Exactus consultants

Exactus consultants Exactus is a marketing analytics boutique consultancy, based in Athens, Greece. Marketing analytics consultancy

Our purpose is to create meaningful impact for your business by extracting strategies from marketing data.

Happy new year!
01/01/2023

Happy new year!

Season's greetings!
25/12/2022

Season's greetings!

How retailers in Europe can navigate rising inflation
15/12/2022

How retailers in Europe can navigate rising inflation

With inflation at record highs throughout Europe, retailers are under more pressure than ever. Those that act quickly and follow a holistic playbook can be well positioned to thrive.

A single approach to culture transformation may not fit all
02/11/2022

A single approach to culture transformation may not fit all

In this article, we explore why organizations should give business units more leeway in order to achieve cohesion and experience true culture transformation.

Does your culture fit your strategy?
26/10/2022

Does your culture fit your strategy?

A big culture–strategy disconnect can be catastrophic. Only a formal assessment based on objective data can tell you if your organization is ready to transform.

Data Storytelling and Visualisation: A Practical Approach
19/10/2022

Data Storytelling and Visualisation: A Practical Approach

In a data-driven world, data storytelling and visualisations can improve the customer experience. Here is a practical approach how to do so.

The growth triathlon: Three pathways to extraordinary growth in the consumer sector
12/10/2022

The growth triathlon: Three pathways to extraordinary growth in the consumer sector

For consumer companies to grow fast and profitably, they must expand their cores, tap into adjacencies, and ignite breakout businesses--all at the same time.

Culture: Transformation’s invisible enabler
05/10/2022

Culture: Transformation’s invisible enabler

Successful transformation often requires organizational culture change to make the improvements stick. Leadership teams can increase their odds by focusing on three measures.

How to build a winning analytics team
28/09/2022

How to build a winning analytics team

Google’s Official Digital Marketing Publication. Discover core principles that help businesses build successful analytics strategies and teams.

What the Data Tells Us About Digital Transformation, by Industry
21/09/2022

What the Data Tells Us About Digital Transformation, by Industry

How are the companies in your industry doing?

Why We Need to Move From Data-First to a Knowledge-First World
14/09/2022

Why We Need to Move From Data-First to a Knowledge-First World

To maximize the value of data, we need to move to a knowledge-first world where we think about context, people, and relationships first.

The new work–life balance
07/09/2022

The new work–life balance

The phrase seems increasingly outdated, given how much our work and our lives are now intertwined. It’s time for a new framework.

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