Strategic Media Asia Limited

Strategic Media Asia Limited SMA connects IT, Facilities and Design. For details, please visit http://www.stmedia-asia.com

Strategic Media Asia Limited (SMA) is one of the Approved CPD Course Providers of the Chartered Institution of Building Services Engineers (CIBSE). We exist to provide an interactive environment and opportunities for members of IDC industry and engineers to exchange professional views and experience on data center design, critical infrastructure system, electrical and mechanical facilities, etc.

提升員工生產力及留任率的全面員工參與及健康計劃致HR專業人士:隨著商業環境的不斷變化,制定全面的員工參與及健康計劃變得至關重要。這些計劃不僅能提升員工滿意度及留住人才,還能為您的機構帶來更高的生產力和盈利能力。大量研究已經證實,投資員工參與...
21/08/2024

提升員工生產力及留任率的全面員工參與及健康計劃

致HR專業人士:

隨著商業環境的不斷變化,制定全面的員工參與及健康計劃變得至關重要。這些計劃不僅能提升員工滿意度及留住人才,還能為您的機構帶來更高的生產力和盈利能力。大量研究已經證實,投資員工參與和健康計劃能帶來實際利益。參與度高的員工更有動力、更具創新精神,並更致力於公司的成功。此外, 主動關注員工身心財務健康的福利計劃,能顯著降低缺勤及醫療開支。

您的員工參與和健康計劃中,可以考慮包括以下重要培訓主題:
1.壓力管理和抗壓能力培養
2.工作生活平衡和時間管理
3.正念和心理健康意識
4.財務知識和退休規劃
5.有效溝通和團隊建設
6.職業發展和技能培養
7.職場情商
8.了解您自己和團隊的優勢

幫助員工發掘和發揮自身及團隊成員的獨特優勢,可以培養更具協作性和生產力的工作環境。這將促進個人技能與組織目標的更好協調,從而提高績效和工作滿意度。為了讓您深入探討這些關鍵議題,我們將於 2024年8月29日下午3:30至5:00在長沙灣長沙灣道650號中國船舶大廈806室 舉辦一場專屬HR專家的活動。此活動將邀請行業專家分享最佳實踐、案例研究和可操作的見解,以幫助您設計和實施成功的員工參與和健康計劃。我們誠摯邀請您和您的HR團隊參加這場信息豐富的活動。參與此活動,您將有機會與同行交流,向思想領袖學習,並發現提升您組織整體員工體驗的創新解決方案。我們期待與您討論如何利用員工參與和健康計劃推動顯著的業務成果

Improve Employee Productivity and Retention with Comprehensive Engagement and Wellbeing Programs

HR Specialists Event on 30th Aug 2024 at Room 806, China Shipbuilding Tower ,650 Cheung Sha Wan Road,Lai Chi Kok, Kowloon. This event will feature industry experts who will share best practices, case studies, and actionable insights to help you design and implement successful employee engagement and wellbeing programs.

Learn how to keep your employees happy, healthy, and motivated at our event on boosting productivity and retention through engaging wellbein

Improve Employee Productivity and Retention with Comprehensive Engagement and Wellbeing ProgramsHR Specialists Event on ...
12/08/2024

Improve Employee Productivity and Retention with Comprehensive Engagement and Wellbeing Programs
HR Specialists Event on 29th Aug 2024 at Room 806, China Shipbuilding Tower ,650 Cheung Sha Wan Road,Lai Chi Kok, Kowloon. This event will feature industry experts who will share best practices, case studies, and actionable insights to help you design and implement successful employee engagement and wellbeing programs.

Dear HR Professionals, As the business landscape continues to evolve, the need for comprehensive employee engagement and wellbeing programs has become paramount. These initiatives not only enhance employee satisfaction and retention but also drive increased productivity and profitability for your or...

11/05/2024

What is ESG?

Electrical Design for Mission Critical Supply (Round 45)
28/02/2024

Electrical Design for Mission Critical Supply (Round 45)

Aromatherapy has emerged as a powerful tool to enhance guest experiences and well-being. We will delve into the benefits...
29/01/2024

Aromatherapy has emerged as a powerful tool to enhance guest experiences and well-being. We will delve into the benefits of incorporating aromatherapy practices within hotels, such as boosting guest satisfaction, fostering relaxation, and aligning with ESG principles. By embracing sustainable and eco-friendly practices, hotels can create memorable experiences while contributing to a socially responsible and environmentally conscious industry.

The second segment explores evaluating your hotel's social image, premium position, and green financing opportunities. As ESG considerations gain prominence, it is crucial for hotels and property management companies to assess their social impact and strategically position themselves. We will discuss various aspects, including community engagement initiatives, responsible sourcing practices, and the potential for green financing. By aligning with ESG goals, hotels can enhance their social image, attract discerning guests, and tap into eco-friendly investments.

This webinar is designed to benefit professionals in the hospitality and property management industries. Hotel owners, operators, managers, and individuals involved in property management will gain valuable insights into leveraging ESG principles to drive business success, enhance guest experiences, and capitalize on green financing opportunities.

click on the link for more details https://forms.gle/wW9dFocCPtfFPZyQ6

國際商龍交流會 愛心及商業勵志會 ❤️DK Aromatherapy 創辦人 Kat Lai,將以個人專業多元應用於可持續發展ESG項目作分享主題,分享她在創業路上的心路歷程愛心及商業勵志會勵志會籌委會主辦,國際商龍交流會榮耀商龍會協辦【....

Web 7 - Capitalizing ESG For Your Hotel:  (1)Experience the Social Impact of Aromatherapy in Luxury Hospitality &  (2)Ev...
24/01/2024

Web 7 - Capitalizing ESG For Your Hotel: (1)Experience the Social Impact of Aromatherapy in Luxury Hospitality & (2)Evaluating Your Hotel's Social Image, Premium Position, and Green Financing Opportunities

Target Audiances:
👨🏻‍💻🔒 IT Security Engineers and Technicians
👩🏻📚 Quality Managers and ISO Auditors
👨🏻💼 Business owners and Entrepreneurs
🏥 Property Management Administrators and Facility Managers
🏭 Critical Facilities Managers and operators

Date & Time: 2:00pm to 3:00pm, 31st January, 2024 (Wednesday)

Language: Cantonese (with English course materials)

Venue: Webinar (zoom)

Introduction Aromatherapy has emerged as a powerful tool to enhance guest experiences and well-being. We will delve into the benefits of incorporating aromatherapy practices within hotels, such as boosting guest satisfaction, fostering relaxation, and aligning with ESG principles. By embracing susta...

Web 7 - Capitalizing ESG For Your Hotel:  (1)Experience the Social Impact of Aromatherapy in Luxury Hospitality &  (2)Ev...
23/01/2024

Web 7 - Capitalizing ESG For Your Hotel: (1)Experience the Social Impact of Aromatherapy in Luxury Hospitality & (2)Evaluating Your Hotel's Social Image, Premium Position, and Green Financing Opportunities

The upcoming Capitalizing ESG Webinar including the following topics:

1. Capitalizing ESG For Your Hotel: Evaluating Your Hotel's Social Image, Premium Position, and Green Financing Opportunities (

Lordray Engineering Company Limited Marketing Director - Mr. Andrew Tsang )

2. Experience the Social Impact of Aromatherapy in Luxury Hospitality (Founder of KAT LAI Technology Limited - Ms. Kat Lai)

We connect IT, Facilities and Design via CPD Courses and Training Programs for Data Center & Critical Infrastructure.

22/01/2024

Facebook Expands Green Open Hardware Push
The Open Compute Project is looking deeper into green data centres, from storage to systems management

If Facebook officials have their way, their Open Compute Project will go beyond servers and power supplies, touching on every aspect of a data centre’s infrastructure.

The initiative kicked off in April when Facebook open-sourced the server and data centre specifications the social networking giant employed in building its data centre in Prineville in Oregon. The project has since enrolled an impressive array of members, from Intel, Asus and Rackspace to Mellanox, Huawei and Red Hat, not to mention a few research and education institutions.

Spreading the initiative

It is an indication of the various directions in which the project is rapidly moving, Amir Michael, hardware design manager at Facebook, said in an interview with eWEEK during the recently concluded SC 11 supercomputing show in Seattle. Facebook is already moving forward with the next generation of the custom servers it has designed, Michael said.

At the same time, project members also are looking to tackle other aspects of the data centre, including systems management, storage and I/O. The push in these directions will help create the momentum to solve that key issues that Facebook officials saw when looking at data centre technology – that, in a broad way, proprietary products from large and small vendors alike could address some of the mainstream needs that are present in most enterprises, but often do not meet the unique demands a particular business may have.

Growing green roots

About two years ago, Facebook engineers set out to start designing their own servers using standard off-the-shelf technologies. Up to that point, the company has been using systems from traditional OEMs. Facebook worked with chip makers Intel and Advanced Micro Devices, as well as systems makers Hewlett-Packard and Dell, to create the custom servers.

The aim was to build systems that offer the performance needed to run a fast-growing social network with 800 million-plus members while keeping down capital, power and cooling costs in the densely populated data centres. The Facebook-developed systems are 1.5U (2.65 inches) tall – rather than the more traditional 1U (1.5 inches) servers – which, among other positives, makes for better air flow and lower cooling costs, Michael said.

There is no paint or logos that are found on servers from OEMs – which not only reduces the capital costs, but also makes the systems lighter – there is a more energy-efficient power supply in place and they are easier to service, with tool-less components, from fans to power supplies.
The Oregon facility also uses outside air to keep the systems cool, rather than running expensive chiller units, Michael said.

Energy efficiency benefits

The result of the work was a 38 percent increase in energy efficiency at the Oregon facility at a lower cost of 24 percent as compared with Facebook’s other data centres, he said. The data centre also has a power usage effectiveness (PUE) ratio of 1.07. The PUE ratio is a way to measure how efficiently a facility uses its energy; the closer to 1.0, the better. The Environmental Protection Agency has a standard PUE rate of 1.5.

Facebook expects to get similar results as it builds new data centres, Michael said. Last month, company executives said they plan to build their next data centre in Lulea, Sweden, just on the edge of the Arctic Circle, to serve users inEuropeand other regions. The site was chosen for its cold air and access to hydroelectric power.

The company also is working on its next generation of servers, which will include such technologies as an Intelligent Platform Management Interface (IPMI) and the ability to reboot on the LAN. They also will continue to be powered by Intel and AMD chips, though Michael said the company also is keeping an eye on other chips, including those from ARM Holdings. ARM-designed chips from the likes of Nvidia, Qualcomm and Samsung are found in most smartphones, tablets and other mobile devices, but the company also is looking to move up the ladder and into low-power servers.

20/01/2024

PUE & Cost Savings - Why go Green?
PUE and other efficiency measures on data centre are useful, but we more likely chasing the money now!
Efficient data centres have always made an effort to meet commercial needs – but the economic side of the movement may soon eclipse the “green” side, environmental issues and corporate image.

The move to the cloud is driving this. “Cloud-based services [like Facebook and Google], have the ability to build efficient data centres in locations where there is cheap power, and to highly utilise the IT equipment,” said Mark Monroe, executive director of the The Green Grid. “Their primary function is to drive the cost of a transaction down as low as it can be.”

The Green Grid has just had its annual European conference, over two days in Paris and London, and is reacting to this world, where it is all about the lowest cost for transactions. “Amazon can deliver a CPU-hour, for 10 cents,” said Monroe. He would have delivered the same measure for $3.75, two years ago, when he worked on Sun’s sustainable data centres.

It’s more about the money than the tech

The Green Grid has been known for the PUE measure of effiency, which has been picked up by various interantional bodies, and is regularly quoted for any new efficient data centre development.
At first sight, its other work looks like a continuation of that sort of effort, providing yet more ways for centres to measure their performance and compare themselves, including the still-under-development CUE and WUE measures of carbon-usage and water-usage respectively.

But alongside these measures, the group is coming up with a wide range of other material, which is increasingly designed to look hard-nosed, practical and, let’s face it, commercial.

Saving money, not PUE

The latest Green Grid White Paper surveyed members’ use of economisers, the cooling system which offers free air cooling and replaces the use of chillers. Economisers trumpeted as a way to improve PUE. According to the survey, however, they do improve efficiency, but have no discernible effect on PUE.

“There was no statistically significant difference between the PUE reported by those who use economizers and by those who do not,” the report found.

They are taking off rapidly amongst Grid members, however, they save money. Around half the members surveyed are using economisers, and they are using them for almost all the hours allowed by the local climates (which turns out to be around 4,000 hours). They are doing so, because they are saving money – around 20 percent of the energy bill, with a payback time of around 20 months, according to Monroe.

Training program and Best Practices in Energy and Cost Savings for Data Centre

The British Computer Society is now launching an advanced certificate in Energy and Cost Savings in Data Centre. Strategic Media Asia is an Approved Training Provider in Hong Kong which is qualified to deliver such professional certificate training programme with Chartered Engineers (CEng). For more information and detailed syllabus, please contact (852)21173893

20/01/2024

Green Data Centre Cut UK Council’s Energy Costs
The Council of Dumfries and Galloway, a region of 148,030 inhabitants in the UK, is expecting to cut US$32,132 in energy costs per year through its recently completed data centre.

This new (Green) data centre will serve as the main storage for all information collected and stored by the Dumfries and Galloway Council. It was designed to meet the Council’s needs for the next ten years.

The Council spent £400,000 (US$642,640) on the project. The return of investment is expected to arrive in less than five years.
As part of Green IT project, the number of the Council’s servers across the region was scaled down to 75 from the previous 32. The Council’s hardware was virtualized, as well.

The new data centre was built inside a restored historical landmark in Dumfries. Its design and construction, lasting six months, was done in conjunction with IBM.

Graeme Mcllorum, Technology Services Manager of Dumfries and Galloway Council, said the main challenge in constructing the new data centre was safeguarding the condition of the historical landmark while installing the required facilities.

“In addition to a number of administrative applications, the data centre also has to run our call centre and other critical council systems, providing care to vulnerable people around the clock, as we upgraded the data centre,” said Mcllorum. To respond to these challenges, the project was designed to boost availability while reducing the risk of disruption.

The new data centre is equipped with a cooling system that uses outside air for cooling (‘Free Cooling’) the ICT machinery. The Dumfries and Galloway government will use this cutting edge cooling system for six months a year, slashing the council’s energy use and costs in air-conditioning down 25 to 30 per cent annually.

The new data centre room is 94 square metres wide, holding approximately 25 racks. It is rated at 144 kilowatts, with an average of four to five kilowatts per rack. The old data centre remains active for back up and recovery.

19/01/2024

Increase in Power Bill Raise The Importance of Energy Efficient Data Center
In Hong Kong, China Light and Power (CLP) has asked the government for permission to raise the Power Bill by 9.2 percent next year in 2012, whereas Hongkong Electric (HKE) demanded a 2.64 to 6.08 percent fee hike. The increases requested by both power companies far exceed the rate of inflation. They will add considerably living expenses to residental customers and operation costs to businesses which require large amount of power and energy consumptions.

Adopted from South China Morning Post (SCMP)

Data centers, which come in different sizes and provide mission critical functions for most businesses, consume large amounts of energy and require many investments of significant financial resources to continue operations. Despite of the high demand of data centre in Hong Kong, many organizations are looking for new ways of doing more with less, reducing IT budgets or curtailing the incidental costs associated with data center operations and even expansion.

Saving Energy Consumption and Power Bill

Data center efficiencies can be attained through increasing compute densities, creating cold aisle containment systems or more effective use of outside air, but the key component over time is to have an easily understood metric to gauge data center efficiency, and how much improvement is taking place.

Strategic Media Asia (SMA), which is vendor independent and accredited by British computer Society (BCs), provides data centre and IT professionals with top level understanding of best practices in energy efficient data centre from a series of certificate courses and training seminars focusing on international green standard, financial and regulatory, facilities management, hardware management and software / system networks of Data Centre.
Completion of the accredited courses and examinations will be awarded 3 certificates granted by BCS:

Foundation Certificate in Green IT
Intermediate Certificate in EU Code of Conduct in Data Centre
Intermediate Certificate in Energy & Cost Management in Data Centre

The 3 certificates equips you and your team and data centre to apply for
Certified Energy Efficient Datacentre Award (CEEDA)

We aim at teaching several aspects: (1) Data Centre Utilization (2) Data Centre Facilities (3) Cooling (4) Power Equipment (5) Data Centre Cost Savings (6) Monitoring. Each unit is principally assessed by examinations that lead you through all the steps needed to arrive at a baseline of a modern green data centre and energy saving.

Furthermore, we bring you a unique opportunity to learn from our lecturers and apply the knowledge immediately to your own facility with assistance from our experts. An additional on-site audit services for your own data centre with full audit report can help you achieving the criteria of best practice design and energy efficient in data centre after the series of training programmes.

Target Audience

Data Centre and Facilities Managers
Data Centre Operators
Data Centre Design Consultants
Data Centre Technicians and Engineers
Sales Engineers from OEM Vendors
CSR / Environmental Champions in technology departments
IT Purchasers (Hardware & Software)
IT Architects and Solution Consultants

Address

Unit 702, 7/F. , The Cloud, 111 Tung Chau Street, Tai Kok Tsui, Kowloon
Hong Kong

Opening Hours

Monday 09:00 - 18:30
Tuesday 09:00 - 18:30
Wednesday 09:00 - 18:30
Thursday 09:00 - 18:30
Friday 09:00 - 18:30

Telephone

+85221173893

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