08/10/2018
The critical importance of AMBITION when setting Objectives/Goals
The surest way to achieve transformational results, the kinds of results that will transform the organization, is by setting ambitious Goals and Objectives! The achievement of ambitious Goals and Objectives create the opportunities for growth and development of employees, innovations and creativity, new ways of doing things, and opportunities for the achievement of high performance that will take the organization to a higher level year after year. But since a judgement of the individual’s performance will be made as an aspect of Performance Management, and the results achieved are judged and rated and they impact salary increases and other benefits; and because of the unpleasant experiences, and other negative perceptions that employees have about Performance Management, there is a tendency on the part of individuals to be cautious and pessimistic when setting their Objectives. This often leads to the setting of mediocre Objectives by employees, Objectives which cannot lead to the achievement of transformational results. Unfortunately, the setting of mediocre Objectives can also deny the individual opportunities to develop and grow.
However, it is important to recognize that there is normally sound basis for this caution and pessimism, and the mediocre Objectives that result from them. Therefore, the cause or causes must be properly identified and dealt with. Some of these causes could be resource constraints, lack of the requisite skills and experience, lack of appropriate technology, and so on. Unpleasant experiences of past events may also play a part and can lead to what are referred to as ‘limiting beliefs’. Limiting beliefs are those which constrain us in some way. Just by believing them, we do not think, do or say the things they inhibit. For example, if an employee believes that even the smallest risk taking will lead to punishment if it goes wrong then that employee is considerably constrained. Put the limiting beliefs in your teams and your organizations to the test. Discuss them.
Another unhelpful tendency which leads to the setting of pessimistic and mediocre Objectives is the tendency to indirectly spread the responsibility for the Objectives instead of the individual taking full responsible for his or her Objectives. This happens during the process of setting Objectives if the individual at the same time tries to determine how the Objectives will be achieved. In so doing, if the Objectives, which also indicate how they will be achieved, are jointly agreed by the manager and the individual, are not achieved by the methods indicated in the wording of the Objectives, then the manager automatically shares in the responsibility of non-achievement. This is because the manager had agreed to how the Objectives would be achieved. We must however differentiate this type of responsibility which the manager shares with the individual from the responsibility that the manager has in terms of providing all the necessary support (the resources and the training and development) required to ensure that the individual has all it takes to achieve his or her Objectives.
If Objectives are truly ambitious and stretching, the types that will lead to the achievement of transformational results, it would not be possible to determine how they will be achieved at the time that the Objectives are being set. The methods by which the Objectives would be achieved must require the individual to carry out detailed planning and ex*****on of the plans, and so this activity must be separated from the Objective setting activity. These plans would have to be reviewed from time to time, and even, learning of new skill by the individual could be required in order to achieve the Objectives. Some of the methods and actions may not give the desired results at the first attempt and other methods may have to be pursued, and so on.
This tendency to be cautious when setting Objectives limits ambition and thereby also limits opportunities for development and growth of the individual. The best approach is to assume ideal conditions when setting Objectives and later on factor in any limitations identified. Where the limitations are the individual’s capabilities they are also the opportunities for the individual to learn new skills and develop and grow; and where the limitations are resources there can be opportunities to improve efficiencies and effectiveness, or the individual’s manager may come in to provide support. Ambitious objectives when achieved, also boost the individual’s morale and increase his or her confidence. Given these potential opportunities of achieving ambitious Objectives, managers of organizations must take deliberate steps to deal with any negative perceptions associated with the limitations to ambitious Objectives. Do not overlook the fact that some of these perceptions could be based on certain past events, and whether rightly or wrongly employees may still hold them to be true and relevant.
The progressions in Olympics High Jump is a good illustration of ambitious goals driving transformational shifts in performance. Whenever the bar is raised to an ambitious height, a new method or style of jumping is developed in order to clear the ambitious height!
In the same manner, transformational shifts in performance often result from “raising the bar” or setting of ambitious goals. When the bar is raised or an ambitious goal is set, it motivates the development of a new method or methods or new solutions, and higher performance is achieved. Consequently, the individual also grows!
If you don’t raise the bar in what is expected it is almost impossible to achieve transformational performance!
It is also of great importance to note that, to set ambitious and quality Objectives requires significant amount of hard work; much thought and research must go into it. The individuals and their managers must have thorough knowledge and understanding of the individuals’ roles and job descriptions, the organization, the strategies and the strategic plan, and what the particular focus is in the year in which the Objectives are being set. They must also be aware of the individuals’ aspirations, strengths and development gaps, and where the individual’s performance is at the present moment.