Flaxtrade

Flaxtrade York Based Leading PPC agency, Specializing In Pay Per Click Advertising and Amazon Consulting

Just uncovered this: Popular car brands may be tracking more than your mileage - from your facial expressions to your he...
13/11/2023

Just uncovered this: Popular car brands may be tracking more than your mileage - from your facial expressions to your health data. As an AI enthusiast, I'm torn between the tech's potential and the privacy concerns. Always a balance to strike.

When working with clients needing help with marketing cost reduction, I often build new systems based on the following p...
05/06/2023

When working with clients needing help with marketing cost reduction, I often build new systems based on the following principles.

➡️ Efficient resource allocation:
Analyze data to identify high ROI activities
Target the right audience, channels, and campaigns
Use marketing mix modelling and customer lifetime value analysis for guidance

➡️Streamlined marketing processes:
Automate repetitive tasks
Consolidate marketing tools and software
Refine internal workflows to eliminate inefficiencies

➡️Data-driven decision-making:
Leverage data analytics and insights to inform decisions
Identify trends, patterns, and areas of improvement
Align marketing initiatives with business objectives

➡️Continuous testing and optimization:
Run experiments and analyze results
Implement data-driven optimizations
Foster a culture of innovation and adaptability

It's all about finding the best way to reduce costs in areas that don't affect revenue and gradually increase marketing efforts' speed, agility, and efficiency.

▶️ Linkedin restricts posts to 3,000 characters but you can get my unabbreviated Linkedin post content and other marketing growth gems delivered straight to your Inbox >>(Marketing Fitness newsletter = 𝗹𝗶𝗻𝗸 𝗶𝗻 my Linkedin profile)

You want new customers. But have you tailored your product, pricing, and offer strategies to attract new buyers?Or are y...
05/06/2023

You want new customers. But have you tailored your product, pricing, and offer strategies to attract new buyers?

Or are you treating all customers the same, unaware of the hidden opportunities?

Remember, a one-size-fits-all approach may not always work - new customers often require a different strategy.

Let's rethink this together, and tap into the overlooked potential of a well-defined approach:

📊 Define your new customer profile
Understand first-time buyers' demographics, interests, buying behaviours and product choices.

🏆 Optimize acquisition channels
Social media, partnerships, YouTube and SEO often deliver the most new leads to your site. Use them to share high-quality content, engage your audience, and run targeted ads.

🚀 Optimize your website & offers
Avoid treating all customers the same and ensure you have offers, products and pricing strategies for new buyers.
New customers usually lean towards lower-priced items, so understanding the appeal of your 'first-time buyer' products or 'hook' items is essential.

▶️ Build email lists
Email marketing remains one of the most effective ways to reach new customers. Provide an excellent onboarding experience, and offer incentives, such as discounts or freebies, to encourage people to sign up for your email list.

It's time to master these customer magnets and watch your business thrive!

What's your approach to new customers?
Let me know in the comments!
And if you want to stay up-to-date on the latest E-commerce growth hacks, follow me or sign up for the Marketing Fitness newsletter🏋️

If your PPC data has shrunk due to data privacy laws, here are 4 quick tricks to boost Google Ads data by 50%➡️ Consent ...
05/06/2023

If your PPC data has shrunk due to data privacy laws, here are 4 quick tricks to boost Google Ads data by 50%

➡️ Consent Mode [GA]
Consent Mode allows you to respect user privacy while collecting essential data to optimize ads. Implement this feature to gather insights without compromising user trust.

📊 Enhanced Conversions [GA]
Enhanced Conversions use first-party data to improve conversion tracking accuracy. By leveraging this feature, you can better understand user behaviour and make more informed decisions about your ad campaigns.

▶️ GA Data Imports for 3rd party integrations
Maximize your data insights by importing valuable information from third-party CRM systems into GA. This integration will help you better understand your audience and improve targeting for your Google Ads campaigns.

🚀 Micro Conversions for tracking basket or checkout page visitors
Monitor user interactions on your website's basket or checkout pages by tracking micro conversions. This data can provide insights into user behaviour, enabling you to optimize your ad campaigns and improve overall performance.

Implement these techniques using Google Tag Manager or through custom reports in Google Analytics to enhance your Google Ads data.

▶️ Linkedin restricts posts to 3,000 characters but you can get my unabbreviated Linkedin post content and other marketing growth gems delivered straight to your Inbox >>(Marketing Fitness newsletter = 𝗹𝗶𝗻𝗸 𝗶𝗻 my Linkedin profile)

If launching a store is your next venture, prioritizing Google Ads should be your initial step. Why?Because if your PP...
05/06/2023

If launching a store is your next venture, prioritizing Google Ads should be your initial step. Why?

Because if your PPC ads don't convert profitably, chances are the other upper funnel communication and engagement channels like FB or display ads will struggle to generate positive ROI.

Here's why you should focus on mastering PPC first:
➡️ Evaluate and improve your site's sales funnels.
✔️ Identify high-revenue items and slow-selling products.
➡️ Discover the most effective pricing and promotional strategies.
✔️ Optimize your landing pages for conversion and maximum engagement.

Google Ads are the perfect starting point for new Shopify stores looking to grow fast.

Once you've mastered PPC, you can scale your business and explore other channels to complement your PPC strategy. 🚀

Optimize your conversion rate, and watch your business grow.💰

💪 If you want to stay up-to-date on the latest Shopify growth hacks, follow me or sign up for the Marketing Fitness newsletter🏋️

90% of E-commerce sites neglect these 5 things👇 1. 🍪 Cookie banners and GDPR practices. Don't overlook the importance of...
05/06/2023

90% of E-commerce sites neglect these 5 things👇

1. 🍪 Cookie banners and GDPR practices. Don't overlook the importance of cookie banners - ensure you follow GDPR compliance and privacy-first practices.

2. 🛒 Basket recovery strategies. Implement basket recovery strategies to recover lost sales - up to 70% of your traffic will exit without buying, so the opportunity is huge.

3. 📧 CRM email campaigns. Use customer data to create personalized cross-sell and up-sell email campaigns that drive sales and help grow retention.

4. 📝 Blog content strategies. Develop a blog content strategy that aligns with your top converting keywords and products and answers the pre-purchase questions of your customers.

5. 🎨 Lifestyle content. Your e-commerce site should offer products and experiences. Incorporate lifestyle content that showcases your brand and connects with your customers.

Are you neglecting any of these 5 things?
Let me know in the comments!

And if you want to stay up-to-date on the latest E-commerce growth hacks, follow me or sign up for the Marketing Fitness newsletter🏋️

Not sure what your customers want & how to market to them? Here are the best ways to collect customer data & feedback fo...
13/01/2022

Not sure what your customers want & how to market to them? Here are the best ways to collect customer data & feedback for FREE👇

Read Amazon reviews across similar brands and products
Social post comments across similar brands and products
Conversations in social groups and communities
Blogs, forums, and review sites
YouTube video comments for similar brands or products

Want a better marketing job? Here are the key skills you need to have to achieve more in 2022👇 👉 Data and analysis skill...
12/01/2022

Want a better marketing job? Here are the key skills you need to have to achieve more in 2022👇

👉 Data and analysis skills
👉 Understanding of paid channels
👉 Automation tools and AI in marketing
👉 Knowledge of New GA4
👉 Creative & content asset strategies
👉 Customer retention & loyalty techniques
👉 Cross channel marketing planning

Planning for a business exit? Here is what you should do now to maximise your exit valuation✅ 👇 Expand as many marketing...
11/01/2022

Planning for a business exit? Here is what you should do now to maximise your exit valuation✅ 👇

Expand as many marketing channels as you can
Build multiple sources of leads
Optimise your eCommerce site
Create unique creative assets
Expand your social channels and post value-added content
Build a community and large customer following
Optimise your supply chain for best unit prices
Optimise your product packaging (target low shipping cost based on weight -dimensions)

2022 started and you still don’t have a clear action plan for your business?👇 👉 Nominate new marketing channels for your...
10/01/2022

2022 started and you still don’t have a clear action plan for your business?👇

👉 Nominate new marketing channels for your business
👉 Don’t rely on a single source of leads
👉 Identify easy to convert micro-niches within your market
👉 Create value-added strategies and educate your customers
👉 Work with performance data and analytics to understand your customers

How to speed up sales velocity in your business?👇 👉 Analyse repeat buyers and their product choices👉 Market for product ...
08/01/2022

How to speed up sales velocity in your business?👇

👉 Analyse repeat buyers and their product choices
👉 Market for product replenishment
👉 Increase marketing coverage for low price products and push value

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