07/08/2025
Zeitgeist. The history of the UK's now iconic "Keep Calm and Carry On" poster message -- originally conceived in WWII, but rediscovered in the 2000s -- is a fascinating case study in how communications succeeds best when it captures the Zeitgeist of its times.
https://www.bbc.com/culture/article/20250805-how-keep-calm-and-carry-on-became-a-21st-century-phenomenon