Geoff Fox-Action Coach

Geoff Fox-Action Coach https://fox.actioncoach.co.uk/

get more done, in less time

Everyday to help business owners, like you to have more...
Money in your pocket💷
Time in your day ⌚
Fun in your life😁
Trust in your team🥇

Whatever you talked about most this year is what your business got more of.If every meeting opens with the debtor list, ...
01/09/2026

Whatever you talked about most this year is what your business got more of.

If every meeting opens with the debtor list, you'll build a team that's expert at chasing money and blind to everything else.

If you open with the one customer who complained, you'll build a team that plays it safe.

Not because they're difficult. Because they're watching you.

Focus isn't a discipline you apply to your diary. It's the thing your business quietly organises itself around — and most owners have never chosen theirs on purpose.

This week's Action Brief walks you through taking control of it: the pictures, the language and the physiology that set your focus before the day has even started.

Work through it here: https://airoi.fox.coach/you-get-more-of-what-you-focus-on-action-brief?utm_source=linkedin&utm_medium=social-post&utm_campaign=ab016

You introduced every discipline in your business. Not one of them points at you.The plan. The numbers. The weekly sit-do...
25/08/2026

You introduced every discipline in your business. Not one of them points at you.

The plan. The numbers. The weekly sit-down. The review. Every one built so nobody could quietly drift.

Now count how many are aimed at you.

You'd never accept a manager who set no deadlines, agreed no standard, and never checked whether the work got done. You've probably said exactly that out loud this month.

But your own week has no agreed standard, no external deadline, and nobody whose job it is to notice when the important thing slips again.

That isn't a character flaw. It's a hole in the structure.

And it's why the work only you can do is the work that keeps slipping — it's the only work with no customer waiting at the end of it.

Just because you're the boss doesn't mean you don't send your list to somebody.

Name the person who would actually notice if you didn't do what you said. If that box is hard to fill in, that's the finding.

airoi.fox.coach/who-manages-you-action-brief?utm_source=facebook&utm_medium=social-post&utm_campaign=ab200

Your best customer is the reason your team worked Saturday.Not because they're difficult. Because they're big enough tha...
18/08/2026

Your best customer is the reason your team worked Saturday.

Not because they're difficult. Because they're big enough that when they ring with an urgent order, the schedule gets torn up and everything reshuffles around them.

That reshuffle doesn't stay the same size as it travels. A ten percent swing in demand at your end can be two to five times bigger by the time it reaches your suppliers. Around eighty percent of unplanned overtime traces back to that instability — not to being short-staffed.

Which is why hiring another pair of hands rarely fixes it. You're not short of people. You're short of a stable schedule.

Toyota's answer sounds backwards: ship to order, but build to a level schedule. Pick a steady volume at around eighty percent of your peak, protect it, and handle the peaks deliberately instead of by panic.

This week's Action Brief has a simulator that shows what your own demand variation is doing further down your operation, and a five-question check that scores how levelled things actually are.

https://airoi.fox.coach/levelling-the-schedule-action-brief?utm_source=facebook&utm_medium=social-post&utm_campaign=ab027

Your management team doesn't understand your ratios.Stop showing them ratios.I've sat in boardrooms where the FD present...
11/08/2026

Your management team doesn't understand your ratios.

Stop showing them ratios.

I've sat in boardrooms where the FD presents working capital days, margin percentages, cash conversion cycles — and watched the rest of the team nod politely while understanding nothing.

Then the same numbers get missed for the third quarter running, and everyone acts surprised.

Here's what actually works: colours.

For every number that matters — margin, collection days, stock, overheads — set two thresholds:

🟢 Green: on target. Keep going.
🔴 Red: off target. Act now.

Then present a one-page red/green scorecard every month.

Your team may never understand ratios. They will absolutely understand a page with three reds on it.

Every metric that moves from red to green is cash coming back into the business. Every one that slips the other way is money walking out the door to fund inefficiency.

Mind the gap.

I've put together a free Action Brief on reading your business's full cash story.

The full Action Brief — including a calculator that shows what a 1% improvement across all seven cash levers would be worth to your business: https://airoi.fox.coach/cashflow-story-action-brief

A third of surgeons skipped a step they'd known since medical school.Your team is doing the same thing right now.When a ...
04/08/2026

A third of surgeons skipped a step they'd known since medical school.

Your team is doing the same thing right now.

When a US hospital asked nurses to quietly observe surgeons inserting central lines, the data was uncomfortable. In more than a third of cases, surgeons skipped at least one critical step. Not new steps. Not complicated steps. Steps every one of them had known for their entire career.

Then a five-step checklist became mandatory.

Infections went from 11% to zero. Zero.

Here's the part that matters for your business: nobody got smarter. Nothing new was taught. The entire gain came from reliably doing what everyone already knew.

Your best people already know what excellence looks like. The money leaks when known steps get skipped — under pressure, on a busy Friday, when someone new is covering the role.

So the biggest gains in your business this year probably won't come from learning something new.

They'll come from doing what you already know works. Every single time.

I've put a 10-area checklist audit together — tick which areas of your business actually have a documented checklist. Most owners score under five.

Link in the first comment. 👇

Ask three people in your business — separately — where the company's heading this year.If you get three different answer...
28/07/2026

Ask three people in your business — separately — where the company's heading this year.

If you get three different answers, you don't have a strategy. You have a wish list.

Most owners assume the team knows. Almost none of them check.

A True North isn't a slogan on a wall. It's a short phrase your team can recite from memory, anchored to four numbers everyone knows by heart.

If your people are pulling in different directions, it's rarely because they don't care. It's because nobody's ever shown them the compass.

This week's Action Brief includes a 5-question test: True North, or wish list? Link in the comments. 👇Ask three people in your business — separately — where the company's heading this year.

If you get three different answers, you don't have a strategy. You have a wish list.

Most owners assume the team knows. Almost none of them check.

A True North isn't a slogan on a wall. It's a short phrase your team can recite from memory, anchored to four numbers everyone knows by heart.

If your people are pulling in different directions, it's rarely because they don't care. It's because nobody's ever shown them the compass.

This week's Action Brief includes a 5-question test: True North, or wish list? Link in the comments. 👇

"There just aren't enough hours in the day."I hear this from business owners every single week.But in almost every case,...
21/07/2026

"There just aren't enough hours in the day."

I hear this from business owners every single week.

But in almost every case, time isn't the real problem.

The real problem is that the business depends on the owner making hundreds of decisions a day — from memory, motivation or willpower. And when everything relies on you, every day becomes reactive.

The most successful businesses I work with don't create more hours.

They create better systems.

One of the simplest is the Default Diary: deciding once how your ideal week runs, so you stop re-deciding it every morning.

If you're constantly busy but never quite in control, this week's Action Brief is worth a few minutes of your time. Link in the first comment.

If I walked into your business and asked for the six numbers that tell me whether it's getting stronger or weaker...Coul...
14/07/2026

If I walked into your business and asked for the six numbers that tell me whether it's getting stronger or weaker...

Could you show me?

Most business owners can tell you:

• last month's sales
• how busy the team is
• how many enquiries came in

But those numbers don't necessarily tell you whether the business is becoming more profitable, more resilient or easier to scale.

In fact, many businesses are measuring activity...
..while completely missing the numbers that predict future performance.

The businesses that grow consistently don't drown in data.

They focus on a handful of meaningful measures that help them make better decisions, earlier.

We recently put together a short Action Brief that explains the six numbers every business owner should be tracking.

If you'd like the link, comment **NUMBERS** and I'll send it over.

I'm curious:

**If you could only look at one business number every Monday morning, what would it be?**

Most business owners know what they sell the most of.Far fewer know what's making them the most money.They're often not ...
07/07/2026

Most business owners know what they sell the most of.

Far fewer know what's making them the most money.

They're often not the same thing.

I've worked with businesses where the busiest product or service was delivering the smallest return, while the quieter parts of the business were generating the healthiest profits.

The challenge is that we naturally focus on sales volume because it's easy to see.

Profitability takes a little more digging.

If you're looking for opportunities to improve profit this year, don't just ask:

"What sells the most?"

Ask:

"What's actually making us the most money?"

That one question can completely change where you focus your time, effort and investment.

Have you ever discovered that your best-selling product wasn't your most profitable?

Have you ever noticed how some periods of growth feel effortless?The team is aligned.Customers are responding.Progress s...
23/06/2026

Have you ever noticed how some periods of growth feel effortless?

The team is aligned.

Customers are responding.

Progress seems to build on itself.

Then suddenly everything feels harder.

More meetings.

More activity.

More pressure.

But not necessarily more results.

Most business owners respond by working harder.

The trouble is that effort isn't always the issue.

Sometimes the real problem is that momentum has quietly disappeared.

And once that happens, pushing harder rarely fixes it.

It usually makes people busier.

Not better.

A useful question:

Where has momentum slowed most in your business this year?

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