OBODAI

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OBODAI Meaningful brands move organizations, people and the world forward. We help build them.

OBODAI is a branding firm focused on crafting meaningful brands for forward-looking companies. We utilize the power of brand strategy and design to bring clarity to evolving businesses, refresh underperforming brands and create transformative solutions for business growth. Our clients are mostly evolving or changing their business model, expanding into new markets, launching new products, or feeling stuck in their current situation. We work directly with founders, CEOs, and their direct teams to align business goals with a brand strategy and enable them to tell their unique stories and capture hearts through thoughtful design. Our work encompasses brand naming & positioning, messaging & visual identity, product packaging & advertising design.

We're excited to share with you one of our favorite projects from the archives: a rebrand for Carpe Diem Beads & Beauty....
16/01/2023

We're excited to share with you one of our favorite projects from the archives: a rebrand for Carpe Diem Beads & Beauty.

Carpe Diem is a small business that makes quality African beads and skincare products for women of all shape and size. With beads being Carpe Diem's core offer, they believe it's also a way for women to express their femininity.

OBODAI was hired to help give the brand a facelift as the brand was evolving and their current identity did not reflect the brand's new direction. Through this rebrand, they were looking to maximize brand recognition, customer satisfaction and increase sales.

To achieve this, we worked closely with the founder to create an identity system that would adapt to the brand's new direction and future courses. The new identity also had to resonate with their ideal customers and reflect what the brand stands for.

WHAT WE DID:
→ Brand Strategy
→ Messaging
→ Visual Identity
→ Packaging Design
→ Social Media Ad Design

Full case study → https://www.behance.net/gallery/146041441/Carpe-Diem-Beads-Beauty

Copyright © 2021

From our family to yours!Wishing you peace and joy all season long. Merry Christmas 🤍
25/12/2022

From our family to yours!

Wishing you peace and joy all season long. Merry Christmas 🤍

We find joy in simplicity! 🤩
16/02/2022

We find joy in simplicity! 🤩

The second part of the curated collection of identities I created between 2019 & 2021 is live on BehanceIntroducing, lo...
05/12/2021

The second part of the curated collection of identities I created between 2019 & 2021 is live on Behance

Introducing, logotypes & marks. Do check them out.

I hope you love them as much as I do!

👇🏽👇🏽👇🏽

https://www.behance.net/gallery/132395171/Logotypes-Marks

I had the privilege to work on the rebranding for Carpe Diem, a business in the beauty space, that makes and sell qualit...
29/08/2021

I had the privilege to work on the rebranding for Carpe Diem, a business in the beauty space, that makes and sell quality African beads for women of all shapes, color and size.

Here’s a case study on the project, feel free to check it out!

Rebranding project for Carpe Diem (Beads & Beauty). Your thoughts and feedback are welcome :)

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