Chill Lemon Academy

11/04/2022

Shopee abruptly shut down its India operation just 6 months after starting business.

Photo: Smithsonian magazine

23/12/2021

HOW TO for a viral YouTube video

🍎This is a YouTube video of a small Japanese ramen restaurant that generated 6.2 million views in 13 days.
https://youtu.be/5g2zEZoVfDg

🍎What are your takeaways?

🍎Why do you think the short video is so popular?

Beautiful Ramen MasterAt "Ramen Cheongmage" in Tenjinbashi-suji 6-chome, Osaka, the beauty store manager makes delicious ramen.The delicate ramen made by the...

11/11/2021

What are the peak hours daily for China Double 11 shopping festival?

The Peak hours : 7-9pm
The lowest hours: 1-6am

Source: Quest Mobile







#雙十一
#購物節
#中國電商
#天貓
#京東

09/11/2021

中國內地零售： 海底撈火鍋關掉300家店鋪

海底捞承认“师徒制”翻车曾被认为是最大的商业机密-亿邦App
https://m.ebrun.com/460480.html

#海底撈
#餐飲


#中國消費市場

28/10/2021

《抖音直播启动打击低俗、不良价值观内容的专项行动》公告

🍄目的

针对直播过程中发生的
恶意炒作、低俗PK、煽动他人扰乱平台秩序
等违规行为开展专项治理行动。

🍄 7類嚴禁的內容

公告称，7类行为属于抖音严禁的直播内容，

1） 教唆、煽动他人扰乱平台秩序，
2）辱骂挑衅、道德绑架他人，
3）违反社会公序良俗的游戏和PK内容，
5）刻意炒作，
6）不良诱导打赏，
7）侵权，替播、虚假身份

🍄 處罰

平台视情节严重程度和违规次数给予主播最高永久封禁帐号或清退的处罚。

Source: 抖音、億邦、搜狐

#抖音
#直播內容

21/10/2021

Shopee continues its aggressive European expansion.

🍎In a month after launching in Poland and Spain, Shopee is going to launch in France. Here is the story by The Business Times, Singapore.

https://www.businesstimes.com.sg/garage/shopee-to-enter-france-in-aggressive-international-push

🍎Shopee, No 1 e-commerce platform in South East Asia is recruiting 1600 new staff. The recruitment reveals Shopee’s determination to consolidate the leading position





#蝦皮

15/10/2021

Shopee is expanding quick in several continents.

🍄After becoming the No 1 e-commerce platform in South East Asia, Shopee took swift and decisive actions in Euorpe, South America and India

🍄Shopee Poland was recently launched. Shopee is going to launch in Spain, the second European country

🍄In Latin America Shopee had launched in Brazil, Chill, Colombia and Mexico. The next target is Argentina

🍄In India Shopee has launched a “ Seller recruitment program”. It is expected Shopee India will be launched imminently

14/10/2021

Spain is the 2nd European market Shopee launched. Shopee Spain was launched on Oct 12, 2021

https://instagram.com/shopee_es?utm_medium=copy_link

Shopee Poland was launched last month and is the first Shopee station in Europe


#虾皮

06/10/2021

直播電商現在好流行，但好多朋友說不知道從何開始學習，其實直播平台本身提供了不少學習的課程

以快手為例，它旗下的快手電商就有不少課程，其中一個是快手大學
https://university.kuaishou.com/kwaishop/index

微信快手電商公眾號也有學習課程，大家去看看

#快手
#抖音


#社交電商
#直播

05/10/2021

How did you spent your time when Facebook was down?

30/09/2021

The unstoppable social commerce in China.

🍄Both Douyin 抖音and Kuaishou 快手achieved remarkable growth in 2020.

🍄Now both short video apps have raised their 2021 GMV targets significantly

🍄Kuaishou
Achieved GMV 2020: RMB381.6 billion
GMV growth yoy: 539%
2021 GMV target: RMB800 billion

🍄Douyin
Achieved GMV 2020: RMB500 billion
GMV growth yoy: 300%
2021 GMV target: RMB1000 billion

🍄The popularity of live-streaming commerce is the main reason for the substantial growth in GMV for these social commerce app. The impact of KOL is a critical factor in the surge of live-streaming commerce volume

🍄The yellow table in attached is the GMV created by the top KOL through live-streaming in the key China live-streaming platforms







source: Sohu, Tencent and multiple China media

29/09/2021

You need to read this if you are planning to launch in Tmall or JD mall in near future

🍎Tmall statistics revealed that there are 220,000 new stores/ brands launched in the first 7 months of 2020. It appears to be a promising trend. However, it is thrilling to watch the 12 months survival rate of new merchants

🍎Survival rate of new Tmall merchants
2017: 50%
2018: 46%
2019: 30%

🍎There are only 60 million Tmall users who will consider new merchants/ brands. If you are unable to convince them to try your products, the chance of surviving the first 12 months will be slim

🍎There are different interpretations of the low survival rate of new merchants. I consider the following factors as the most critical

🌸1) the rapid growth in the number of Tmall merchants leading to even more fierce competition

🌸2) many new merchants/ brands are not well prepared before launching in Tmall

🌸3) slow growth in the number of Tmall users as China e-commerce has already reached saturation.

🌸4) the rise of Pinduoduo, Douyin and other social commerce platforms diverted some purchasing power from the traditional e-commerce platforms such as Tmall and JD mall

🍎Here is a Chinese version of an article describing the phenomenon. The article is widely circulated in China digital media
https://m.paidai.com/bbsdata.php?act=bbsdetail&id=1933200&ivk_sa=1024320u