White Spacez

White Spacez White Spacez is a full-service business writing and branding firm in Ghana that is passionate about

Word of mouth is truly powerful.We know we are doing something amazing when feedback like this comes from a referral’s r...
19/03/2021

Word of mouth is truly powerful.

We know we are doing something amazing when feedback like this comes from a referral’s referral.

Thank you for trusting us with your business. ❤️🙏🏾

The perception of our clients is indeed our reality.It strikes a different cord when it’s from a client who only heard a...
03/08/2020

The perception of our clients is indeed our reality.

It strikes a different cord when it’s from a client who only heard about us from another client’s service provider. We must be doing something right 🙏🏾❤️

Very few entrepreneurs don’t have setbacks along the way.It doesn’t matter how many times you fail and it certainly does...
27/07/2020

Very few entrepreneurs don’t have setbacks along the way.

It doesn’t matter how many times you fail and it certainly doesn’t matter how many times you almost get it right. All you have to do is take those mistakes and turn them into lessons rather than excuses.

Stay strong, keep going and don’t ever stop! 💪🏾💪🏾💪🏾💪🏾

While a plan is never enough on its own, planning is essential.Planning your business will guide you through the thinkin...
23/07/2020

While a plan is never enough on its own, planning is essential.

Planning your business will guide you through the thinking process and ensure that you consider all the relevant aspects of your business.

The process ensures that worst case scenarios are carefully thought out and appropriately addressed to minimize unpleasant surprises.

A meticulously planned business clarifies the purpose of the idea and motivates the business owner to run with the plan and make it work.
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What is the purpose of a business plan?You’ve probably heard a thousand and one times that a business plan is the roadma...
17/07/2020

What is the purpose of a business plan?

You’ve probably heard a thousand and one times that a business plan is the roadmap of a business.

That is absolutely true. A business plan guides you through each stage of your business. It actually forces you to think about your business in a way that you may never do. Some of the things that working on a business plan will get you thinking about include:

1. The long-term goals of your business. Putting down the goals of your business encourages you to work smarter and harder to ensure their realization.

2. Your competition. We have always believed that it’s easy to be number one (1). All you’ve got to do is identify the number one (1) brand in your industry and score a point higher. Working on your business plan forces you to think about your competitors and identify what they may be missing.

3. Your target market. Developing a business plan will help you gain a wider and deeper understanding of your market. You would know by now that a business idea without a ready market is already a failed venture.

4. Finances. A business plan will help you determine how much capital you need to start and sustain your business.

Moreover, every investor requires a formal business plan before (s)he decides whether to invest in a venture or not.

If you don’t see the need for any of the above mentioned points, you should by all means abort any plans of developing a business plan in order to save yourself valuable resources.
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...the other and most important half is EX*****ON.Starting a business without a plan is like writing without an outline....
16/07/2020

...the other and most important half is EX*****ON.

Starting a business without a plan is like writing without an outline. It makes it difficult to organize your thoughts and the result is often a cluttered document and a very confused reader.

While having a ‘killer’ business plan is a huge step toward your business goal, until you actually carry it out, it’s just another of your fantasies.
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More often than not, it is thorough and detailed preparation that determines the success of any business initiative.Plan...
15/07/2020

More often than not, it is thorough and detailed preparation that determines the success of any business initiative.

Planning is a very essential part of life. Without a plan in place, your business will have no solid foundation on which to grow. This means that, the direction of your business will forever change with the wind and eventually be blown off by the lightest of storms.

A business plan is simply the roadmap of a business. It allows you to see a few years ahead in order to know the shape of your business.

While a business plan is the roadmap of your business, it is never meant to be a one-off document.It must be reviewed pe...
14/07/2020

While a business plan is the roadmap of your business, it is never meant to be a one-off document.

It must be reviewed periodically, with its assumptions challenged and altered based on changes in the economy and in your circumstances.

One key circumstance is the fact that the policies favouring or hindering your business may change and render your original plan worthless.

For instance, a business plan for a paper packaging business in Ghana will have to be reviewed if the Government announces it’s intention to ban the use of plastic bags and vice versa.
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18/06/2020

To whom it may concern:

Ain’t you tired of reading all the inspirational/motivational stories of successful entrepreneurs? What exactly is holding you back?

Guess what?
It’s time to start working on your business idea too. Just tap on the link below and let’s work on it together.

In marketing, the packaging is undeniably a part of the product and is therefore an integral part of product planning.Re...
17/06/2020

In marketing, the packaging is undeniably a part of the product and is therefore an integral part of product planning.

Research suggests that bad packaging often results in loss of valuable sales and, in extreme cases, market failure.

In view of this, experts have come up with the ‘Six (6) Ps’ rule of packaging to ensure that the choice of packaging meets the convenience of the customer.

In other words, all packaging must be catchy, easy to open, strong enough and of practical size among others.
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Contact for all your paper packaging products.

How long does it take to produce good content?Well... good things take time and content is no exception. If you want goo...
10/06/2020

How long does it take to produce good content?

Well... good things take time and content is no exception. If you want good content that will elicit the ‘Where do I sign up?’ response from your target, you should be patient, otherwise you can get it soon enough but it won’t yield much.

Don’t rush it because your competition uploads content every now and then. Make sure that your content resonates with your target group, or you’re better off without it.

After all, quality over quantity any day.
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P.S. While it may be wise to make sure you have the right content for your target, you should take the timing into consideration.

Some content will lose their relevance when uploaded a minute too late.

Schools have migrated to online learning but you’re against it because of the negative influence the internet may have o...
25/05/2020

Schools have migrated to online learning but you’re against it because of the negative influence the internet may have on your kids. MOVE!

The world has gone digital but your business has no online nor social media presence. Why start the business if you don’t want anyone to know about it? MOVE!

Telemarketing is gradually making its way to the top of marketing strategies but you just don’t see the point. Ain’t you tired of the door-to-door marketing??? MOVE!

You planned a training session for a specific group of people before the COVID-19 pandemic but you just can’t help postponing it. Have you heard of Webinars??? MOVE!

You own a business but you just don’t want to be on any social media platform. Errrhhhm! How will you learn from others, follow the trend and take advantage of the market? MOVE! (This person may never see this post but... 🤷🏿‍♀️)

My dear, it’s a digital revolution. MOOOOVE!

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Otaten Street
Accra

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