SiiiMart Group Limited

20/12/2022

We wish you a Merry Christmas and a healthy and happy new year ahead.

29/01/2022

祝各位新年進步，身體健康，虎虎生威。

21/12/2021

We wish you all a Merry Christmas and a prosperous year ahead.

20/09/2021

願大家在明月下一家團圓，平安喜樂。
祝中秋節快樂。

22/07/2021

https://www.linkedin.com/posts/siiimart_why-going-digital-isnt-enough-to-meet-the-activity-6823781344313782272-JMls

Year 2020 marks a year of consumer discovery and choice. Consumers like to explore new brands, retailers, and shopping methods. Rather than simply digitizing existing business processes, businesses must go beyond and offer new digital ways of connecting customers with their products. It’s about reimagining customer experience. Should you be interested to take this step or know more, please drop us a note to discuss further. We can be of help.



https://lnkd.in/gCXQUF8

Year 2020 marks a year of consumer discovery and choice. Consumers like to explore new brands, retailers, and shopping methods. Rather than simply digitizing...

20/07/2021

Almost half of CMOs believe there is a shortfall of customer experiences against expectations, yet they recognize its importance to build a competitive edge. For them, the key focus in 2021 would be to connect physical and digital experiences, orchestrating omnichannel integrated marketing campaigns, and delivering real-time experiences. Interested to jump on the bandwagon as well? We can be of help. Please contact us for a deeper discussion.

Investment and upskilling to better understand how brands manage customer data are required to succeed in 2021.

15/07/2021

While the world is moving away from third-party cookie collection, contextual marketing is now back in the limelight. As marketers, how to move forward with the new contextual approach? We have the tools to help, please do discuss with us where to kickstart.

Contextual marketing is entering a renaissance following the demise of the third-party cookie. But what are the different types of context and targeting on offer to advertisers? Outbrain's Bostjan Spetic explains.

13/07/2021

Knowing your customers thoroughly is essential in driving business growth. It helps in predicting behaviour, exploring new segments, identifying gaps, saving time cost, and lastly, facilitating feedback. Interested in knowing more about how it helps your business? Do give us a call to discuss further.

If you’re unfamiliar with audience intelligence technology and its benefits in business marketing, we’re here to help.

09/07/2021

While customer experience is king in this era, silo issues in various companies have led to suboptimal use of consumer big data and insights. Findings indicate that half of sales leaders are not able to access customer data across functional platforms, preventing them to analyse their customers clearly. Sales, marketing and customer service related departments working on a unified customer platform is crucial, but how best to leverage marketing automation to achieve such goals? Do let us know your business needs for a more in-depth discussion.

Only by having the right technology in place, and letting it do the work, can organisations deliver the high definition experiences customers are craving.

31/05/2021

The findings that only 4 out of 100 ads per day get more than one second of attention is worrying, given the millions advertisers put into digital marketing. Making advertising relevant and personal to the audience is crucial. In comes contextual advertising, which helps improve traction with the viewers. Should you want to know how to improve effectiveness of your marketing dollars through contextual advertising, please do drop us a note for further discussion.

Advertising is likely to become even more personalized with the use of contextual advertising.

13/04/2021

https://finance.yahoo.com/news/getapp-survey-uncovers-trends-martech-120000438.html

Recent findings re startup adoption of martech in the past 12 months reveal interesting facts. 63% startups increased spending on marketing technology. 65% successfully devoted a quarter of budget to martech to meet business objectives. Most invested in marketing technology to help improve customer engagement, more precise customer targeting and increase effectiveness in campaigns. Should you desire to understand more on how marketing technology can help your business, please do message us for a further discussion.

Survey reveals startups are adopting marketing technology in droves but the dizzying array of options is a serious challenge.

31/03/2021

As marketers embrace the digital revolution that is happening, approaching ecommerce is not a singular thought. More nuanced strategies, rethinking about return on ad spend, increased agility, delicate balance between branding and performance, and a more efficient organization structure are all golden rules to optimize e-commerce opportunities effectively. Do let us know your path to business growth, and we will show you the way.

This article is sponsored by Criteo. Since mandated quarantines and reduced in-store shopping first became our reality early in 2020, global ecommerce has experienced a rapid rise. There have been millions of first-time ecommerce buyers, and as consumers have become accustomed to the convenience of....