TBL Business Management & Consulting

TBL Business Management & Consulting TBL Business Management is Innovative consulting based on digital transformation:

Services:

Custo

Vision: To Provide access to innovative business opportunities. Mission: To Help small and medium-sized businesses - create, build, get out of the crisis and develop business, relying on the latest in the field of analytics, digital marketing, information technology. Values: Artificial Intelligence, Big Data, Blockchain, Neuromarketing and Emotional Intelligence - All of this is not the future, bu

t the present. Goal: Be the leading digital and the most affordable innovative consulting company. Strategy: To show the possibilities and necessity of using these tools for companies with any budget. Professional services for the development of small and medium-sized businesses based on the latest technologies:

- We will help you to get to the market with the lowest cost and impressive results;

- We will help you to get out of the crisis quickly and confidently;

- We will conduct analytics using digital tools, we neutralize weaknesses and multiply strengths;

- We will build a clear strategy;

- We will train the staff;

- We will increase ratings and profits, while reducing costs

12/09/2022
19/05/2022

🤝Vacancy:

Sales manager for presentations and sales of software for hotels.

🙏Requirements:

knowledge PMS system.
English is a must.

📤Cv: [email protected]

Management and marketing consultations for Ukrainian citizens for Free 💙💛
08/04/2022

Management and marketing consultations for Ukrainian citizens for Free 💙💛

02/11/2021

❗️Cv only in English ❗️
📩 [email protected]

We are looking for a PPC (Pay Per Click) Manager to run PPC campaigns and monitor paid search budgets.

In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers.

Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)

Responsibilities:

Participate in forming effective paid search strategies
Launch and optimize various PPC campaigns
Oversee accounts on search platforms (e.g. Google AdWords, Bing)
Be involved in keyword selection and audience targeting
Monitor budget and adjust bids to gain better ROI
Track KPIs to assess performance and pinpoint issues
Produce reports for management (e.g. dashboards)
Write attractive and concise copy for adverts
Suggest and develop new campaigns across multiple channels
Maintain partnerships with PPC ad platforms and vendors
Find ways to reduce risk of click fraud
Keep abreast of PPC and SEM trends
Requirements
Proven experience as a PPC Manager or Digital Marketing Specialist
Experience in data analysis and reporting
Knowledge of SEO and digital marketing concepts
Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
Understanding of HTML and XML is a plus
Proficient in MS Office (particularly Excel)
Excellent communication skills
Analytical thinking with strong math skills
BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus

02/11/2021

CV ❗️ONLY❗️ in English ❗️

📩 [email protected]

PRIMARY PURPOSE:

The Manager Social Media is responsible for expanding the Tbl Hotels brand story across all social media platforms and owned channels, while leading the social presence and reputation of individual Tbl brands and key business verticals. This position will manage and execute the respective social strategy efforts and brand reputation management processes by working directly with their counterparts in a wide variety of internal groups.

PRINCIPAL DUTIES AND RESPONSIBILITIES:
* Manage the social media presence and reputation of one or more the Tbl Hotels brands on various social media and reputation review sites (Fb, Insta, LinkedIn, TripAdvisor, Google, etc.) in compliance with business goals and guest service objectives.
* Lead a group of social media strategies who will support Tbl hotels brands by maintaining an engaging, inspiring, and world class online reputation with reflects the unique brand voice, tone, personality and market position of each individual brand or business vertical.
* Develop data led creative campaigns which are aligned to brand KPIs, media objectives and are aligned to brand guidelines and across key strategic business verticals.
* Track and report to key stakeholders the overall performance of various campaigns and reputation standards across all social media platforms.
* Partner with marketing stakeholders to ensure social is accurately represented in key business initiatives, events and activations.
* Perform other job-related duties as requested.

MINIMUM REQUIREMENTS:
* Bachelor’s degree in Marketing, Business Management or a related field, or equivalent.
* Three (3) years of experience in marketing with emphasis on digital/social media; planning, and executing social media campaigns.
* Previous experience managing and working in a social command center with one of the popular SaaS systems (Percolate, Sprinklr, Spreadfast, Salesforce, etc.).

PREFERRED:
* Previous experience working in a similar position
* English/ Georgian/Russian speakers
* Previous experience successfully managing medium-large projects involving participation and coordination of several resources and departments.
* Previous experience managing and working in a social command center with one of the popular SaaS systems (Percolate, Sprinklr, Spreadfast, Salesforce, etc.).
* Previous experience leading a team.

KNOWLEDGE, SKILLS, AND ABILITIES:
* Excellent customer service skills.
* Ability to manage conflict in professional manner and provide solutions as a result.
* Strong attention to detail.
* Ability to multitask on different campaigns, projects and research.
* Must have interpersonal skills to deal effectively with all business contacts.
* Expertise reviewing and providing formal recommendations to mid-upper management.
* Professional appearance and demeanor.
* Able to effectively communicate in English, in both written and oral forms.
* Work varied shifts, including weekends and holidays.
* Knowledge and experience leveraging social media in support of larger integrated brand management campaigns within the Hospitality.

CV ❗️ONLY❗️ in English ❗️

📩 [email protected]

🤖What is the role of artificial intelligence in marketing?AI has played a huge role in marketing over the past decade. W...
30/08/2021

🤖What is the role of artificial intelligence in marketing?

AI has played a huge role in marketing over the past decade. Where to begin?!

Like in other industries, AI is used by marketers to automate repetitive or time consuming tasks. It’s used to free up human resources and time so it can be better spent elsewhere.

AI in marketing also plays an important role in actual marketing activities. Over the next few years it will change the way we work. It’s not just about automation.

AI is used to incorporate a broader scope than a human would be able to comprehend. What does that mean? It doesn’t mean it’s going to take jobs away from marketers. Artificial intelligence will eliminate manual tasks, it can help improve accuracy, and it allows for marketers to easily extract insights from large amounts of data. Talkwalker’s tools use artificial intelligence to recognize logos, objects and scenes in images and videos. These are variables a human couldn’t possibly track across a wide array of social media posts.

AI can be used by social media analysts to group together topics that on the surface, or to human understanding may not have any relevance to each other. Talkwalker’s Conversation Clusters (above) help illustrate and visualize these large datasets. By pulling from a wider variety of sources than a human could comprehend, AI helps marketers understand more about their audiences, about what they’re discussing, and what they’re passionate about.

📣We are hiring Social Marketing Manager🔝We are looking for a specialist with at least 3 years of experience. Knowledge o...
30/08/2021

📣We are hiring Social Marketing Manager🔝

We are looking for a specialist with at least 3 years of experience. Knowledge of English, Russian and Georgian languages ​​is obligatory.

We have a several projects in different areas:

🛎Horeca
🎏Entreatment
🔬Health care
💆🏻‍♀️Beauty

📈Responsibilities: FB/ Insta/

🔺Creating a content plan
🔺Create images and videos
🔺Target advertising
🔺Increasing organic reach

🪄 Your can work from your place

🪄 Tik Tok/ LinkedIn / Pinterist/ You Tube/ Twitter/ Google/ Knowledge will be an advantage

🪄 Send your ❗️cv in English❗️and mark your projects 💌 [email protected]

23/08/2021

📈Blockchain's potential for the hotel industry:

Blockchain’s mass adoption merely is Darwinian. The problem is that most keep translating blockchain to bitcoins. Unless we fight this crypto-association bias, we’ll never understand the true potential of distributed ledger technology. Blockchain can solve pretty much every single issue in our industry, from rate leakage to lost pieces of baggage. Companies such as Arise and Winding Tree are doing some excellent work, and even dinosaurs such as TUI embraced the blockchain (R)evolution.

The goals of blockchain technology in the hospitality/hotel industry is eliminating third-party costs, and encouraging direct provider to consumer interaction.

It has the potential to vastly reduce the market share of OTAs and intermediaries. Under blockchain, OTAs will continue doing business but in a fairer playing field. However, they might start to face greater competition, as anyone can source rooms from blockchain. This will release the OTA’s stronghold on having exclusive inventory which can deter them from charging exorbitant commissions. On the other hand, metasearch engines like TripAdvisor and Trivago, might have a tough time dealing with the blockchain platform. These search engines capitalise on the flaws in the distribution system to generate their revenues. The flaws might be minimised with the wider presence of blockchain.

Amadeus says the blockchain – one of six areas the company has identified as potential disruptors of travel - has tremendous promise to change the way we can ‘exchange value’ digitally. Amadeus is also launching its new Innovation Partnership Programme, which will support growth stage companies piloting new ideas using a range of different emerging technologies.

Webjet is piloting hotel room inventory on blockchain, to collect exponentially more data with each booking and ensure prompt and complete payment to all parties.

Also, recently, German airline Lufthansa announced that it will be working with Swiss startup Winding Tree to build travel applications based on blockchain. Lufthansa is currently Europe's largest airline, and if this partnership becomes a success then we can expect more airlines to join and adapt the blockchain technology in the future.

What has always frustrated growth and innovation within the hospitality industry is the problem of centralised and inaccessible inventory. The vast majority of relevant data is held by a couple of large companies, which arguably makes the barrier to entry for new companies (who may have great ideas) unfeasibly high.

A major pain point among hoteliers and third-party providers alike, is data held by global distribution systems (GDSs) that can be expensive and inaccessible. In comparison blockchain technology is inherently easy to access and low-cost - making it an undeniably attractive alternative. If the ease and cost of transactions got cheaper, the cost saving could be passed onto the guests, but also adding to higher profit for the hotels.

Educate yourself on the topic. Chances are you won’t be implementing blockchain-based tech in the next couple of years, but you’ll be forced to go with the flow here…

Address

REGUS/Tbilisi, 71 Vazha-Pshavela Avenue
Tbilisi
0186

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