Magnitude

Magnitude Do you want your business to stand out? Are you ready to venture beyond the usual? Look no further.

Magnitude.biz cuts through the hype and chaos to deliver clear, numbers-driven business strategy. Choose us for structured, calm, and manageable growth without the overwhelm.

How many different coats do you wear?I wear three. A belay jacket for the Duke of Edinburgh expeditions I assess, a lab ...
28/08/2026

How many different coats do you wear?

I wear three. A belay jacket for the Duke of Edinburgh expeditions I assess, a lab coat from my years teaching physics, and a blazer for the business advisory work I do now. Spent Sunday morning at the foot of Cnicht, sending six teenagers off on their Gold expedition — properly lost them for two hours, as it turned out, though they came back grinning about it.

Took me a while to realise these aren't three different jobs at all. Same job, different day, different coats. Whether it's a group of teenagers on a Welsh hillside or a business owner across a desk, I'm watching for the same three things: have they actually got a plan, what do they do when it goes wrong, and who's asking the right question before it costs them anything.

Nobody's coming to rescue you, on the mountain or in the business. That's not the bad news it sounds like — it's exactly the resilience that gets you through both.

Looks like it’s going to be a good week. I am here supporting a group of Scouts with their Gold DofE expedition.
23/08/2026

Looks like it’s going to be a good week. I am here supporting a group of Scouts with their Gold DofE expedition.

When I was a lad in the Scouts, we used to go for backwoodsman's weekends up at Mow Cop. Two knives — one for wood, one ...
21/08/2026

When I was a lad in the Scouts, we used to go for backwoodsman's weekends up at Mow Cop. Two knives — one for wood, one for food. A sleeping bag. Build your own shelter. That was it.

One rule, drilled into us: one match. Get it right, and you don't need a second.

I thought I was just learning to light a fire and cook my tea. Turns out I was being taught something a lot bigger.

Get the order right. Get prepared. Nobody told me that was marketing advice — but it was.

There are only four ways anyone ever finds you: the people you know, the people who know you, the people who are attracted to you, and the people you have to advertise to.

Most folk try to light all four at once — and slat a massive log on before the spark's even caught. No wonder it goes out.

Start with the people you know. Let it catch properly. Work your way outwards. The advertising goes on last, and only once there's real heat behind it.

One spark is always enough. Full stop. If you're prepared.

If you're stood over your own fire (I mean marketing) wondering why it won't catch, drop me a message — happy to have a look.

Magnitude — calm, steady business thinking for people who don't need a second match.

THAT JOB IN ITALY 🚐🚐🚐Was chaos really part of the plan?A small contracting crew, fresh off one disaster and straight int...
18/08/2026

THAT JOB IN ITALY 🚐🚐🚐

Was chaos really part of the plan?

A small contracting crew, fresh off one disaster and straight into another. An ambitious quote for the job of a lifetime, agreed on a handshake. No contingency in sight.

Aided and abetted by a client who's very good at saying "leave it with me," the crew sets off with an ace team and three vans (red, white, and blue) to get the job done before the money runs out.

Featuring one of the most chaotic scope-creep sequences in project history, and a true cliffhanger of an invoice...

This is an essential classic caper about writing things down.

What the critics are saying:

★★★★☆ The Turin Trade Times
"A gripping tale of scope creep and unanswered invoices. You'll be shouting at the screen: get it in writing."

★★★☆☆ Alps Business Weekly
"Never has 'we'll sort the details later' sounded so ominous."

★★★★★ The Milan Contractor's Gazette
"By the final scene you're asking the same question as everyone in it — how did it end up like this?"

𝗧𝗵𝗲 𝗷𝗼𝗯'𝘀 𝗻𝗲𝘃𝗲𝗿 𝘁𝗵𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺.
𝘛𝘩𝘦 𝘣𝘪𝘵 𝘺𝘰𝘶 𝘥𝘪𝘥𝘯'𝘵 𝘸𝘳𝘪𝘵𝘦 𝘥𝘰𝘸𝘯 𝘪𝘴.

Some days, more than the bloody doors get blown off.

Have you seen a film like this in your business?
What would its title have been?

===================================================
Magnitude — calm, steady business thinking for people who don't want their business hanging on a cliff edge.

When a young manager takes over a struggling team of seven, she inherits more than a workload — she inherits a pattern n...
12/08/2026

When a young manager takes over a struggling team of seven, she inherits more than a workload — she inherits a pattern nobody's addressed in years. One team member coasts. The others quietly pick up the slack, mutter about it in the corridor, and never once say it to his face. "Hi-ho" becomes "hey, you" as the resentment builds, and she has to work out whether to have the conversation everyone's avoiding — before the whole team downs tools.

★★★★☆ — Fairytale Miners Weekly
"A quietly devastating study of what happens when 'it's easier not to say anything' becomes company policy."

★★★☆☆ — The Enchanted Forest Gazette
"You'll recognise someone in this. Might be someone at your firm. Might be you."

★★★★☆ — Pit Bottom Press
"Watch the whistling stop. That's the moment you know this isn't a fairytale anymore."
Have

Have you seen this film before? Care to leave a review?

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Magnitude, calm, steady business thinking for people who don't need a fairy godmother.

Where's my next client coming from?I've been asking myself that since I left full-time teaching. Must be ten years now.T...
07/08/2026

Where's my next client coming from?

I've been asking myself that since I left full-time teaching. Must be ten years now.

Teaching was easy. Turn up, do your stuff, go home, get paid at the end of the month.

Then I left. No client waiting for me. I had to go and find them myself.

Took me a while to work it out. I'm a bit of a slow learner, ask Mandy, she's still trying to teach me how to fold a bedsheet properly. Thirty-odd years married and I still can't get it right.

Classic mistake I made: find a brilliant way to get clients in, get so busy I can't service them all, and start turning people away. Then, because I'm full, I stop marketing. Why wouldn't I? I'm rammed!

Three months later? List's empty. Back to square one. Feast and famine.

I didn't call it anything at the time. I just lived it, over and over, and never worked out why.

What changed it was realising I didn't have a system — I was inventing everything from scratch, every single time. Once you've got a system, you follow it, and if it doesn't work, you adjust it. You don't throw the baby out with the bathwater every twelve weeks.

That's exactly what the Diagnostic sorts. One gap. One fix. Thirty days.

If you're sat there right now asking yourself the same question I used to ask myself — I've got a solution for you.

Been reading Alex Hormozi's $100M Offers this week. Good book, actually.One of his ideas: chain your upsells. Sell someo...
31/07/2026

Been reading Alex Hormozi's $100M Offers this week. Good book, actually.

One of his ideas: chain your upsells. Sell someone one thing, then a genuine problem shows up while you're delivering it. Fix that too — for a fee. Then the next one. Hire a car, then you need petrol, then you need insurance. Logical every time. Costs more every time.

Clever, I thought.

Then I remembered the week before. Me and Mandy, getting our wills done.

Cheap deal, decent firm, found online. Fine at first. Then a problem arises — the house: what happens if one of us dies? Fair question. Fee to sort it.

Then storage. Then a helpline. Then, the lasting power of attorney, which I'll admit I actually wanted.

Reading the book, it clicked. That wasn't a conversation. It was a script.

Then money got tight partway through, and I said so.

"But you mentioned some savings earlier — why not use those?"

That's not advice. That's a sales target wearing a headset.

We took the will and nothing else. Not because the upsells were wrong to offer, but because I stopped trusting who was offering them.

Same tool as Hormozi describes. Like the Force — doesn't care if you're Luke or Vader. What you do with it is on you.

What that firm missed: PMMFS. Please Make Me Feel Special. Listen to me, don't just work through me.

Listen properly, and they'd have sold me the lot. Instead, they got one cheap will, because they wanted the money today more than they wanted me tomorrow.

How do you choose to use the Force? 🤔

ONE INVOICE.This September.One overdraft to find them. One contract to bind them. And in the darkness, sign them.Coming ...
28/07/2026

ONE INVOICE.
This September.

One overdraft to find them. One contract to bind them. And in the darkness, sign them.

Coming to a P&L near you.

★★★★★ "Terrifying. Couldn't look away." — Cash Flow Weekly
★★★★★ "I've lived this. I need a lie down." — Every Small Business Owner
"They should have turned back at the terms and conditions." — Your Accountant

What's your business-based movie pitch?

Magnitude. Solved, not sold.

Old finisher's shirt in one hand. The actual vest I ran that London Marathon in, still on my back. Bit more meat on thos...
24/07/2026

Old finisher's shirt in one hand. The actual vest I ran that London Marathon in, still on my back. Bit more meat on those bones than 2007 — and some might say it's not just meat.

Nineteen years since that shirt last saw daylight. Dug it out for a photo, for an old blog post I was rewriting.

Didn't expect what came next.

That post went further than anything I've written. New faces, outside my usual circle, are commenting on it.

One of them's an endurance athlete. We got chatting. I said — half-joking — I'll have to start somehow. This marathon-at-65 thing. Set myself years back. Forgot it existed.

He said one thing that's stuck. He always has an event in mind. Not "get fit." A date. A distance. A number.

So here's where it actually stands.

In December, I turn 65. Not marathon day. The day I need to be fit enough to start training for one. Marathon's 2027.

Between now and December: parkrun. Then a 10k. Then a half. Then the big one.

Aim only at the marathon, I fail for eighteen months straight. Parkrun's not a stepping stone I rush past — it's a goal. Full stop. Same as the 10k. Same as half. Each one has its own finish line.

Last time, a bloke dressed as a slice of pizza overtook me on the Mall.

This time, I'd quite like to at least beat the pizza. 🍕

You see impossible, I saw the finish line.Tried this shirt on today for the first time in 19 years. Snug isn't the word....
23/07/2026

You see impossible, I saw the finish line.

Tried this shirt on today for the first time in 19 years. Snug isn't the word.

London Marathon, 2007. Hottest one on record. Runners going down like flies on the Mall.

Haile Gebrselassie started that race. Greatest distance runner who's ever lived. Didn't finish — heat got him, same as half the elite field.

I finished.

So on that day, I beat Haile Gebrselassie. Full stop. That's what the record will say.

Then, turning into the Mall, about four hundred metres from the line — a bloke dressed as a slice of pizza went past me.

I hung back. Genuinely slowed down. Wasn't having a photo of me crossing the line next to a pizza.

Impossible is nothing. Slightly snug is a different problem entirely.

Everyone's got a version of this. Some race, some deal, some day you didn't look good but you finished — and someone better than you didn't.

What's yours? 👇

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