14/05/2021
It's important to adjust to the new normal as a Micro, Small or Medium Enterprise in Ghana.
The pandemic has taught the business community a lot. We witnessed the collapse and fall in revenue of businesses. Businesses had limited plans for such crisis and they were heavily hit by the wave of the pandemic. In the recovery face, some owners/proprietors are totally out of business whiles other struggling financially to stay in business.
DIGITALIZATION; the new era of doing business, has introduced itself as a gateway to business growth and development in this difficult times.
It brings along an increase productivity, ensures sustainable growth, it helps business to explore new markets and allows businesses to decrease expenditure by optimizing operational and marketing cost.
There are said barriers to Digitalization but businesses understanding to its benefits and their acceptance to the fact that Digitalization has found a home in everything we do, from personal devices to the complex once, should be enough grounds for business to migrate.
John Chambers said 'at least 40% of all businesses will die in the next 10 years... if they do not figure out how to change their entire company to accommodate new technologies.'
Business are therefore encourage to migrate and have a feel of the digital world with respect to their business operations, for their desire growth and development.
- Evander Owusu-Boahen
