Matt Brookfield - 1-1 Mentoring

23/10/2026

December is quiet. That’s true.

But quiet isn’t dead.

The homeowner booking a roof clean in January is choosing who to call right now. They’re watching who’s still posting, who’s still running ads, and who still picks up the phone.

Go dark for six weeks and you aren’t saving money. You’re giving your January to someone else.

Lower the volume if you need to. Just don’t switch off.

Who’s staying visible this December? 👇

22/10/2026

Your county can only have one.

The Standard launches in January. It gives you weekly 1:1 mentoring plus your Facebook, Instagram and Google ads done for you.

The rule is simple. One exterior cleaning business per county. Once your county is taken, it’s gone. I will never work with two firms chasing the same customers.

5 counties are already gone: Essex, Lothian, Durham, Cambridgeshire, Lancashire.

10 places left.

This isn’t a course or a group. It’s the system that runs my own roof cleaning business, which turns over £17k a month without me on the tools.

You get that system, plus me in your corner every week.

If someone local takes your county first, you’re watching their vans for the next year.

Want to know if yours is free?

Book a call through the link in bio or DM directly

tradebusiness

22/10/2026

“I’ll ask the lads in the group.”

They’ll answer.
Honestly.
For their business.

Not one of them knows what a job costs YOU to do.

That’s not advice. It’s a vote.

What does an average job cost you to do before any profit?

21/10/2026

20/10/2026

Three bills. Three people. None of them talking to each other. 👇

An agency for the ads.
The ad spend on top.
A mentor on top of that.

And you’re still the one holding it all together at 9pm after a day on the roofs.

That’s why I built The Standard.

One plan. One team. One price.

✅ Weekly 1:1 with me on the business
✅ Tessa as your account manager running your ads and Google profile
✅ Every lead texted back within a minute, even while you’re up a roof
✅ Free Making Tax Digital consult with Zoe

We fix the business first. Then we bring the leads.

£997 a month. No lock-in.
15 places from January. One per trade, per county.

Comment STANDARD or tap the link in my bio to check if your county’s still free.

cleaningbusiness smallbusinessuk tradesman businessmentor ukbusiness

20/10/2026

“I’m waiting for the right time.”

No you’re not. You’re waiting to feel ready.

And you won’t. Not next spring, not when the van’s paid off, not when the kids are older. There’s always another reason to wait another six months.

The right time doesn’t turn up. You decide it’s now, then you get the plan in place so the fear has less to feed on.

Every business I’ve built started before I felt ready. All 26 years of them.

Waiting feels safe. It isn’t. It just costs you time you don’t get back.

What’s your “right time” actually waiting on? Drop it below 👇

19/10/2026

“I’ll sort the books at the end of the year” 👇

So you’ll find out whether this year worked in March. When it’s gone.

Your accountant’s job is tax. He won’t tell you your gutter work is losing money or that you’ve been quoting an hour short since February.

An hour a month. That’s all it takes.

What did your gutter work actually make last month? Not turnover — made. If you can’t answer, message me the number you think it is and I’ll tell you what’s missing.

gutterclearing windowcleaner cleaningbusiness tradesmanuk selfemployeduk smallbusinessuk businessmentor cleaningbusinessowner bookkeeping

17/10/2026

“I can’t put my prices up, I’d lose customers” 👇

You would. That’s the point.

Some of your customers cost you money to keep. The Sunday callers, the yearly hagglers, the three-weeks-to-pay-then-query-the-invoice lot.

Up 15%, lose two in ten, same money and two fewer days of work. That’s not a loss, it’s a clear-out.

Free Numbers Pack in the bio.

16/10/2026

“I’ll start advertising when I need the work” 👇

By then it’s too late. Ads take weeks to settle. Google takes months. All of it works on a delay.

Busy so you stop. Three weeks later it dries up. Three more before anything lands. You built that gap yourself, then blamed the time of year.

Free Numbers Pack in the bio.

15/10/2026

“It’s quicker if I just do it myself” 👇

It is. Today. That’s the trap.

Twenty minutes your way, or an hour teaching the lad. You pick twenty minutes. Every time. For three years.

You’re not being efficient — you’re protecting your comfort.

2027 The Standard link in the bio.