WHO WE ARE
Our firm is both based in Istanbul, Turkey as in Athens, Greece and is specialized in Hotel Development, Sales, Marketing & Consulting. We have been doing it for more than 20 years and we still feel the same. We are expert hotel advisors and developers. We give our souls from the moment an idea is conceived until the day the first guest walks into a hotel with unique character and styl
e. We are highly qualified and experienced. We speak fluently 5 basic languages: English, Hospitality, Sales, Quality and Numbers! WHAT WE DO
We administer the sales and/or reservations of your hotel and simply maximize room sales. We operate hotels under premium sales and marketing agreements. We assist owners/investors to develop hotels or transform existing properties into profitable hotel operations. We support and advice the hotelier/investor throughout the whole development cycle, from the initial idea to the opening of the property. We offer expert advice in a number of important aspects related to the hospitality industry such:
Sales, Marketing & Branding
Operations & Human Resources Consulting
Quality Assurance Consulting
Financial Planning & Audit Consulting
Our Services
HOTEL REVENUE MAXIMAZATION
What we offer
We MAXIMAZE your hotel revenue! No fixed fees are involved! This is a WIN-WIN relationship. How we do it
We analyze your current sales for free! Segmentation - Room Revenue
Segmentation - Average Daily Rate
Segmentation - Room Nights
We administer your on-line sales
Selection of appropriate Internet Distribution Systems (I.D.S.) Selection of appropriate On-line Tour Operators
Channel Management (XML Connectivity)
GDS & IDS Distribution
On-line hotel marketing & promotion at no cost to the hotelier
Promotion of the hotel in tourist web sites
Advertising through internet
Contracting with major Tour Operators
Advice on which Tour Operator to sign and on what terms
Negotiate the contract on your behalf
SALES, MARKETING & BRANDING
Corporate Branding & Image Making
In today’s business environment of intense competition and rapid information sharing through technological advancement, hotels all over the globe are left with just one choice: Branding! We offer an array of professional services to individual hotel properties who wish to create strong business profiles, branded product and services and above all, maximize their selling potential. Photography & Styling
Professional Photo Shooting
Minimum Styling Services
Image Development
Complete Styling Services (Models, Stylist, make-up Artist etc.) - Optional
Video Production
Professional Video Shooting
Montage
Complete Styling Services (Models, Stylist, make-up Artist etc.) – Optional
Web Site Development & Hosting
Structure
Lay out of Sections and Menus
Texting
Search Engine Marketing and S.E.O. (Search Engine Optimization)
iPhone - iPad & Android
Mobile Web Site
iPhone & iPad Applications
Mobile Booking Engines
Corporate Image & Advertizing
Brand Identity & Logo Design
Brochure Design
Advertising (Industry Publications, Press & Internet)
Promotional Material (Business Cards, Registration Cards, Leaflets, Flyers, Menu Cards, Wine Lists etc)
Sales & Marketing Planning
Nowadays, to market and sell a hotel has become an increasingly difficult and complex task. The competition has intensified; travelers are much more sophisticated, price-sensitive and value-driven and Internet Distribution Systems (I.D.S.) claim a larger share of the business from conventional travel agents and Tour Operators. Moreover, a fast growing proportion of international travelers consult or even base their accommodation decisions on other guests’ hotel reviews and comments posted on internet sites such as Trip Advisor, Booking.com, Hotel.com etc. In that respect, a hotel property with no clear brand, specific market positioning and targeted on-line sales has limited chances to survive in a fiercely competitive environment. Our Sales & Marketing team offers the following services to the hotelier:
Hotel Branding & Affiliation with major international marketing organizations (Small Luxury Hotels of the World, Relais & Chateaux, Leading Hotels of the World etc.);
Market Positioning Strategy & Pricing Policy;
Pre-opening and ongoing Communication Strategy (press releases, articles and publications, newsletters, selection of specialized promotion and public relations agents etc.);
Identification of the optimum market segmentation mix and appropriate booking sources (IDS, Flash-Sales, Travel Agents, Tour Operators, Affiliations etc.);
Contracting policy with major domestic & international Travel Agents and Tour Operators (allotment contracts, on-request contracts, rates & discounting etc.);
Revenue Management to maximize room sales and acquire the optimum level of occupancy and average rate (room sales yield analysis, booking position forecasts, stop-sales techniques etc.). Preparation of detailed action plans for the Sales & Marketing department. Connectivity & On-Line Bookings
The rapid development of I.D.S. (Internet Distribution Systems) gives the opportunity to an increasing number of potential guests to arrange their whole “Travel Package” without the intermediation of conventional Travel Agents and Tour Operators. On line bookings are the present and future of the hotel industry. We offer a complete set of on line services to those hotels which are not yet prepared to enter into the unlimited, global world of on line bookings and ensure maximum e-sales yields:
On Line Booking Engine
Channel Management (XML Connectivity)
G.D.S. & I.D.S. Distribution
Social Media Marketing: Stay Connected! Few people in this world can deny the importance of Social Media in marketing and in our lives today. Social Media constitute a form of Social Networking and as N. Christakis & J. Fowler prove in their famous book Connected, social networks have the amazing power to shape our lives! We offer a full set of Social Media Services to the hoteliers who want to stay connected and increase their brand awareness through on-line marketing and networking:
Facebook microsite
Social Media accounts (Twitter, Instagram, Pinterest etc)
Full or self-managed service levels
Administration of Social Media accounts
Stylized presentations
Contests
Blogging
OPERATIONS, QUALITY & HUMAN RESOURCES
Our experience reveals that the success of hotel properties is primarily a result of efficient operations, well trained personnel and constant quality monitoring. Especially in five star hotels where «small details make the difference», clear and effective operating procedures and employees’ training along with attainable quality standards are the key factors leading to Guest Satisfaction and thus business growth and profitability. However, quality can be a vague notion when it comes to the emotional experiences that guests receive in a five star hotel, simply because such experiences cannot be easily recorded and quantified. We offer customized solutions to cover every hotelier’s need:
Operations
Formulation of Operating Procedures and quality standards for all hotel departments and positions;
Job Descriptions for managers, department heads and employees in all departments;
Quality
Preparation of a tailor-made Quality Service Manual, using a step-by-step approach of the whole service cycle in order to cover all hotel departments;
Construction of a Quality Audit Model to assess the level of guests satisfaction from various sources (guest questionnaires, TripAdvisor.com, Booking.com, etc.);
Mystery Inspections and quality appraisal reports. Human Resources & Training
Recruitment & Selection services (managers’ profile, employees personal & work specifications, interviewing & short listing etc.);
Construction of Performance Evaluation Models to ensure that the performance of employees in all departments is regularly recorded, measured and evaluated against the pre-determined standards;
Mystery Inspections and quality appraisals;
Off-the-job & on-the-job Training Schemes for all hotel departments (see sample below):
FINANCIAL PLANNING & AUDIT
Very often, independent hoteliers ask their managers for financial information and, in the best case scenario, they are re-directed to their accountants or tax advisors. A reliable financial analysis and accurate reporting of operating revenues and costs are the most significant tools for the owners to measure the hotel’s profitability, identify problem areas, take corrective action and most importantly, make future decisions. Our involvement in hotel management over the years has confirmed the simple truth that: «accounting is for accountants and the state whereas financial analysis & reporting is for owners and managers». Our financial and audit services are based on the internationally approved Uniform System of Accounts for the Lodging industry and include:
Assistance in selecting the most suitable hotel PMS and Store Administration System;
Construction of simple, accurate and constantly up-to-date financial reports including monthly profit & loss statements;
Tailor-made Budgeting and Forecasting of revenues, payroll & related expenses, operating costs and fixed charges;
Cost & Benefit Analysis to determine whether a specific area or department of the property is profitable or not;
Cash Flow budgets and reports;
Training of managers in using and interpreting financial reports;
Preparation of administrative and audit procedures. In addition, our financial planning and audit division can offer an array of consulting services including:
Market Analysis Studies;
Financial Feasibility Studies & Investment Appraisals;
Hotel Valuations and Due Diligence;
HOTEL DEVELOPMENT & PRE-OPENING SERVICES
Our development team can provide expert advice, assistance and on-going support (if requested) in a number of issues relating to the development of a new hotel project or the transformation & re-positioning of an existing property. More specifically:
Detailed Business Plan & Investment Appraisal;
Hotel Concept identification & Branding;
Assistance in the Operating and Ergonomic aspects of the architectural plans;
Advice on the appropriate Facilities, Outlets and Services of the Hotel;
Advice on Rooms and Facilities Design;
Expert opinion regarding the required Heavy & Operating Equipment and Linen of the property; Assistance in the preparation of the budget for all Capital Expenses (Capex). Pre-opening Sales & Marketing campaign and positioning or re-positioning strategy and implementation;
Operating Standards & Quality Service Manual preparation;
Pre-opening Staff Recruitment and Selection strategy and implementation;
Assistance in the selection and customization of the Property Management System (PMS) as well as all other necessary systems for the operation of the hotel (satellites, telephone centers, wi-fi, security, etc);
Preparation of the detailed Annual Operating Budget in co-operation with the hotel’s management team. Opening of the Hotel (including the planning of the official opening ceremony, if required). A fully qualified and experienced member of our development team takes on the project at no extra cost and liaises with the owner/investor as appropriate. Moreover, our Project Development Manager participates in all meetings as required and supervises the whole life-cycle of the development, usually until one (1) month after the official opening of the hotel to ensure maximum compliance with the operating, quality and administrative standards of the business.
