07/04/2023
On March 31 - 1st April, Equilibrium Consult Limited organized a trade show to expose African products, services, and African-owned Businesses.
The chief goal of the exhibition was to create brand awareness, and also, create a wholesome environment for business-to-business (B2B), business-to-customer (B2C), and customer-to-customer (C2C) networking among members of different sectors and sociocultural backgrounds.
The exhibition was an excellent opportunity for vendors across Africa to showcase their latest offers, strengthen their brands and connect with their counterparts in various industries. Our partners, MTN, GIPC, GEPA, B&FT, Yfm, Citi Fm, Happy Fm, and e.TV contributed to the success of the trade show.
Ghana standard authority, and Food and Drugs Authority were present to educate and sensitize participants on their procedures.
Among the notable visitors were Mrs. Elizabeth Ohene (a renowned Ghanaian Journalist) and Mrs. Kadaria Ahmed (a Nigerian Journalist). Other visitors were expatriates, diplomats, civic workers, tourists, and children.
Ketepa Pride, a tea production company from Kenya, Coscharis, the distributor of ABRO products, and Femon travel & Tour agency participated. Art vendors, skincare vendors, and clothing vendors showcased their latest offers.
To all our vendors, partners, and sponsors, we thank you kindly. The presence, and support of your organizations were critical in making the exhibition a success. Our vision remained a mere dream until vendors, sponsors, and partners like you breathed life into it with your support.
MTN, we cannot thank you enough for supporting us with the tents and your presence at the trade show. Your sponsorship helped us to offset some of the costs associated with putting the exhibition together, and we are very grateful for your contribution.
Ghana Investment Promotion Center, we are grateful for your approval to incorporate the GIPC logo and name in our marketing materials and for your visit. Special gratitude to the Ghana Export Promotion Authority for your intervention – posting our fliers on your official social media pages, newsletters, and website.
We take responsivity for any backlashes during the exhibition.
Equilibrium Consult Limited will provide online digital marketing training for interested vendors soon to help improve their marketing strategies and also, take advantage of the online marketplace to increase their customer base and sales.
We will continue to work with strategic partners to improve and create greater values for our partners, and vendors.