29/09/2026
SOLIDARITY MESSAGE FROM THE TOUR OPERATORS UNION OF GHANA (TOUGHA)
2026 WORLD TOURISM DAY CELEBRATIONS – KOFORIDUA
Delivered on behalf of The President by Nawaru Fuseini
Theme: “Digital Agenda and Artificial Intelligence to Redesign Tourism”
Distinguished Guests, Honourable Representatives of Government, Leadership of the Ghana Tourism Authority, Traditional Leaders, Fellow Tourism Stakeholders, Ladies and Gentlemen,
On behalf of the Tour Operators Union of Ghana, TOUGHA, I bring warm greetings and solidarity to the Government of Ghana, the Ghana Tourism Authority, the Eastern Regional Coordinating Council, and the entire tourism industry as we celebrate World Tourism Day 2026 here in Koforidua.
This year’s theme, “Digital Agenda and Artificial Intelligence to Redesign Tourism,” is both timely and important.
Technology is transforming how people discover, plan, book and experience destinations. For Ghana, Artificial Intelligence and digital platforms offer tremendous opportunities to promote our destinations, improve services and compete more effectively in the global tourism market.
We particularly welcome the introduction of Ghana’s e-Visa system as an important step in our digital transformation. We commend the efforts to make visa applications more convenient and accessible.
As the system continues to develop, we encourage continuous engagement with tourism stakeholders to address practical challenges, improve communication and strengthen technical support. Our goal is simple: that visitors experience Ghana as a welcoming and accessible destination from the moment they begin planning their journey.
We also welcome initiatives that encourage greater intra-African travel, which can create significant opportunities for Ghanaian tourism businesses.
But digital transformation must go beyond technology. It must create a seamless visitor experience—from discovering Ghana and obtaining a visa, to booking, arrival and enjoying our destinations.
The Eastern Region has tremendous tourism potential, from Koforidua and the Akuapem Mountains to Boti Falls, Aburi, Akosombo and the Volta River. Technology can help us tell these stories to the world.
However, as we embrace AI, let us never lose the human touch, culture and authenticity that make Ghana special.
Our call today is for partnership, innovation and continuous improvement.
Let us build digital systems that work.
Let us listen to travellers and tourism businesses.
Let us remove unnecessary barriers to travel.
And let us make Ghana easier to discover, easier to book and easier to visit.
If technology is to redesign tourism, then let us put the traveller, the tourism business and the Ghanaian experience at the centre of that transformation.
TOUGHA remains committed to working with government and all stakeholders to build a tourism industry that is competitive, inclusive, sustainable and digitally connected.
Let us embrace technology, empower our people, promote Ghana, and together build the future of tourism.
Happy World Tourism Day 2026!
Long live Ghanaian Tourism!
Long live TOUGHA!
And together, let us take Ghanaian tourism to the world!
Thank you.
Fuseini Nawaru