23/04/2024
Another angle to look at the April 2024 polls is through the lenses of voters who say they are likely or unlikely to change their voting intentions between now and December 2024.
The poll shows that 76% of voters are unlikely to change their minds compared to 11% who could change their mind while 13% are neutral about it (see Fig 1).
The poll also shows that among voters who say they are unlikely to change their mind, majority of them are NDC voters, 37%, NPP represents 33%, Floating voters, 17%, other parties, 2% and for those who did not disclose their party affiliation, it is 11% (see Fig 2)
The poll also shows that while 77% of NPP voters say they are unlikely to change their mind, the corresponding figure for NDC is 79%, suggesting that NDC has an advantage over NPP among their base who have committed their votes to their candidates. For Floating voters, it is 72%, other parties, 65% and for those who did not disclose their party affiliations, it is 71%. Among those who are likely to change their too, NPP is 12%, NDC, 9%, again, less NDC voters are exposed to changing their voting intentions than those from the NPP, again suggesting some vulnerability between now and December 2024 for NPP (see Fig 3).
Now, looking at how this demography of voters intend to vote, 56% of voters who are unlikely to change their mind intend to vote for JDM, 34% for DMB and 7% for AKK and the rest for the others. Among those who say they are likely to change their mind, 47% of them intend to vote for JDM, 39% for DMB and 8% for AKK. Among those who are neutral, 54% intend to vote for JDM, 33% for DMB and 9% for AKK (see Fig 4). Critical observation of the data will indicate which of the candidates is likely to be more vulnerable as the election draws near.
Finally, as Fig 5 shows, 77% of voters who intend to vote for JDM are unlikely to change their mind, for DMB the comparative figure is 75%, indicating he is more vulnerable between now and December 2024. For AKK, his figure is much lower at 72%, suggesting his support may not be very firm when compared to the other leading candidates. For JDM, only 10% of his voters say they could change their mind, for DMB, it is 12% and AKK 12%.
This analysis points to potential problem for DMB and AKK as one cannot tell where their voters who could change their mind move towards, if they should change their mind. This could suggest that, if their campaigns do not go well compare JDM, they could lose votes to the main opposition candidate, John Mahama.
In conclusion, this data suggests vulnerability among all the candidates but voters are more committed in voting for JDM than for DMB and AKK. The campaigns have a lot of work to do to lock in their votes for the December 2024 elections and time is running out.