06/09/2021
HOW THE DOPAMINE EFFECT INCREASES CLIENT RETENTION
Marketers can reinforce behavior and build pleasant connections by triggering dopamine, a crucial component of the brain's reward system.
Our brains respond to marketing techniques such as tasty food samples at a supermarket entrance, Starbucks altering their menu, and a shoe store with large sale signs. Freebies, menu renewals, and the notion that prices are cheaper than usual pique our interest and provide a surge of dopamine. This motivates us to try that sample, try that new coffee, or look at the less expensive shoes. In exchange, we get another shot once we've completed and succeeded. This establishes a favorable link and increases the likelihood of individuals doing it again and again.
I share 4 hacks that you can use this to increase retention rate of your clients.
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