1HQ Brand Agency

03/03/2022

Our latest magazine, Cue 14 ‘All In’ is out now and available to download! https://bit.ly/cue14-All-In

This edition highlights the importance of Inclusive Design and how brands can foster and learn to create product solutions for the widest range of people.

Find out how we can help your brand to demonstrate social responsibility and accountability for both your bottom line and the betterment of society.
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12/08/2021

Our latest Cue magazine, ‘All Systems Go’ is out now!

Cue 13 takes a detailed look at how Systems Thinking provides a view of the world working as an interconnected whole. We highlight how this holistic approach interlinks design, social media, innovation, sustainability and more!

Download your copy of Cue 13 now: https://bit.ly/cue13AllSystemsGo
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04/08/2021

Our latest magazine Cue 13, ‘All Systems Go’ is out now and available to download!

This edition highlights the importance of Systems Thinking and the impact of looking at your brand as an interconnected whole, rather than individual parts.

Find out how your brand could incorporate a Systems Thinking approach to drive success. Download your copy now: https://bit.ly/cue13AllSystemsGo
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22/07/2021

Check out our recent work with Peperami, where we demonstrated how iconic or well-established brands, transform themselves to stay relevant.

Read the story of how we did this, here: https://bit.ly/1HQPeperamiRedesign

21/07/2021

It’s becoming increasingly crucial for brands to communicate their ‘halos’. 😇

Consumers are becoming cynical to purpose-washing, so how can your brand effectively leverage product benefits to help cut through the saturated food & beverage category?

Find out more here: https://bit.ly/1HQBrandHalos

Offering products that are sustainable and less harmful to the environment is a growing trend, with food and beverage brands taking heed.

14/07/2021

Peperami asked us to evolve their masterbrand, delivering a design that would give the brand greater relevance and modernity.

We re-designed the Peperami brandmark to feel bolder and more confident. Relaxing the logotype and removing the key lines has helped make it feel more progressive and relevant to consumers.

Check out how we did this here: https://bit.ly/1HQPeperamiRedesign

14/07/2021

What is branding and why is it important?

In this article, we discuss what brands should think about when it comes to branding their business, as well as tips on how you can create a suitable name, logo and house style. Read the article here: https://bit.ly/1HQHowToElevateBrandDesign

When it comes to business, brand design is everything. To find out what it is and why it’s so important, check out our latest article.

07/07/2021

Hospitality brands must dial up their health and wellness offerings to stay relevant.

Hillary Hoch, 1HQ Account Director NY, explores how the travel industry are offering new innovations to give consumers a connected, holistic wellness experience. Article link here: http://bit.ly/Cue12Well

30/06/2021

Betsy Bebbington, 1HQ Account Director SG, reviews how climate change, health management and holistic wellbeing has caused consumers to rethink their food and beverage choices.

We explore how the Food and Beverage sector should respond to this in Cue 12 ‘Well, Well, Well’ here: http://bit.ly/Cue12Well

23/06/2021

Some results from our campaign…

- Most people are more health-aware, but haven’t made any changes.
- Most people are more focused on preventative health.
- Majority of people hope to improve their fitness post-pandemic.

View our latest blog post to see how your brand can adapt to this consumer shift: https://bit.ly/1HQRevealingTheWorldsPictureofHealth

1HQ Thoughts Revealing the world’s picture of health Written by 1HQ 27 May 2021 Meat free. Gluten free. Organic. Plant based. Alcohol free. Sugar free. Vegan. GMO free. Free range. Probiotic. Prebiotic. Multigrain. When it comes to making healthy food and drinks choices, consumers around the world...

22/06/2021

1HQ were delighted to work with Peperami and their other partner agencies to help create and deliver their 2021 campaign – .

We brought this rallying call to life with a deliberately bold and anarchic visual style. We also scripted, storyboarded, and art directed the filming and post-production of CGI/3D animated BVOD ads and online video and YouTube pre-roll ads starring Rio Ferdinand.

Have you got your half-time snack ready for tonight’s game? ⚽

21/06/2021

We recently joined forces with Dole Worldwide Packaged Foods, to create a new fruit-forward supplement brand, The Secret Nature of Fruit, as part of the company’s transformation into a nutrition and wellness company.

Dole knows fruit like no other, so we are thrilled to have partnered with them on this new product launch for Europe and the US – an immunity range; known as “The Secret Nature of Fruit”. A blend of natural goodness from natural fruit juice powders and vitamins.

We made the most of 1HQ’s capabilities; from semiotics and territory creation, brand naming, creative strategy, pack design, commissioning and art-directing photography to structuring a brand book and communications, digital content and other moving image elements, and embarked on a journey to bring “The Secret Nature of Fruit” to life.