27/01/2026
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Aesthetic content strikes back: Instagram will now prioritise original, high-quality content through its algorithm, rewarding brands that invest in strong visuals and thoughtful ex*****on.
Customisable algorithms: Users in most regions can now shape their own feeds by selecting or blocking interests, making relevance more important than mass exposure.
Followers-first Reels: Instagram is testing new features that give followers early access to Reels, creating stronger incentives for users to follow brands.
Linking Reels: Reels can now link to other Reels, allowing profiles to build binge-able content paths and increase time spent on their pages.
Story reshares: Story sharing is expanding globally, giving brands the opportunity to create share-worthy story content that drives organic traction.
Instagram SEO & hashtags: Instagram is increasing the importance of SEO while reducing recommended hashtags to a maximum of five per post.
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