We provide strategic consultancy and outsourced competencies in the following areas of expertise:
business writing (annual reports, press releases, thought leadership, website content, social media content, flyers, brochures, e-DMs, other business collaterals)
strategic brand management
brand desire and aspirational brand longevity and equity
social business and social business media strategic planning
the business of understanding brand desire and "to fall-in-like" and be visible, relevant and engaged in communities
crisis communications management - providing risk audit, overall crisis communications strategy, reputation management and business recovery to handle existing, potential and imminent risks
CEO communications support
spokesperson's media training; writing for global thought leadership blogs and speech development and executive presentations
branding and data visualisation
holistic approach inclusive of visual imagery (logos and design, paper stock, photography and videography) we have other outsourced agencies (creative boutique firms and film production houses) steeped in luxury branding whom we have worked with for over 25 years.
sales and marketing communications support
providing the marketing oversight to ensure that the strategies in play are in line with the business commercial goals of the company
advertising - provide a holistic approach to pe*****te the various advertising integrated with events and proper messaging opportunities
sponsorship and event management - given the strong background in hospitality, sponsorship and luxury event management and partnership are part of what we have done for many years
attention to detail, logistics, resourcefulness, overall project management
media relations - with global, regional and local broadcast, cable, print, online and radio contacts
website design - we have worked with numerous vendors and have provided guidance on the framework and UIT experience leading to better engagement and "stickiness and pull through"
database management - using CRM tools and analytics to provide the mining strategies to best understand and anticipate clients’ needs and preferences; providing guidance to the creation of necessary databases inclusive of preferences for the web developers to manage
e-Commerce - working with other partners to create an online environment that is engaging and will provide a platform for purchases online
Executive Coaching and Training Services - We have partnered with Peter Nixon (a well-known author and Dialogue Specialist) to train senior executives in finance and other industries; We have also have done this training for the American Chamber of Commerce (HK), The Women's Foundation (HK), the ASIAN Charity Services (HK), SM Investments Corporation (Philippines), ASEAN Business Council to name a few.
Some of the companies we have worked and supported initiatives include:
The Global Peninsula Hotels Corporate Office - Hong Kong
JW Marriott Hotel Hong Kong (flagship in Asia) - Hong Kong
Hyatt International Hotels Regional Office - Hong Kong
SM Investments Corporation - Philippines
SingEx and ASEAN 50 - Singapore
ASEAN Business Advisory Council - Philippines
The Switch (a wind power company) - Finland / Japan
Quam Finance Services - Hong Kong
The Manila Hotel - Philippines
Independent Power Producing Firms - Hong Kong
International Institute of Management - Hong Kong
Luoyang Municipal Government - China
Asia Capital Plantation - Hong Kong
Miladay Fine Jewellery - Philippines
Regent Hotels International (Head Office) - Taiwan
Sun Life of Canada (Regional Office) - Hong Kong
AMCHAM Hong Kong (American Chamber of Commerce)
IABC (International Association of Business Communicators) - Hong Kong
APACD (Asia Pacific Association of Communication Directors) - Hong Kong
ASIAN Charity Services - Hong Kong
The Women’s Foundation Hong Kong
The Chinese University PATS Mentorship Programme - Hong Kong
Philippines’ Tourism Promotions Board
Hong Kong Hotels Association
Philippine Consulate New York
Philippine Department of Tourism, New York Office
The Economist (Asia Pacific) - Hong Kong
Bloomberg - Singapore
EuroNews - France
The Privilege Card (lifestyle feature programme on cable)
BOATEL
JuzTalent by AYP (online end-to-end HRIS Solution) - Philippines
Media Wise Communications (Philippines)
