20/06/2016
Complete project review:
http://www.poetscreative.com/ #!polyu-annnual-show-2016/afkic
- Project Brief -
The PolyU Design Annual Show is a platform for new designers to showcase their test of concepts – prototypes that can be further developed into marketable products and services. Previously known as the School of Design Graduation Show, the PolyU Design Annual Show is in its 9 th year since it has been renamed. The vision of the Annual Show is to be the region’s reputable platform for high quality creative concepts that will spark innovation.
- Objective -
The primary objective is to persuade the audience to come to the Annual Show to learn about the journey in design and its prospects – either for further development (collaboration or investment) or for education.
- Insight -
As one of the leading Asian design institutes, PolyU School of Design (SD) emphasizes both in practicality and creativity. PolyU SD provides various specialized design courses for students, namely Advertising Design, Communication Design, Interior Design, Product Design, Multi-media Design, Creative Media Design, etc. This highly specialized model of teaching is one of the most unique features of the PolyU SD. We should therefore not overlook any of them.
When talking about the cityscape of Hong Kong, what first flashes to mind would be the clustered Hanzi neon lights on the streets. Having a irreplaceable role on the history of science and innovation, neon undoubtedly represents Hong Kong, also the gist of the AS16 - ‘The journey to innovation is ongoing and is should be a way of life for everyone.’ Taken into account all the aspects, we accordingly proposed Hanzi neon to be the key visual element for AS16.
We subsequently designed several sets of logotype for the show in the style of single-lined neon sign, as well as all the other subjects in SD. The number ‘9’ has the most important role amongst the numbers in oriental culture. Thus, coming to the 9th PolyU Design Annual Show, a hidden ‘9’ is incorporated into the Chinese characters of PolyU Design (理大設計).