Mr Robert Prime

26/05/2026

Make Amazon Boring Again (MABA)🧢

The More “Boring” The Lever Is, The More Money It Makes On Amazon.

After 25 years, the pattern is undeniable:

The money on Amazon is usually hiding in the stuff nobody wants to put in a keynote.

Not:

❌ “We upgraded to a premium A+ template”
❌ “We made image 3 look like a Nike billboard”
❌ “We doubled spend on the hero SKU because it felt brave”
❌ “We plugged in DSP and waited for the rocket ship”

But:

✅ Realigning ad budget to where we actually make money after fees, returns and all the annoying little costs nobody wants to talk about
✅ Growing Amazon B2B by 9% and AOV by 20% by targeting business buyers properly
✅ Shaving 3cm off packaging height to drop into a lower fulfilment tier and save £0.90 per unit
✅ Setting up buy box and suppression alerts and moving buy box % from 89% to 98%
✅ Renegotiating FBA prep so inbound costs dropped 14%

You get the idea.

The most profitable Amazon work is rarely shiny.

It is not always the new creative.
It is not always the bigger budget.
It is not always the latest ad product with a confusing acronym.
Sometimes it is packaging dimensions.
Sometimes it is fee leakage.
Sometimes it is buy box monitoring.
Sometimes it is business pricing.
Sometimes it is discovering that your “best” SKU is only best if you ignore half the costs.

For brands trying to grow on Amazon:

Become an accountant with a Seller Central login.

Boring to do.

Fun to spend the profit.

Make Amazon Boring Again.

18/05/2026

📢 We'd like to invite you to our First MrPrime’s webinar of 2026 on Wednesday May 20th at 6:30 PM CET / 12:30 PM EST “MrPrime: Unlocking Amazon B2B, the Hidden Goldmine for Many Businesses”

Grab Your Spot Here 👉
https://lnkd.in/dRDXHq7S

😎 Host: Robert Prime - Co-Founder @ Robert Prime (MrPrime.com)

🎙️Speakers:

Robert Prime - Co-Founder @ Robert Prime (MrPrime.com)
Chelsea Cohen - Co-Founder @ SoStocked.com
Shane Barker - Owner @ TraceFuse
Jonathan Tilley - CEO & Co-founder @ ZonGuru
Andrew Smith - CEO & Founder @ Swapt
Benjamin (Ben) Kotch - President @ AccrueMe, LLC

🎙️Topics:

▶️ Robert Prime - Unlocking Amazon B2B, the Hidden Goldmine for Many Businesses!

▶️ Chelsea Cohen - Leveraging B2B to Increase Profitability!

▶️ Shane Barker - Why Your Amazon Reviews Matter More Than Your Ad Spend!

▶️ Jon Tilley - Structured Listing Engineering. How Amazon’s AI Is Changing Which Products Get Recommended!

▶️ Andrew Smith - From One-Time Orders to Long-Term Accounts: Retention Strategies for Amazon B2B!

▶️ Ben Kotch - Different Structures to Fund B2B Growth!

▶️ Q&A

👉 Grab Your Spot Here:
https://lnkd.in/dRDXHq7S

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08/05/2026

Does AI recommend your book?

When someone asks ChatGPT, Claude, or Perplexity for "the best book on [your topic]," one of two things happens.

Your book gets named. Or a competitor's does.

There's no middle ground. And most authors have no idea which side they're on.

I built a free tool that runs the test in 30 seconds. It works for:

– Published Amazon books
– Live listings you want to improve
– Pre-launch manuscripts (before you've spent a penny on marketing)

It tells you what AI currently knows about your book, which books are being recommended instead, and the three fastest things to fix.

Free, see the result:
https://lnkd.in/gy7mRav6

Comment "deeper" if you want the full 18-module version for your specific book.

07/05/2026

If someone gives you the “ideal” TACOS or ACOS…

They’re guessing

Because on Amazon—

There is no universal playbook.
It always depends on the account.

Here are two recent examples:

1) Supplement brand (stuck for 6 months)

Sales flat. Ads steady. No growth.

The obvious answer? “Optimise ads.”

The real answer? Fix the funnel.

We audited:
• New-to-brand sales
• Repeat purchase rates
• Subscribe & Save trends
• TACOS + profit by SKU
• CTR → Click → Add to Cart → Purchase

What we found:
→ Low CTR on key SKUs (main image, price, reviews issue)
→ Weak repeat purchase behaviour
→ Some SKUs losing money
→ Low new-to-brand contribution

Changes:
• Improved creatives + listing conversion drivers
• Pushed Subscribe & Save with stronger entry incentives
• Rebalanced SKU focus

Result:
→ 3x revenue in 90 days

2) Office products brand (7,000 SKUs)

Problem wasn’t growth.

It was clarity.

We audited profit by SKU and:
→ Cut 3,000 underperforming SKUs
→ Focused on top 100 revenue drivers
→ Set strict TACOS target (5%) aligned to margins

Then:
• Increased AOV with bundles (customers were buying in bulk anyway)
• Optimised for Amazon Business (B2B tiers, case packs)

Result:
→ Revenue doubled to £175k
→ Profit more than doubled
→ Fewer units sold, higher efficiency

Same platform.

Completely different levers.

That’s why “best practices” often fail.

Most brands aren’t underperforming because of ads.

They’re pulling the wrong lever.

If your growth has plateaued, it’s rarely random.

It’s structural.

29/04/2026

The Middle Is About To Disappear

I've been in business 25 years. The pace of change right now is unlike anything I've seen — and as an Amazon agency, we're at the sharp end of it.

What's happening:

Cold email is no longer a moat. Sellers are pitched every day. Your prospects have endless options.

AI is making services easier to deliver. Pricing drops. Perceived value drops. Clients struggle to tell good from average.

Brands are taking work in-house, and that trend only accelerates.

And there are now hundreds of "fire your designer / fire your PPC manager" guides. Most of them only replace average-to-poor talent — but clients can't always tell the difference until they've burned six months trying.

Why this is moving so fast:

ChatGPT, Claude, Perplexity, Google and Grok are in an arms race for market share. The models improve at a pace none of us are used to. Every release raises the floor of what an untrained person can produce.

Where I land:

→ Top talent + AI = the holy grail. Highest value in the market.
→ The middle will be gone. Soon.
→ The bottom will still exist — as false value dressed up as a bargain.

We're betting on this directly. We've built MrPrime Intelligence — an Amazon analytics product that pulls live SP, Ads and B2B data into one dashboard. The kind of thing most agencies talk about but can't actually ship.

That's the new bar. Strategic thinking + the ability to build technology, not just deliver services.

The agencies that survive the next 24 months won't be the cheapest or the loudest.

They'll be the ones doing things their clients genuinely cannot do themselves.

Where are you on this — top, middle, or quietly hoping the middle is still safe?

29/04/2026

Business in a mess while growing on Amazon?

I see it constantly. Companies want scale, but the foundations aren't there to scale from.

They don't have a handle on what's working and what isn't.

The agency doesn't help. It sends a PPC report and a sales report.

So the company doesn't really know if the PPC is worth it, or the full shape of their business.

They do know they're pouring more and more money into a bottomless pit on Amazon.

No judgment. I ran Amazon businesses like this years ago. Easily done.

Here's the unglamorous sequence that works every time:

1) What's the true profit per SKU — after COGS, Amazon fees, PPC, shipping, and returns?
2) Is PPC spend going to the profitable SKUs?
3) For the unprofitable ones (and you'll find some once you do Step 1 properly) — can you save them with optimisation, a price increase, bundling, or repositioning?
If not. Kill them.
4) Reallocate PPC spend to the SKUs that actually make money.
That's it. First four steps, works on every multi-SKU account we touch.

80% of even big businesses we speak to don't know true profit per SKU.

Ad cost per SKU not factored in.
COGS not fully loaded.
Amazon fees glossed over.
Returns ignored.

Scaling blind.

They don't know if ads work — but they know that when they turn them off, the account dies.

Messy.

The sellers who scale aren't the best marketers. They're the ones who treat the P&L like religion.

Accountants win on Amazon.

👍 This is exactly what we built MrPrime Intelligence for — true profit per SKU, live, across every account. DM me "Intelligence" if you want to see yours.

28/04/2026

Every Amazon consultant talks about listings, ads, TACoS... BUT

Almost none of them talk about the factory.

Which is weird. That's where most of your actual margin lives.

Here's the situation in April 2026:

→ 30% of Chinese industrial firms are operating at a loss
→ Chinese producer prices have been falling for 38 straight months
→ Factory exports to the US dropped 28% YoY in Q4 2025

Translation: your factory is hurting. They're chasing UK and EU buyers harder than they have in a decade.

If you're still negotiating like it's 2022, you're leaving cash on the table.

What actually works now:

Payment terms. Standard is 30/70. Realistic 2026 asks:
→ 30/40/30 (final 30% after QC inspection pass)
→ 20/80 net 30 for established relationships
→ LC at sight on orders $50k+

Review data as leverage. Your factory never sees what their product looks like after 6 months in customer hands. Pull Amazon return reasons and 1-3 star reviews. Categorise: defects, durability, packaging. Present as a partnership QC report, not a complaint. Trade it for free replacement production, longer warranty clauses, component upgrades.

Tooling ownership. Check your contract. Right now. If it doesn't say you own the moulds and can collect them, you're locked in and you didn't know it.

Visible dual sourcing. Not bluffed. Actually set up a secondary at 20% of volume. Costs a little, gives you real leverage, and it's also insurance against factory bankruptcy, which is happening more in 2026 than most buyers realise.

What to avoid: over-squeezing. Factories under margin pressure silently cut corners. Cheaper resin. Thinner walls. Swapped components. You won't see it for 2-3 runs. Then return rate spikes.

Firm but fair is the sweet spot.

And if you run an agency like we do at MrPrime, here's the angle most miss: you don't negotiate as one buyer. You negotiate as a channel. Aggregate client volume is a lever hardly anyone uses.

The factory isn't a fixed cost.

In 2026 it's the biggest margin lever on the table to improve margin.

When was the last time you visited your terms with your factory?

Do you have a backup if something happens to them?

24/04/2026

Muses On AI And Business

This update shares real, hands-on insights from deep experimentation in AI and ecommerce—focused on what actually works, not theory or fluff. The goal is simple: respect your time, skip bloated “courses,” and give you practical, actionable takeaways you can use immediately.

1) Claude Code — Hype or Game-Changer?
Despite having no coding background and initially avoiding anything technical, Claude Code turned out to be a breakthrough tool. After a small setup learning curve, it allows you to build powerful tools just by describing what you want—similar to chatting with AI.

The workflow is straightforward:

Use Claude Desktop to plan a project and generate a clear scope
Feed that scope into Claude Code
Let it build, test, and iterate with you

Key to success is setting strong rules: keep outputs current, test thoroughly, prioritize security, suggest improvements, and actively research better solutions.

In just a few weeks, this approach enabled the creation of:

An Amazon agency tool pulling live Seller Central and ads data
A publishing platform solving book formatting issues
A fully interactive, personalized book course
A lead generation system that finds and contacts prospects
A cricket betting tool using data like weather and match history

2) Other AI Tools — What’s Worth Using?
Claude now handles ~95% of tasks.

Gemini is useful for images
Grok is used for blunt second opinions
Manus helps complete complex, goal-based tasks
ChatGPT is no longer part of the workflow (personal view)

After testing ~30 tools, the conclusion is clear: Claude + Claude Code covers most needs and is future-proof.

3) The Industry Is Shifting Fast
AI is rapidly reshaping business:

Cold outreach is saturated—everyone has access
Clients are more DIY with AI tools
Barriers to starting agencies are lower → more competition
AI can replace or outperform some roles

The likely future: smaller, highly skilled teams using AI, with less “middle ground.” Experience still matters—but only when combined with technology.

4) Should You Be Concerned?
Possibly—but the smarter move is to learn from others’ trial and error. Most time and money goes into discovering the small percentage that actually works. Avoid chasing every new tool—focus on what delivers results.

The biggest takeaway: mastering Claude Code alone can put you ahead of the vast majority in AI right now.

Bonus — Publishing & Offers

Book formatting tool available (with discount on request)
Interactive book course tailored to your project
Done-for-you marketing via agency services
Open invitation to collaborate or ask questions

23/04/2026

Most Amazon Sellers Are Optimising the Wrong Things ❌

Demystifying Amazon Selling

Even I get confused at times — and I run an agency.

There’s constant noise around AI, Rufus, Cosmo, external traffic, fees, agencies, new tactics…

A lot of it is deliberate. People carving out space. Selling fear.

But the accounts that actually scale?

They get the fundamentals right — in order.

Here’s how I look at it:

1) Is your product genuinely value for money with clear USPs?

Not what you think — what you can prove. Why should someone buy yours over another?

2) Does your listing reflect those USPs properly — multiple times?
Imagery, copy, structure.

COSMO-friendly: audience, problem, solution, outcome, emotion.
Not pretty — persuasive.

3) Do you know your profit by SKU — after everything?

Ads, returns, fees, the lot.
If not, stop here. Nothing else matters yet.

4) Do you know your conversion rate per listing?

5) Do you know exactly where your PPC budget is going?

Which SKUs. Which campaigns.
Most accounts overspend on losers and starve winners.

6) Do you know your optimal TACOS?

Not a benchmark — yours.
Could be 5%. Could be 20%. Depends on margins and strategy.

7) Is your stock properly managed?

In-stock rate wants to be 98–100%.
FBA where it makes sense.

✅ Only now do CTR, image testing and listing tweaks really matter —
because you can actually measure impact.

8) Do you know your AOV (average order value)

Easy wins: bundles, cross-sells, A+, logical product grouping.
Most brands leave money here.

9) Can you build a funnel off Amazon — within TOS?

Warranty extensions, inserts, QR codes, useful content.

✅ Everything else — AI, external traffic, “growth hacks” —
comes after this.

That’s the stuff getting thousands of likes.

And very little implementation.

Most accounts don’t need something clever.

They need better fundamentals.

If you can’t answer #3 clearly, start there.

That alone fixes more than people think.

Which of these do most sellers actually get right?

Follow me as I solve these problems and more in the next 2 weeks.

22/04/2026

Your Brand Is Already on Amazon. You're Just Not the One Running It.

Most established brands with wholesale or retail distribution assume Amazon can be handled later. In reality, “later” has already happened — and someone else is selling your products there.

If you sell through distributors or retailers, your products are likely already listed on Amazon by third-party (3P) sellers. These listings often have poor images, weak descriptions, inconsistent pricing, and no brand control. Meanwhile, real customers searching for your brand are landing on them daily.

This isn’t a minor issue — it impacts pricing, brand perception, retail relationships, conversion rates, customer data, and even your company’s valuation.

1. The Price Cascade
A 3P seller drops the price to move stock. Amazon matches it, suppressing your Buy Box unless you follow. Retail partners notice and demand lower prices. Amazon matches again, creating a loop where pricing collapses across all channels. You lose control, margins shrink, and promotions become impossible.

2. Lost Sales to Competitors
Customers search your brand but land on weak listings. Amazon surrounds them with competitor products. With low brand loyalty on the platform, many switch. Your marketing drives traffic — but competitors capture the sale. This loss is invisible in your data.

3. Poor Listings Kill Growth
Amazon rewards high-converting listings. 3P sellers don’t invest in content, so your listing underperforms and gets buried. Over time, you lose ranking, reviews, and momentum. New AI tools like Amazon’s Rufus further prioritize structured, high-quality listings — making weak ones nearly invisible.

4. Retail Partners Notice
Retail buyers now monitor Amazon. If they see inconsistent pricing or poor listings, it signals weak brand control. This can damage relationships and affect future shelf space or negotiations.

5. You’re Losing a Valuable Asset
A well-run Amazon channel can be worth 3–5x EBITDA (or more). Without control, the revenue exists — but the asset doesn’t. You can’t sell or leverage what you don’t own.

6. Wasted High-Intent Traffic
Customers who already know your brand search for it directly — the highest-converting traffic. Poor listings and competitor ads divert them. You’ve already paid for the awareness, but someone else gets the sale.

7. No Customer Ownership
When 3P sellers fulfill orders, Amazon owns the customer data — not you. You can’t retarget, build loyalty, or drive repeat purchases.

The Fix

Regaining control isn’t complex: Brand Registry, authorized sellers, optimized listings, and pricing enforcement can be implemented in weeks.

The real cost is delay — every day compounds lost sales, weakened positioning, and reduced brand value.