Magnitude

Magnitude Do you want your business to stand out? Are you ready to venture beyond the usual? Look no further. I can help you in that quest.

Hello, I am looking for people who are stuck in a rut and want to break free.

Right, I've been building something and I want you to try it.You know how I'm always going on about visibility? How it d...
12/05/2026

Right, I've been building something and I want you to try it.

You know how I'm always going on about visibility? How it doesn't matter how good you are if nobody can find you?

Well I've built a free tool that checks your website and tells you the truth about how Google and AI tools like ChatGPT actually see it.

I ran it on my own site. The scores were uncomfortable. Which means it's doing its job.

It's free. It takes two minutes. And there's no catch.

Have a go and let me know what you think ๐Ÿ‘‡

https://magnitude-website-rank.replit.app

You might have seen that old Charlie Boy is in America this week.Big posh do. State dinner. Address to Congress. Lots of...
29/04/2026

You might have seen that old Charlie Boy is in America this week.
Big posh do. State dinner. Address to Congress. Lots of flags.
We all know why he's there โ€” to try and patch things up after the war in Iran.
But here's what nobody's really talking about.
The war has blocked the Strait of Hormuz โ€” the narrow channel that about a fifth of the world's oil squeezes through every single day.
Oil's up. Fertiliser's up. Food's going up. Transport's going up.
And what starts as a news story in the Middle East doesn't stay there for long.
It works its way down until it lands on your desk. In your costs. On your margins.
And then โ€” to top it all โ€” your customers start pushing back on price.
I call that the Big Squeeze.
Nothing dramatic. Nothing sudden. Just relentless pressure.
My stepdad, Mick, had a saying for this.
"Any fool can work for nowt."
So I've put something together โ€” it's called the Squeeze Check.
Answer three short questions about your business. I'll look at your actual situation and record a short personal video showing you the one thing I'd look at first.
Not a template. Yours.
Small number available. No charge.
๐Ÿ‘‰ Get your video here: link in the comments

I saw this again this week.Last morning of a Duke of Edinburgh expedition near Wetton. Frost on the ground, sun just com...
17/04/2026

I saw this again this week.

Last morning of a Duke of Edinburgh expedition near Wetton. Frost on the ground, sun just coming up, that quiet โ€œlast dayโ€ feeling on a campsite.

Most of the tents were down. Bags packed.

And one lad sat on his rucksack.
All sorted. Ready to go.

Behind him? Two tents still up.

Not his tents.
And that, in his mind, was the important detail.

โ€œI didnโ€™t drop it. Itโ€™s not mine.โ€

Fair enough.

But alsoโ€ฆ thatโ€™s how teams quietly stop working.

Thereโ€™s actually a name for it โ€” the sucker effect.

No one wants to be the one doing all the work while others coast.
So they hold back.

Then someone else noticesโ€ฆ
and they hold back too.

And before long, a perfectly capable group is doing far less than it should.

So I didnโ€™t give a lecture.

I just said:

โ€œNobodyโ€™s going anywhere until everythingโ€™s packed away and the site is clean.โ€

That was it.

The tents came down.
The litter got picked up.
Job done.

Itโ€™s the same in business.

Most teams donโ€™t struggle because people are lazy.

They struggle because โ€œdoneโ€ isnโ€™t clear.

Everyone finishes their bitโ€ฆ
but no one owns the outcome.

Sometimes the fix is simpler than you think:

๐Ÿ‘‰ Make โ€œdoneโ€ clear
๐Ÿ‘‰ Make it shared
๐Ÿ‘‰ Donโ€™t move on until you hit it

If your business feels harder than it should at the moment, this kind of thing is often sitting underneath it.

Happy to have a chat if you want a second pair of eyes on it.

(And yesโ€ฆ itโ€™s rarely about the tents.)

Last night I stood in the road outside our house and looked at the moon.To feel the distanceโ€ฆ the space between me and t...
02/04/2026

Last night I stood in the road outside our house and looked at the moon.

To feel the distanceโ€ฆ the space between me and the lunar surface.

Iโ€™d just watched the Artemis launch. Then I went outside.
I wanted to see the actual thing. The actual distance.

Thereโ€™s a way of thinking about scale I sometimes use.

If the Earth were a tennis ball, the Moon would be about three metres away.

Stand in the road. Hold a tennis ball.
Look three metres ahead.

Thatโ€™s where theyโ€™re going.

I remember watching Apollo 8 as a kid.
Black and white telly. Crackling radio. Waiting to see if theyโ€™d come back.

Now weโ€™re heading there again with Artemis II.

Different technology. Same distance.

And the same thought I had then is still the one I have now.

Look what we can doโ€ฆ
when we work together.
Peacefully.

Sixty-four years old.

Still feel it.

Awe.

I was not going to share this.But it wouldn't leave me alone until I did.๐—œ๐˜'๐˜€ ๐—”๐—น๐—น ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—™๐—ฎ๐˜‚๐—น๐˜Crikey. That's hit home.I'm ...
23/03/2026

I was not going to share this.
But it wouldn't leave me alone until I did.

๐—œ๐˜'๐˜€ ๐—”๐—น๐—น ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—™๐—ฎ๐˜‚๐—น๐˜

Crikey. That's hit home.
I'm standing in a stairwell at Entrepreneurs Circle HQ. There's a graphic on the wall. Apparently it has more pictures taken of it than anything else in the whole building.
It's really a colourful graphic, like someone has splashed red, blue, yellow and purple paint on a wall. And in all that colour there is in white capital letters "IT'S ALL YOUR FAULT." To the side, in sensible grey letters, are the words "Where you end up in your business is 100% up to you."
So I did what nearly everybody else does and took a picture on my phone.
I became aware of a weight pressing down on my shoulders and a weight pressing down on my chest. I drank my coffee, went into the room for the afternoon session, and there was something bothering me.
Something was off.
I hadn't read the whole thing. Just four words.
It's all your fault.
Not the business bit. Just the accusation. Pointing straight at me.
Patrick. It is all your fault. Everything. Everything's gone wrong. It's all yours.
I sat in that afternoon session and nothing was going in. I started thinking. Eyes up to the left.
So now I go back about 14 years to a sunny day in Stone, late spring.
An office.
A counsellor.

I knew I wasn't well. Everything was falling apart and I was helpless. I sat in that office and everything came out. How wrong it had all gone. How persecuted I felt.
The counsellor listened. Then said โ€” all I am hearing is it is all somebody else's fault. That's not the case, is it?
I thought โ€” if it's not everybody else's fault, then it must all be mine. Why would I make myself feel this way? I wouldn't do that. It must be them.
I didn't accept it. Not straight away. My first reaction was suspicion.
I know what this is. It's them not wanting this to be classified as work related stress. They will try anything to shift the blame.
Bastards.
But what's worse, they are pretending to help me. Pretending to care.
But I knew I didn't feel right.
Just because you're paranoid doesn't mean they're not out to get you.
Maybe I'll play along and see what happens.
Before I left, they suggested I start a journal.

Stone is a market town in Staffordshire. Pleasant High Street. Pedestrianised. I walked down it that afternoon, reeling.
WH Smith's. Stationery aisle. Notebooks.
All the fancy ones. Floral. Art deco. The kind of thing bought by people who want to be seen writing. If I'm honest, a stack of revision cards would have done me.
Then I saw it. Blue plastic cover. Ring bound. Diagonal ridges you could run your thumb across. Small enough to fit in a pocket. Small enough not to attract suspicion. Nobody needed to know there was a bloke writing a journal because he'd been told to. Looked like nothing special. Functional. Discreet. Looked tough enough for a bloke.
I picked it up. Ran my fingers over the ridges. Bit my lip.
Bought a pen. Made my way to a coffee shop on the High Street. Sat down.
I should say โ€” I have dyslexia. Writing has never come easily. All my life I edited myself before the words reached the page. Never used a word I couldn't spell. Which made everything slower and more frustrating. Every thought passed through so many layers just so that the writing would make sense.
That day in the coffee shop โ€” for the first time โ€” I didn't.
I opened the first page of the blue notebook and thought โ€” what do I write then?
Then it just came.
I feel stupid writing this.
I stopped. Looked at it. Long enough for the coffee to get cold.
Then I wrote how angry I was. Everything poured out. The meeting. The injustice. The weight of it. Pages of it. Dyslexia and all.
I still thought it was stupid. Couldn't see how it was going to help.

The next few weeks were just numbness. I was in my body but it wasn't me. Just needed to feel something. Started smoking again to get the rush. Felt worse after having a fag. But at least I felt something.
My brain was running at 110 miles an hour. A constant loop. How guilty I was. How it was all my fault. I was weak. I had brought all this on myself. The counsellor was right.
Walking to the toilet took everything I had. I'd get there and need to lie down from the exertion.
They didn't give me a new idea. They just confirmed the one that was already going on in my brain.
The doctor signed me off. A week at first. Then longer. She asked โ€” was it just a bad day or is this a long term thing? I said I didn't know.
There was a six month waiting list on the NHS. I don't go private on principle. But I couldn't wait six months to talk to somebody. So I used my savings.
Ten days later I was talking to someone. I was on tablets too.

This new counsellor was different. She suggested I use the notebook. I told her I had one but hadn't really used it. She said โ€” just write down one thing that happened during the day and how you felt about it. That's it. No analysis. No solving. No fixing. Just that.
I didn't do it straight away. Of course I didn't.
But the week after she said it again. One thing. How you felt. Stop there.
This time I did.
I still felt stupid doing it. But that was the start.

Slowly the tablets lifted the fog. And once the fog lifted the patterns were already there in the notebook waiting for me. I'd been recording them without knowing it.
I was in the yellow room in our house. Lying on the settee like I had been every day for weeks. Just nothing. Looking out through the window.
I had been there for weeks. But on this day.
And suddenly I could see the space between the tree and the house. Next door's tree.
Not focus. Separation. Three dimensions. Depth of field. The world had been flat and then it wasn't.
Crikey. I can see in 3D.

Autumn came. Things became more three dimensional. Less flat. Not right yet but better.
The school arranged a back to work meeting. A phased return after Christmas. Me, my union rep, the head teacher, HR from the county council.
I set off to drive there one morning. Down our road. Turn right. Steep slope. Slipped it into third.
Looked across at the junior school on my right.
And I thought โ€” I can't do this again. I won't go to the doctors. I won't get tablets. I won't ask for help. I will just repeat. The same pattern. And I don't think I'll survive it.
I still drove to the meeting.
Met my union rep outside. Nice man. Friendly.
My first words were โ€” I quit.
He said okay. Let's talk this through. We sat in the anteroom and I told him I couldn't go back. Didn't say why. Just โ€” I can't go back. I need to leave.
He went in. Had a word. I followed.
The head teacher said she was surprised. Asked if I was sure.
I said yes. But I wasn't. I'm not Superman. The doubts were already arriving before I'd finished the sentence. What about money. What will you do. Part of me was trying to talk myself back in.
But there was something about that moment going past the school. That thought in third gear. I knew if I let go of it I'd lose it. And if I lost it I knew what came next.
So I held onto it.

Last day of Christmas term. Back in to say goodbye. Strange day. These were people I'd worked alongside for years. I acted friendly. Said the right things. Felt nothing.
We had a little assembly in the staffroom for those of us leaving. I stood up. Thanked everyone for the leaving present. Said something about so long and thanks for all the fish.
Someone asked โ€” so what are you going to do then Patrick?
I said โ€” I don't know. But I'm going to get somebody to pay me to walk up mountains.
Nobody laughed.

That was the plan. In its entirety.
No next day sorted. No strategy. No business model.
Just a man who had learned โ€” slowly, painfully, through a blue notebook and a tree coming back into colour โ€” that he had a choice. That he was response-able.
Not fault. Could choose. Was response-able.
I don't blame the counsellor in Stone. They were doing the best they could. The worst was yet to come. And nobody had any idea. Including me.
Standing in that stairwell the same four words landed the same way. The weight on the shoulders. The weight on the chest. But this time it only took a few minutes to get to response-able. Not months. Not a yellow room and a blue notebook and a tree coming back into colour. Just a few minutes. Because I'd already done that route. I knew the terrain.
The graphic isn't wrong. It just assumes you're already there. That you're already response-able. That you have the capacity to choose your response.
For some people in that stairwell it's liberation.
For others it lands differently.
I know. I've been both of those people.
Just like the counsellor in Stone. The timing can be wrong.
I hope my timing is right when you read these words.

๐˜ˆ๐˜ฏ๐˜ฅ ๐˜ต๐˜ฉ๐˜ฆ๐˜ณ๐˜ฆ ๐˜ช๐˜ต ๐˜ด๐˜ต๐˜ฐ๐˜ฐ๐˜ฅ. ๐˜›๐˜ฉ๐˜ฆ ๐˜ด๐˜ต๐˜ฐ๐˜ณ๐˜บ. ๐˜”๐˜บ ๐˜ด๐˜ต๐˜ฐ๐˜ณ๐˜บ. ๐˜™๐˜ฆ๐˜ข๐˜ฅ๐˜บ ๐˜ต๐˜ฐ ๐˜ฑ๐˜ถ๐˜ฃ๐˜ญ๐˜ช๐˜ด๐˜ฉ. ๐˜‰๐˜ถ๐˜ต ๐˜ ๐˜ฅ๐˜ช๐˜ฅ๐˜ฏ'๐˜ต ๐˜ฑ๐˜ณ๐˜ฆ๐˜ด๐˜ด ๐˜ต๐˜ฉ๐˜ฆ ๐˜ฃ๐˜ถ๐˜ต๐˜ต๐˜ฐ๐˜ฏ ๐˜ต๐˜ฐ ๐˜ถ๐˜ฑ๐˜ญ๐˜ฐ๐˜ข๐˜ฅ ๐˜ช๐˜ต. ๐˜๐˜ต ๐˜ธ๐˜ข๐˜ด ๐˜ช๐˜ฏ ๐˜ฎ๐˜บ ๐˜ญ๐˜ข๐˜ฑ๐˜ต๐˜ฐ๐˜ฑ ๐˜ณ๐˜ฆ๐˜ข๐˜ฅ๐˜บ ๐˜ต๐˜ฐ ๐˜จ๐˜ฐ, ๐˜ถ๐˜ฏ๐˜ต๐˜ช๐˜ญ ๐˜ต๐˜ฐ๐˜ฅ๐˜ข๐˜บ. ๐˜ ๐˜ฐ๐˜ถ ๐˜ด๐˜ฆ๐˜ฆ ๐˜ ๐˜ด๐˜ต๐˜ฐ๐˜ฑ๐˜ฑ๐˜ฆ๐˜ฅ ๐˜ธ๐˜ณ๐˜ช๐˜ต๐˜ช๐˜ฏ๐˜จ ๐˜ง๐˜ฐ๐˜ณ ๐˜ต๐˜ฉ๐˜ฆ๐˜ด๐˜ฆ ๐˜ญ๐˜ข๐˜ด๐˜ต ๐˜ง๐˜ฆ๐˜ธ ๐˜ธ๐˜ฆ๐˜ฆ๐˜ฌ๐˜ด, ๐˜ช๐˜ต ๐˜ธ๐˜ข๐˜ด ๐˜ญ๐˜ช๐˜ฌ๐˜ฆ ๐˜ฎ๐˜บ ๐˜ฃ๐˜ณ๐˜ข๐˜ช๐˜ฏ ๐˜ธ๐˜ฐ๐˜ถ๐˜ญ๐˜ฅ๐˜ฏ'๐˜ต ๐˜ญ๐˜ฆ๐˜ต ๐˜ฎ๐˜ฆ ๐˜ฑ๐˜ถ๐˜ฃ๐˜ญ๐˜ช๐˜ด๐˜ฉ ๐˜ข๐˜ฏ๐˜บ๐˜ต๐˜ฉ๐˜ช๐˜ฏ๐˜จ ๐˜ฆ๐˜ญ๐˜ด๐˜ฆ ๐˜ถ๐˜ฏ๐˜ต๐˜ช๐˜ญ ๐˜ ๐˜จ๐˜ฐ๐˜ต ๐˜ต๐˜ฉ๐˜ช๐˜ด ๐˜ฐ๐˜ถ๐˜ต. ๐˜š๐˜ฐ ๐˜ ๐˜ฉ๐˜ข๐˜ท๐˜ฆ ๐˜จ๐˜ช๐˜ท๐˜ฆ๐˜ฏ ๐˜ช๐˜ฏ ๐˜ฃ๐˜ฆ๐˜ค๐˜ข๐˜ถ๐˜ด๐˜ฆ ๐˜ ๐˜ฏ๐˜ฆ๐˜ฆ๐˜ฅ ๐˜ต๐˜ฐ ๐˜ธ๐˜ณ๐˜ช๐˜ต๐˜ฆ. ๐˜๐˜ต๐˜ด ๐˜ญ๐˜ช๐˜ฌ๐˜ฆ ๐˜ฎ๐˜บ ๐˜ญ๐˜ช๐˜ต๐˜ต๐˜ญ๐˜ฆ ๐˜ฃ๐˜ญ๐˜ถ๐˜ฆ ๐˜ฏ๐˜ฐ๐˜ต๐˜ฆ๐˜ฃ๐˜ฐ๐˜ฐ๐˜ฌ ๐˜ฃ๐˜ข๐˜ค๐˜ฌ ๐˜ต๐˜ฉ๐˜ฆ๐˜ฏ.
So here goes.

PRESS.

When aiming for the moon, you donโ€™t aim once.You donโ€™t line it up in January and hope for the best.You adjust.Because dr...
06/03/2026

When aiming for the moon, you donโ€™t aim once.

You donโ€™t line it up in January and hope for the best.

You adjust.

Because drift is normal.

In business, it shows up like this:

โ€ข Sales soften
โ€ข Costs edge up
โ€ข Focus slips

Nothing explodes.

Which is exactly why itโ€™s dangerous.

Most businesses donโ€™t fail dramatically.

They drift quietly.

Before you overhaul everything, try this instead:

One small correction this week.

Thatโ€™s it.

If you want to talk through where you might need to re-aim, send me a message.

No hype. No drama. Just a practical conversation.

Drift is normal.But correction is deliberate.Nobody fixes a watch with a sledgehammer.Itโ€™s small tools.Small turns.Caref...
05/03/2026

Drift is normal.

But correction is deliberate.

Nobody fixes a watch with a sledgehammer.

Itโ€™s small tools.
Small turns.
Careful attention.

The hard part isnโ€™t aiming.

Itโ€™s checking againโ€ฆ
and againโ€ฆ
when life gets in the way.

Tomorrow Iโ€™ll show you how that applies to business.

That keeps:

Your jewellerโ€™s screwdriver energy.

Your โ€œItโ€™s only Physicsโ€ undercurrent.

The build toward Friday.

If you want it slightly sharper:

Things donโ€™t correct themselves.

Someone sits down.
Takes a clo

Things donโ€™t fail overnight.They drift.A fraction here.A tolerance there.A gear is slightly out.And because the world ha...
04/03/2026

Things donโ€™t fail overnight.

They drift.

A fraction here.
A tolerance there.
A gear is slightly out.

And because the world hasnโ€™t ended, we ignore it.

If this resonates, pass it on to someone who values precision over panic.

More on Friday.

Wandering Around With EnthusiasmIn a drawer somewhere, thereโ€™s a Staffordshire blazer badge.I was awarded it years ago f...
27/02/2026

Wandering Around With Enthusiasm

In a drawer somewhere, thereโ€™s a Staffordshire blazer badge.

I was awarded it years ago for running around Cannock Chase in a pair of mud-stained pumps and not getting lost.

They started life white.
By the time I won that badge, they were stubbornly grey.

This race was different.

Before that, Iโ€™d always run with our Mark.

One map between us.
Two heads.

This time it was individual.

One map.
One compass.
One set of decisions.

And the clock was already ticking.

In orienteering, you donโ€™t start by running.

You start by standing still.

You queue at the master map and carefully copy the control points.

Because if you rush the map, speed wonโ€™t save you later.

Business feels like that sometimes, too.

No brother asking, โ€œAre you sure?โ€
No one double-checking your circles.

Just you.

The temptation is to move fast.

Do more.
Push harder.
Try something new.

But if your map is wrong, speed only gets you lost faster.

Three things matter:

โ€ข Know exactly where you are.
โ€ข Know exactly what youโ€™re aiming for.
โ€ข Remember the straight line isnโ€™t always the best route.

We, humans, love chasing targets.

But pursuit without orientation is just wandering around with enthusiasm.

And enthusiasm alone doesnโ€™t get you there.

Speed does not forgive a messed-up map.

If youโ€™d like a second pair of eyes on your map, Iโ€™m always happy to have a chat.

PresenceThe best move in business is often slightly uncomfortable.A real conversation.A clear ask.Looking at the numbers...
24/02/2026

Presence

The best move in business is often slightly uncomfortable.

A real conversation.
A clear ask.
Looking at the numbers properly.

Second-best avoids exposure.

Best requires presence.

If you want steadiness, choose the uncomfortable "best thing" more often.

Thatโ€™s calibration.

NoiseWhen something feels off in business, most people add more activity.More posts.More offers.More urgency.That increa...
23/02/2026

Noise

When something feels off in business, most people add more activity.

More posts.
More offers.
More urgency.

That increases noise.

What often works is quieter:

Check the numbers.
Check the inflow.
Check the structure.

Small corrections.
Steady movement.

Thatโ€™s calibration.

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WV39PA

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