OBODAI

16/01/2023

We're excited to share with you one of our favorite projects from the archives: a rebrand for Carpe Diem Beads & Beauty.

Carpe Diem is a small business that makes quality African beads and skincare products for women of all shape and size. With beads being Carpe Diem's core offer, they believe it's also a way for women to express their femininity.

OBODAI was hired to help give the brand a facelift as the brand was evolving and their current identity did not reflect the brand's new direction. Through this rebrand, they were looking to maximize brand recognition, customer satisfaction and increase sales.

To achieve this, we worked closely with the founder to create an identity system that would adapt to the brand's new direction and future courses. The new identity also had to resonate with their ideal customers and reflect what the brand stands for.

WHAT WE DID:
→ Brand Strategy
→ Messaging
→ Visual Identity
→ Packaging Design
→ Social Media Ad Design

Full case study → https://www.behance.net/gallery/146041441/Carpe-Diem-Beads-Beauty

Copyright © 2021

25/12/2022

From our family to yours!

Wishing you peace and joy all season long. Merry Christmas 🤍

16/02/2022

We find joy in simplicity! 🤩

05/12/2021

The second part of the curated collection of identities I created between 2019 & 2021 is live on Behance

Introducing, logotypes & marks. Do check them out.

I hope you love them as much as I do!

👇🏽👇🏽👇🏽

https://www.behance.net/gallery/132395171/Logotypes-Marks

30/11/2021

Introducing marks & symbols.

A curated collection - the first of two - of logos crafted for brands across various industries, between 2019 & 2021.

Enjoy!

https://www.behance.net/gallery/132280213/LOGOFOLIO-Volume-One

29/08/2021

I had the privilege to work on the rebranding for Carpe Diem, a business in the beauty space, that makes and sell quality African beads for women of all shapes, color and size.

Here’s a case study on the project, feel free to check it out!

Rebranding project for Carpe Diem (Beads & Beauty). Your thoughts and feedback are welcome :)

08/07/2021

Hey 👋🏽 Nii Obodai here!

I’m a driven Brand Designer & Strategist committed to helping small business owners in the Food and Cosmetic space build amazing brands, through strategy and distinctive identities.

I’m passionate about creating amazing experiences; helping you attract your ideal customers and nurturing them into advocates of your brand.

BOOK A CALL with me, let’s discuss your next branding project!👇🏽😊

calendly.com/obodai/discovery

24/05/2021

What do I mean by “what your logo means”? In my previous post I mentioned that your logo is the symbolic face of your brand.

Every symbol has a meaning attached to it. It either represents a set of values, a shared story, an inspiration, or a group of people with a common interest (tribe)

Your logo encapsulates the mission of your brand, the customer’s experience, your beliefs, your brand story, your messaging, etc. So when a customer sees it, it reminds them of all these things.

Take NIKE’s logo (the swoosh) for instance, whenever you set your eyes on it, you’re reminded of the brand as a whole and the spirit of victory they’re putting out there through their messaging and sponsorships.

People attach meaning to your logo whenever they set their eyes on it, and that meaning is influenced by your continues efforts to fulfilling your brand promise.

So it doesn’t matter if you have just a dot or a rectangle as your logo. So far as it’s able to communicate your brand values/personality, it’s okay.

FUN FACT: NIKE’s swoosh is not actually a “correct” sign. That logo was inspired by the shape of the wings of Nike, the goddess of victory. Yeah you read that right!

Does your logo have a meaning or a story behind it? Share with us in the comment section. Perhaps someone following me will relate with it and purchase from you.

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Stay tuned for part 2!