In 2013 more than 24 million people in the UK were logging onto Facebook every single day... So what does this mean for the traditional business? In simple terms, it means the same as getting a telephone in the 70's & 80's, or an email address in the 90's & 00's... But, just the same as you didn't want to have an email address that was similar to your 14 year old sons (supercooldude_98@radicalmail
.com), or a website that resembled a car crash... Your business will also benefit from having a professional looking page, with up to the minute info, presented
Facebook has big plans for indexing local businesses and ranking national & global companies and organisations in the future. This will all be based upon how well the engage with their audience, how long they have been on the network, and how well people have rated their products and services. Imagine becoming the number 1 MOT garage in your area, just because you sorted your Facebook out and got your customers to rate you with 5 stars. Now, when people are looking for an MOT, Facebook recommends you first! How about if your business becomes a global brand? Just because you caught on to a trend early, or became the brand with the biggest Facebook following out of you no your competition. It happened in the early days of the Internet, just look at that small online book store called Amazon.com, or that idea for safe money transferring online called PayPal... They all started out of a bedroom, or in someone's home office... and at the same time, bigger companies like Woolworths, Argos, Boots, HMV etc... They all failed to make the leap, something that would have cost them next to nothing in the early days... but they just didn't see it coming. It happened then, and it will happen again. In business you must be always looking to the future and anticipating change and fluctuations in the market place.