TechworksAsia

24/02/2026

Over the Chinese New Year holidays, I had some time to reflect on the impact the team at Techworks work has delivered for clients across China, Taiwan and the wider Asia region.

In 2025, we supported clients in securing 10 industry awards across leading regional media, including awards by the Aspencore titles, WEAA and EEA, as well as awards by leading China platforms OFweek and Elecfans.

It's a strong validation of both our technical excellence and effective positioning in these highly competitive markets.

Awards matter. They reinforce credibility with engineers, partners and customers, strengthen brand authority, and create lasting value well beyond a single campaign. We’re delighted to have played a role in helping our clients achieve this recognition and look forward to building on this momentum in 2026.

06/10/2025

If the clouds stay away tonight, take a glance at the moon and see if you can find the Jade Rabbit and Chang’e. It’s the perfect night for making wishes.
I’ll be celebrating too, most likely by indulging in far too many homemade mooncakes!

14/03/2025

https://www.eetimes.com/keyu-jin-on-chinas-strategy-in-a-fractured-world/?utm_source=newsletter&utm_campaign=link&utm_medium=EETimesDaily-20250314&oly_enc_id=3469J0022134G2X

What a fantastic read! I've been having many similar conversations over the past few weeks/months, and this article does a brilliant job of unpacking the complexities of the situation.

It’s hard to believe it's been nearly 30 years since I first travelled to Asia and 27 years since I began my PR journey in China. Throughout that time, one core message has remained constant in my advice to clients: pragmatism.

While it may not be the most "glamorous" concept in PR, where everyone wants to be seen as a disruptor, pragmatism is essential for building trust and long-term success in China. I can’t express how refreshing it is to see such a highly respected woman championing this idea.

Keyu Jin on China's strategy, its reaction to U.S. policies, and Europe's opportunity. Attempts to halt China's progress are futile.

28/01/2025

As we get ready for the Year of the Snake, we’re sending our best wishes for a stable and prosperous New Year — may it be filled with exciting opportunities, success, and joy!

This past year has been notable for us, with successful projects and media engagements across India, Japan, South Korea, China, and Taiwan. We're grateful for the journey so far and excited for what’s ahead!

Wishing you all a fantastic, healthy and happy Lunar New Year!

05/11/2024

https://youtu.be/q2DOP7Yev_E?si=yUAkirvHwaeoN4Y1

Fantastic results from Techworks media engagement at electronica India. Great work by the whole team at The Volt (https://thevoltpost.com/) hashtag hashtag

04/11/2024

https://sc.mp/uh60e?utm_source=copy-link&utm_campaign=3285134&utm_medium=share_widget
Looking forward to seeing the results of this MOU

Tencent signed new MOUs with the German automotive supplier, as the Chinese tech giant seeks to expand the use of its AI services in EVs.

30/10/2024

More reasons to go visit Chengdu!

The US chip giant aims to expand an existing chip packaging and testing facility in China, its largest market.

08/01/2024

This is an important breakthrough. This story is making headlines in China, and what stands out is the equitable recognition accorded to all contributors, highlighting the importance of collaboration in our part of the world. It's unfortunate that this coverage overlooks the vital contribution of Professor Ma Lei from Tianjin University. The process of perfecting the material commenced at Georgia Tech and advanced through collaborative efforts with colleagues at the Tianjin International Center for Nanoparticles and Nanosystems, Tianjin University, China. Professor De Heer, Regents’ Professor of physics at Georgia Tech and Professor Ma Lei, the centre's director are co-authors of the paper and jointly founded the centre in Tianjin.

Researchers have created a functional semiconductor from graphene for the first time, creating the possibility of computer chips with greater performance and efficiency

09/10/2023

Consumer in China are keen to go green!

China’s EV market is expected to maintain strong growth momentum in the fourth quarter of 2023, thanks to new launches and discounts offered by carmakers, industry players and observers said.

11/09/2023

Working in this sector in recent days has been thrilling! The timing of a surprise launch, impressive sales figures, and the overall buzz, and that's just within China, have made it quite an interesting experience. Reading the corresponding Western headlines has been equally enlightening. Teardowns are progressing rapidly, and like many others, I'm eagerly anticipating the breakdown of domestic versus international content percentages.

Huawei’s Mate 60 Pro has a groundbreaking ‘telemacro’ camera lens and excellent speakers. Its chip is behind the latest from Apple or Qualcomm, but an achievement given the US sanctions on its Chinese maker.