STIRIXIS Group

19/06/2026

Last week, the Forbes Global Properties Annual Global Conference 2026 took place in Corfu, Greece — the first time the event came to Greece, bringing together over 100 premium real estate professionals from more than 30 countries.
Alex Athanassoulas, President and CEO, and Elena Kyrnassiou-Athanassoula, Vice President and Executive Director of STIRIXIS Group, participated in the conference. Alex delivered the keynote "Beyond the Closing: Building Trust Through Delivery."
A special thank you to Roula Rouva, Founder and CEO of Roula Rouva | Forbes Global Properties, for organising and bringing this exceptional global network to Greece.
Read the full recap.

Alex Athanassoulas, President and CEO of STIRIXIS Group, delivered the keynote at the Forbes Global Properties Annual Global Conference 2026 in Corfu, the first time the event was held in Greece.

18/06/2026

What if a brand had an address?
The next evolution of brand experience invites people to enter a world, spend time inside it and carry it back as memory.
Louis Vuitton’s recent “hotel” concept in London made this shift visible, showing how a brand can translate its identity into atmosphere, service, ritual and memory.
For , the opportunity is significant. The audience is here. The destinations are here. The cultural and sensory capital is already here.
In this article, Nadia Christidi, Head of Brand & Corporate Communications at STIRIXIS Group, explores why branded hospitality concepts matter, what they demand and how brands can move from visibility to living destination.
Read the full article below.

Pop-up hotels and immersive hospitality concepts are changing how luxury brands create presence, experience and destination value. STIRIXIS Group explores what this shift means for brands and for Greece.

16/06/2026

A new website should do more than present a company.
It should reveal the thinking behind it.
The new stirixisgroup.com reflects the STIRIXIS Group approach to value creation: bringing together Strategy, Design, Ex*****on and Evolution through the Value Creation Circle™.
This is how ideas become decisions, decisions become experiences, and experiences become long-term value.
Explore the new website: stirixisgroup.com
*****on

15/06/2026

Celebrating the partnerships, systems and decisions that create long-term value.
For 30 years, STIRIXIS Group has moved forward with one purpose: to create value that lasts.
Since 1996, STIRIXIS Group has been working with leaders and organizations to create value that lasts, across countries, sectors and moments of transformation.
As we celebrate this milestone, we look forward with gratitude, clarity and the same commitment to True Prosperity™.
30 Years Forward.
1996–2026

12/06/2026

The most valuable brand environments today are the ones people return to without thinking.
From branded cafés to complete hospitality-led flagships, leading brands are using physical environments to create repeat presence, deeper memory, and stronger relationships.
In our latest Insight Article, STIRIXIS Group explores how environments become rituals, and why this matters for long-term business value.
Read the full article.

The strongest brand environments are designed for repeat presence. STIRIXIS Group explores how spaces become rituals, relationships, and long-term business assets.

09/06/2026

STIRIXIS Group has a new digital home.
Created as part of our 30-year milestone, the new website brings together our work, sectors, insights, and international experience in one clearer digital presence.
It offers a more complete view of who we are today, how our practice has evolved, and the value we create with clients across markets and disciplines.
Explore the new website launch article.

STIRIXIS Group has launched its new website, reflecting 30 years of experience, 29 countries, and one integrated system for creating True Prosperity™.

05/06/2026

We are live.
The new stirixisgroup.com reflects STIRIXIS Group as it stands today: a fully integrated practice with 30 years of experience creating True Prosperity™ for organisations seeking lasting value.
One team. Strategy, Design, Ex*****on, Evolution.
29 countries. 900+ projects. One continuous Value Creation Circle™.
A new digital home for STIRIXIS Group is now live.
→ stirixisgroup.com

03/06/2026

A is defined by more than proximity to the sea. Its value is elevated by how coastal living is experienced every day.
At Seaside Elegance, STIRIXIS Group shaped a private residence on the into a refined coastal retreat. Natural light, soft tones, bespoke furnishings, and thoughtfully selected materials create an atmosphere of calm, depth, and sophistication.
Light moves through airy interiors, softening the boundary between inside and outside. Materials introduce warmth and tactile comfort, while a restrained palette allows the landscape to remain the dominant presence.
Part of the STIRIXIS exclusive™ Portfolio, Seaside Elegance transforms the natural advantages of its setting into an everyday experience of calm, continuity, and refinement.
Explore the project: https://stirixisgroup.com/portfolio/seaside-elegance/

STIRIXIS Group designed Seaside Elegance, a coastal retreat on the Athens Riviera blending natural light, soft tones, and indoor-outdoor living.

29/05/2026

Environmental Graphics shape how a space is read before any conscious interaction takes place. Through light, material, and visual hierarchy, they influence how people move, engage, and make sense of their surroundings.
Our Head of Visual Communications, Melita Krommyda, explores how Environmental Graphics operate today across spatial and digital layers.
→ Read the full article

Environmental Graphics shape how space is understood, guiding perception, movement, and interaction.

26/05/2026

Entertainment environments shape how people engage, return, and stay.
When strategy defines the concept, design amplifies engagement, and ex*****on ensures seamless performance, entertainment destinations become powerful drivers of revenue, loyalty, and sustained footfall.
At STIRIXIS Group, entertainment design is approached as a performance system where experience, operations, and business outcomes work together to deliver measurable value over time.