21/09/2015
iOS 9 comes with an ad blocking feature, aiming directly at hijacking Google's revenue stream coming from ads showing on the websites.
Ad blocking is rapidly changing the way advertisers do business, while content publishers are at risk of losing revenue, therefore losing the financial means to create high quality content. Add on top the shift of internet access from desktop to mobile and you have a pretty nasty situation coming up.
According to the findings of PageFair and Adobe 2014 report, Poland, Sweden, Denmark, and Greece are leading the way with around 24% of their populations using adblock software in Q2 2014.
The new iOS ad blocking feature combined with the pe*******on Apple products have into higher income consumers mostly, will increase this percentage even more.
All the above should put advertisers but mostly advertising agencies and publishers into thinking.
YOUR SITE may soon be collateral damage in a war between Silicon Valley superpowers. By including ad blocking in iOS9, A…