16/09/2026
Hands-on Validation & Co-Creation Roundtables - Jordan Tourism Innovation & Resilience Forum, Amman, Tuesday 8 September.
On behalf of Stratigon Finance, I had the honour of facilitating Roundtable 2 on the ReTour AI Brain: the intelligence behind the platform and the AI agents that interact with tourism businesses and their customers.
A genuinely exciting discussion with brilliant participants, and findings and recommendations worth acting on.
The bottom line: generative AI has shifted the ground beneath us, from AI that produces content to AI that takes initiatives and implements tasks.
That makes it urgent to help micro and small tourism enterprises become early adopters of agentic AI.
For an MSME, an agent is a productivity multiplier, an affordable digital assistant, and in practice a digital co-worker.
Co-funded by the European Union. Views and opinions expressed are those of the author only and do not necessarily reflect those of the European Union or the Interreg NEXT MED Programme Managing Authority.