21/07/2026
Search engine optimisation (SEO) is no longer just about Google rankings.
In 2026, professionals are increasingly discovering businesses through AI-powered search tools like ChatGPT, Google AI Mode, Perplexity and Microsoft Copilot. And one platform is emerging as a major source of information: LinkedIn.
This means your LinkedIn posts are no longer just competing for attention in the newsfeed. They could also become part of the answers AI assistants provide to millions of users.
discoversocial.co.uk/2026/07/20/how-to-optimise-your-linkedin-posts-for-ai-search-in-2026/