‍💼 Hospitality leader
🎓 Trainer or educator

…this is your opportunity to experience what the future of hospitality learning looks like.

We genuinely want feedback from the industry as we continue to grow and evolve the platform - so if immersive training interests you, we’d LOVE to hear your thoughts after trying it.

The hospitality industry deserves better training.
More engaging.
More practical.
More human.
More impactful.

And this is only the beginning… 🚀

👇 Drop a comment with “IMMERSIV” and we’ll send you the details.

.lausanne Human X Day 1
20/05/2026

.lausanne Human X Day 1

My biggest takeaway from Day 1 at the Human X Summit at EHL Lausanne?The future of hospitality is not about replacing hu...
20/05/2026

My biggest takeaway from Day 1 at the Human X Summit at EHL Lausanne?

The future of hospitality is not about replacing humans with technology.
It is about using technology to help us become MORE human. 🌍✨

Today stretched my thinking in so many ways.

From AI, human intelligence, emotional connection, wellbeing, leadership, hospitality design, future-ready workforces, and immersive experiences… every session reinforced one thing:

Human connection will always matter most.

Some of my biggest reflections from today:

💡 AI should free us to focus on empathy, creativity, relationships, care, and meaningful experiences.

💡 Hospitality is no longer just about service - it is about emotion, belonging, wellbeing, memory-making, and human transformation.

💡 The organisations that thrive in the future will be those brave enough to challenge old thinking, adapt quickly, and put people at the centre of every decision.

💡 We must design experiences that create AWE, connection, and emotional impact - because people may forget what you said, but they will never forget how you made them feel.

💡 Human intelligence, emotional intelligence, collaboration, curiosity, adaptability, and creativity are becoming more valuable than ever before.

💡 The future leaders of hospitality and business must learn to combine humanity + AI rather than fear it.

One quote and thought that really stayed with me today:

“Technology extends and overcomes our limits - but human connection gives it meaning.”

There were so many powerful conversations around:

* Designing for human experience
* Wellbeing as a business imperative
* Future-ready leadership
* Human-centred innovation
* AI literacy and adaptability
* Learning cultures
* Hospitality as a force for impact
* Nature, emotion, and experience design
* Building organisations people actually want to belong to

I filled pages and pages of notes, ideas, actions, collaborations, and reflections today - the kind of learning that shifts your mindset, not just your knowledge.

And what an incredible environment to do it in… EHL Lausanne truly is world-class. The setting, the people, the atmosphere, and the quality of discussion have been exceptional.

Grateful for every conversation.
Grateful for every lesson.
Grateful for every new connection.
And incredibly excited about what this means for the future of hospitality, leadership, training, and immersive learning.

Day 2 starts now… 🚀

AJ Lakes

Address

Windermere

Telephone

07947741528

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