18/05/2026
Less is More
We often have clients come to us with a long list of items that they want produced for their tour. They've seen loads of cool items and have a bunch of t-shirt designs and want to offer their fans all the options. They think all the options will guarantee sales.
All this choice can actually result in slowing down sales, and sometimes reducing them as the fans get blinded by so many options!
One of the things we pride ourselves on is making sure the merch range the artist tours with is appropriate to the size of their touring production, which then results in less stock leftover at the end.
However, if an artist has any leftover stock, they can always set up an online store with us too to help their merch reach more fans!
Head to Merch Diaries to find out more (Link in bio)
