Soon Agency

Soon Agency Digital marketing & consulting agency based in Thessaloniki. We help companies creatively innovate a

Tyrosyra is a small group of milk producers that decided to save the traditional recipes and methods of making cheeses a...
24/01/2022

Tyrosyra is a small group of milk producers that decided to save the traditional recipes and methods of making cheeses and to continue supporting their activity. Specifically, in 2013, in the settlement of Vissas in Syros, TYROSYRA TYROKOMIKI was founded. In the modern facilities of the unit, in which the HACCP system is applied, a range of products is produced, PDO and not, exclusively from Syrian milk, maintaining the high quality and the traditional values.

Wishing to highlight its presence in the market and digital scene after years in the industry of dairy products, requested a new, simple and traditional-like website. On top of that they wanted their story "digitalised" across their website.

After thoroughly studying the client’s background, we designed a simple and easy-navigated website meeting clients specifications and needs. With the aim to showcase Tyrosyra's story and improve the users’ experience we created a clean-cut website with intuitive navigation. The new website reflects the company’s operational excellence and professionalism as well as innovative culture and commitment to sustainable development while easing navigation through its products, retailers and other useful information.

Discover more about this project:
https://www.soonagency.com/tyrosyra

Interni Restaurant, remains the most enduring value of the “island of winds” when it comes to gastronomy high requiremen...
09/06/2021

Interni Restaurant, remains the most enduring value of the “island of winds” when it comes to gastronomy high requirements. The most beautiful garden in Matogiannia is inspired and designed by renowned designer Paola Navone, combined with a personal touch from owner Nikos Varveris. This is an ideal destination for dinner & drinks in the heart of the island, set against the Cycladic sky.

Interni willing to change their creative approach completely and give their content a new look, was asked to direct an opening campaign and to create a consistent appearance on social media platforms.

We began by directing the opening campaign, creating three posts and posting them three days before the Opening date. As Interni is located in one of Mykonos' most beautiful and famous narrow streets, Matoyiannia, we combined elements and locations from Mykonos town. Then we did a mid-black and white photoshoot to give it an eclectic and cosmopolitan feel. We were looking for something that will give sexiness and uniqueness.

Discover more about this project: https://www.soonagency.com/interni-restaurant

Eastpak is an American worldwide lifestyle brand founded in Boston, US, specializing in the design, development, manufac...
30/03/2021

Eastpak is an American worldwide lifestyle brand founded in Boston, US, specializing in the design, development, manufacturing, and worldwide marketing and distribution of a range of products including bags, backpacks, travel gear and accessories.
Eastpak wanted to communicate their new collaboration with Raf Simons by creating an event and capturing the moments.
After organizing our pre-production plan and exchanging ideas between sounds camera movements and music, we ended up creating a different video of simple capturing of an event. We directed a very characteristic video synchronizing the video on tracks kicks giving an impact to the audience and make them watching every single second of the final video. Photography was another task based on the same idea and aesthetics in order to much both visuals.

Discover more about this project: www.soonagency.com/eastpak-x-raf-simons

Mikropoulos nut machinery solutions is specialized in the design, manufacture, and installation of nut processing machin...
21/12/2020

Mikropoulos nut machinery solutions is specialized in the design, manufacture, and installation of nut processing machines and vertical food processing plants. In addition to building machinery, the company offers services, integrated solutions, customer support in the project design phase, and all stages until completion, without ever overseeing and supporting the after-sales phase, both at the level of technical assistance and the transfer of ‘know-how’.
Mikropoulos with the aim to make the customer experience easier requested to create a series of video focusing on dry nut roasters and their details.
After seeking how we could create videos that they could be quick, detailed and at the same time explainable. We directed the series based on each one of their capabilities and their utility by creating detailed lower thirds and titles tracking on the objects in order to help customers understand every little detail on the roasters.

Discover more about this project: https://www.soonagency.com/mikropoulos-dry-nuts

Colgate is an American brand principally used for oral hygiene products such as toothpaste, toothbrushes, mouthwashes, a...
23/11/2020

Colgate is an American brand principally used for oral hygiene products such as toothpaste, toothbrushes, mouthwashes, and dental floss.
"The smile is the power to us" is a campaign whose mission is to spread positive smiles to inspire many others. It's a real awareness campaign with Colgate being the catalyst in which you can help us enhance the power of a smile and its contagious effect on humans.
After the briefing with Colgate and Httpool, we agreed on creating a visual story passing the campaign's message. We directed Antonis's injury story by showcasing his everyday life after his motorcycle incident, aiming the audience to encourage and motivated by Antoni's life. Willing to communicate this campaign we created an original post and a story summing up the camping message in a quicker way.

Discover more about this project:
https://www.soonagency.com/colgate

Creative Lighting is a philosophy of image-making that sees light as the primary force in imagery. It’s about learning t...
12/11/2020

Creative Lighting is a philosophy of image-making that sees light as the primary force in imagery. It’s about learning to see and think about light as a photographer or cinematographer does, and the craft of image-making as a painter would. It is an approach to image-making that favors the artist’s vision over technical knowledge.
Creative lighting willing to boost their workshops worldwide requested an animated video to showcase the workshop, location, and dates in a creative, catchy and quick way.
After studying how creative lighting communicates their vision and their workshops out we organized a series of their work showcasing how they used lighting in their actual work so viewers could relate with the content. So we create a sequence of fast-changing images synced on music to create a nice impact. We added motion to the titles to make the video more appealing and clean on the viewers' eyes.

Discover more about this project: https://www.soonagency.com/creative-lighting

Selina offers hospitality in unique destinations around the world. Situated in Theater Square, where Athens’ first stone...
26/10/2020

Selina offers hospitality in unique destinations around the world. Situated in Theater Square, where Athens’ first stone-built theatre functioned during the 19th century, Selina Theatrou Athens allows guests to experience the magic of the city like a local. Selina Athens organized the Sleepover Project, a 2-day event experiencing Selina Athens. Creative and media guests were invited to stay and experience what Selina tastes. Yoga, food, workshops, and a sunset party were some of what happened during the event. Selina requested to create a content strategy for the event under their creative guidelines. After thoroughly studying the client’s background and way of operation, Soon proposed to create a series of videos showcasing each activity Selina organised for the guests. Combined with photography we managed to create a complete album highlighting and sharing Selina's experience across all media platforms in a cool catchy way.

Discover more about this project: https://www.soonagency.com/selina-athens

Corona Extra is a pale lager produced by Mexican brewery Cervecería Modelo and owned by a Belgian company. It is commonl...
12/10/2020

Corona Extra is a pale lager produced by Mexican brewery Cervecería Modelo and owned by a Belgian company. It is commonly served with a wedge of lime or lemon in the neck of the bottle to add tartness and flavor. Corona Extra along with Surf Salad celebrated 10 years of operation with a 2-day event. They requested a high detailed video and photography of the happening. Surf Salad would celebrate with beer sessions, surf, and SUP. Moreover, dinner and an after-party for the guest would take part to lift up the event. After organizing the production we thought about elements and action. We shot various moments and textures... sea, sand, and smiles were what we focused on. Willing to mix altogether we created a fast cut for social media and a longer one for Youtube purposes. The product placement of Corona was one of our concerns, we wanted to make it fit as a natural element in the flow of the video without overdoing it.

Discover more about this project: https://www.soonagency.com/corona-x-surfsalad

Soho Roc House, a new hotel and members’ club by Soho House & Co. built around a love of food, music, art, and design on...
31/08/2020

Soho Roc House, a new hotel and members’ club by Soho House & Co. built around a love of food, music, art, and design on one of the most scenic stretches of the island’s coast. Soho House collaborated with Patron during the international tequila day. Our mission was to cover the event photographic and highlighting the best moments. They mentioned that the location, the people, and fun were what we had to focus on. To accomplish this, our team shooted and mixed the elements of the island with Patron. In that way, we could blend details of the locations and the event in a smart way, delivering a taste how was living the event with Soho Roc House.

Discover more about this project: https://www.soonagency.com/soho-roc-house

The Aegean Team is an urban non-profit company. Its activities include medical care and treatment of residents of the re...
28/07/2020

The Aegean Team is an urban non-profit company. Its activities include medical care and treatment of residents of the remote Aegean islands. It also implements construction projects such as schools, playgrounds and areas to support the general needs of each island. Our mission was to to create a video on the new wheelchair ramp they built and installed in Koufonissi, giving access to people with mobility difficulties so that they can swim freely in the sea. To accomplish this our team initially created a video production and direction plan based on the goals and needs of the project. The audio material we recorded includes the recitation of a poem in order to create emotions in combination with the visual effect. Antonis T., as the ambassador of the action, starred and recited the poem. As for the cinematography, we wanted to project in the most natural way the beauties of the island and the safe accessibility of people with mobility disabilities at sea.

Discover more about this project: http://soonagency.com/omada-aigaiou

Balanced Dog Training Team was founded in 2015 and consists of a team of four dog trainers active in Thessaloniki, Laris...
09/07/2020

Balanced Dog Training Team was founded in 2015 and consists of a team of four dog trainers active in Thessaloniki, Larissa, and Volos. In Thessaloniki, you will find the school of the team that trains dogs from the first stage (puppy training) to the stage of advanced training. Our mission was to collaborate with them in the field of management and development of social media, creation of content to showcase their services through photography, video, graphic design, and visuals. To accomplish this we worked together based on a holistic strategic plan for the creation of content, delivery and distribution of their vision, goals and services. Furthermore, we were setting up campaigns and ads to grow their audience along with their organic content.

Discover more about this project:
https://soonagency.com/balanced-dog-training-team

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