AJ Lakes

29/08/2026

𝙒𝙝𝙚𝙧𝙚 𝙙𝙤 𝙮𝙤𝙪 𝙨𝙩𝙖𝙣𝙙 𝙤𝙣 𝘼𝙄 𝙞𝙣 𝙝𝙤𝙨𝙥𝙞𝙩𝙖𝙡𝙞𝙩𝙮? 🤖

AI is developing quickly, and its potential to improve training, guest experiences and team performance is huge. But the industry still seems divided.

Are you:

🤔 Cautiously interested?
🚀 Excited about the possibilities?
🙄 Tired of the hype?
😟 Concerned about what it could mean for people and jobs?

I have some very strong opinions on how AI should—and shouldn’t—be used in hospitality. But before I share them, I would genuinely love to hear yours.

Watch the video and tell me in the comments: where do you land on AI in hospitality?

28/08/2026

💡 𝙒𝙖𝙣𝙩 𝙩𝙤 𝙠𝙣𝙤𝙬 𝙩𝙝𝙚 𝙧𝙚𝙖𝙡 𝙝𝙚𝙖𝙧𝙩𝙗𝙚𝙖𝙩 𝙤𝙛 𝙖 𝙝𝙤𝙨𝙥𝙞𝙩𝙖𝙡𝙞𝙩𝙮 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨?

It is not the reception desk, the restaurant or the beautiful bedrooms.

𝗜𝘁 𝗶𝘀 𝘁𝗵𝗲 𝘀𝘁𝗮𝗳𝗳 𝗿𝗼𝗼𝗺.

That is where your culture is truly felt. It is where people talk about whether they feel valued, supported, prepared and proud to be part of the team.

A kettle that is always on.
A rota that recognises people have lives outside work.
A handwritten thank-you note.
A manager who listens.
Training that builds confidence rather than simply ticks a box.

These are not small details. They directly influence how your people treat one another—and how they look after your guests.

That is why we created ImmersiV XP: realistic, immersive hospitality training that allows employees to practise challenging situations, make decisions and learn safely before facing the pressure of a real guest interaction.

Because when your people feel supported and properly prepared, they stay longer, perform better and create stronger guest experiences.

Ready to transform the culture and confidence within your team?

👉 Visit http://www.immersivxp.com or book in below to arrange a demonstration.

28/08/2026

Are you just filling rooms or creating loyal customers? 🤔

Every guest who leaves without rebooking could cost you thousands. It's time to build that relationship NOW!

Let's turn summer traffic into autumn revenue.

DM me “GROWTH” if you're ready to make a change!

27/08/2026

𝙏𝙝𝙞𝙨 𝙖𝙡𝙢𝙤𝙨𝙩 𝙜𝙤𝙩 𝙘𝙪𝙩 🙈—𝙜𝙡𝙖𝙙 𝙬𝙚 𝙙𝙞𝙙𝙣’𝙩!

Our management dashboard felt like a “nice to have,” but it’s essential. 💡

One pilot business used it to detect department struggles *weeks* before the numbers reflected it.

Don’t overlook what drives TEAM CONFIDENCE and RESULTS!

📩 DM me “GROWTH” if this resonates!

26/08/2026

𝑬𝒙𝒑𝒆𝒓𝒊𝒆𝒏𝒄𝒆 𝒎𝒂𝒕𝒕𝒆𝒓𝒔.

30 years in hospitality isn’t a burden; it's a superpower. 💪✨
I walk into chaos and spot the real pressure points.
That's clarity from experience, and it can change everything.
With 𝙄𝙢𝙢𝙚𝙧𝙨𝙞𝙑 𝙓𝙋, you don't need 30 years to gain that insight.

𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗟𝗲𝘁'𝘀 𝗰𝗵𝗮𝘁!

21/08/2026

They begin **during August**.

This month, focus on **clear priorities**, **protecting breaks**, and being a **visible leader**. 

Early conversations about struggles matter! 

Need help with team engagement? Reach out today! 

17/08/2026

16/08/2026

🚀 We’re looking for 20 forward-thinking hospitality businesses.

Businesses that know the way we recruit, train, develop and retain our people needs to change.

After more than 30 years in hospitality, I’ve seen incredible people leave businesses - and sometimes the industry altogether - because they haven’t had the leadership, development or support they needed to thrive.

I believe we can do better.

That’s why we’re bringing together 20 hospitality businesses who want to help us redefine how we train and develop our people.

This isn’t about doing what we’ve always done.

It’s about asking:

💡 How can we prepare people better?
💡 How can we build confidence faster?
💡 How can we develop stronger leaders?
💡 How can we retain great talent?
💡 And ultimately, how can we build stronger, more profitable hospitality businesses?

We’ll be revealing much more over the next couple of weeks.

But for now...

Could your business be one of the 20?

If you’re forward-thinking, passionate about your people and ready to do things differently, comment “20” below or message me directly.

Let’s reshape the future of hospitality together.

15/08/2026

How do you really know if you’ve built a great team?

Try walking into the hotel unannounced when the GM isn’t there.

If everything immediately changes when the boss walks through the door, there may be a bigger leadership issue hiding underneath.

But when the team continues doing what they were already doing...

Guests are being looked after.
Problems are being solved.
Standards are being maintained.
People know what decisions they can make.

That’s good management.

It isn’t about controlling everything.

It’s about creating the structure, leadership and trust that allows your people to perform whether you’re there or not.

𝑵𝒐 𝒑𝒂𝒏𝒊𝒄. 𝑱𝒖𝒔𝒕 𝒑𝒆𝒓𝒇𝒐𝒓𝒎𝒂𝒏𝒄𝒆.

And that freedom doesn’t happen by accident - it has to be built.

Would your business pass the unannounced visit test? 👇

14/08/2026

🔍 What’s the 𝑶𝑵𝑬 thing that instantly loses a guest’s trust?

We all have our own answer.

Poor service?
Nobody taking responsibility?
Being ignored?
Promises that aren’t kept?

But is there something deeper behind all of them?

After more than 30 years in hospitality, Alison has seen first-hand how quickly guest trust can be won - and how quickly it can disappear.

🎥 Listen to Alison’s thoughts in this reel.

Then we want to hear yours:

What is the one thing a hotel, restaurant or hospitality business can do that immediately makes you lose trust in them?

Let’s get a proper conversation going below. 👇