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OA2Z oA2Z - online communications from A to Z is a digital communication consultancy firm

Interesting post about ad blocking. What marketers need to have in mind.
29/08/2016

Interesting post about ad blocking. What marketers need to have in mind.

Ad blocking is a trend that is on the rise, and these bits of ad blocking information will make the life of a marketer quite a bit easier. Over the last year (in particular) the conversation around ad blocking has increased significantly. That is largely due to the fact that ad blocking has moved aw...

A whole new world is here. VR arcade games will change everything!
18/04/2016

A whole new world is here. VR arcade games will change everything!

If you think it's hard to set up an HTC Vive in your American-sized home, spare a thought for the people that live in regular Tokyo apartments. Japan does seem to be interested in VR, but it's...

People sharing their deepest confessions in plain sight in a train station billboard
22/09/2015

People sharing their deepest confessions in plain sight in a train station billboard

The Waiting Wall is displaying the anonymous confessions of commuters at Brighton train station throughout the week.

iOS 9 comes with an ad blocking feature, aiming directly at hijacking Google's revenue stream coming from ads showing on...
21/09/2015

iOS 9 comes with an ad blocking feature, aiming directly at hijacking Google's revenue stream coming from ads showing on the websites.

Ad blocking is rapidly changing the way advertisers do business, while content publishers are at risk of losing revenue, therefore losing the financial means to create high quality content. Add on top the shift of internet access from desktop to mobile and you have a pretty nasty situation coming up.

According to the findings of PageFair and Adobe 2014 report, Poland, Sweden, Denmark, and Greece are leading the way with around 24% of their populations using adblock software in Q2 2014.

The new iOS ad blocking feature combined with the pe*******on Apple products have into higher income consumers mostly, will increase this percentage even more.

All the above should put advertisers but mostly advertising agencies and publishers into thinking.

YOUR SITE may soon be collateral damage in a war between Silicon Valley superpowers. By including ad blocking in iOS9, A…

Apple vs Google vs Facebook. The war just started...
17/09/2015

Apple vs Google vs Facebook. The war just started...

So let's talk about ad blocking. You might think the conversation about ad blocking is about the user experience of news, but what we're really talking about is money and power in Silicon Valley....

Wireless carriers want a piece of the action for themselves. Who can blame them?
26/05/2015

Wireless carriers want a piece of the action for themselves. Who can blame them?

Shine Technologies may well upend the Net neutrality issue with the launch of AdSight, an ad-tracking product in development. AdSight reportedly will allow carriers to monitor the ads being delivered over their pipes. The data provided will be very granular, including who the ads are from and the le…

Facebook ad types explained
22/04/2015

Facebook ad types explained

Google treats some ccTLDs as gccTLDs. Matt Cutts clears it out a bit http://ow.ly/KKyC8
24/03/2015

Google treats some ccTLDs as gccTLDs. Matt Cutts clears it out a bit http://ow.ly/KKyC8

As memorable .COM domains become more expensive, more developers are choosing alternate new domains like .IO and .IM - which Google geotargets to...

"Provocative marketing" from the Game of Thrones social media team, increases conversation and engagement.
20/03/2015

"Provocative marketing" from the Game of Thrones social media team, increases conversation and engagement.

You can't fault HBO for getting a little cocky about 'Game of Thrones.'

Starting on April 21st, mobile search results on Google significantly impacted by change in algorithm to promote mobile ...
20/03/2015

Starting on April 21st, mobile search results on Google significantly impacted by change in algorithm to promote mobile friendly websites.

A lot of websites rely on forms for important goals completion, such as completing a transaction on a shopping site or registering on a news site....

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